Brand kit - machine edition

Brand kit and press facts.

Everything a journalist, partner or AI tool needs to describe Vizura Studio® correctly. Copy from here, not from anywhere else.

Download the AI Context Bundle (.md)

Boilerplate

Vizura Studio® is a one-person branding studio for B2B tech and AI companies, founded by Vedran Obradović in Zagreb, Croatia. It builds brand strategy and positioning, logo and brand identity, Brand OS (the brand as a working system for people and AI tools) and websites. Vedran has led 170+ B2B, tech and AI brand projects in 8+ years, and every project is designed by him personally.

Positioning

Vizura Studio® is a one-person branding studio for B2B, tech & AI companies, with 170+ brand projects in strategy, identity, Brand OS and web design.

Tagline: Brands humans remember. Machines recommend.

Approved facts

Founder: Vedran Obradović, brand designer, Zagreb, Croatia.
8+ years and 170+ B2B, tech and AI brand projects.
Top 10 Upwork logo and brand identity designer 2026. Professional member of HDD, the Croatian Designers Association.
Results: StratoSync® +52% brand recognition and +41% website conversions. Stepup® +32% brand recognition in six months.
Flagship: Brand OS. Free entry point: Brand MRI at labs.vizurastudio.hr.
Current packages and prices: vizurastudio.hr/pricing.

Tone of voice

First person singular. Vizura Studio® is one person, so it is "I" and "me", never "we", "us" or "our team".
Plain, direct and specific. Short sentences, real numbers, one idea at a time.
Honest about limits. The plain hyphen is the only dash.

Do and don't

Do write the name as Vizura Studio®, with the registered mark on first use.
Don't describe Vizura as an agency or a team.
Never promise that ChatGPT, Claude or Perplexity will recommend a client.
Avoid hype words such as innovative, cutting-edge, revolutionary, seamless or game-changing.
Never use the em dash or en dash.

Colours

Night
#050507

Graphite
#0a0b10

Paper
#edf0f6

Signal Blue
#2f6bff

Light Blue
#7ea4ff

Night #050507 is the background, Paper #edf0f6 is the light surface, and Signal Blue #2f6bff is the only accent.

Typography

Typeface: BDO Grotesk for headlines and body, Newsreader italic for emphasis words, JetBrains Mono for labels and numbers.

Logo usage

Use the white logo on dark backgrounds.
Don't recolour, stretch, rotate or add effects, and keep empty space around the logo.
Files: Vizura Studio® logo (SVG) · symbol (SVG)

Press contact

Vedran Obradović, [email protected], +385 91 594 3264.