Process

Clear steps. No surprises.

From a free scan to a launched brand - how a Vizura project runs, what you get at every stage and what I need from you.

Vedran Obradović working at his desk in front of a brand moodboard at Vizura Studio
SHEET 02 / THE STUDIO - ZAGREB
(01)The method

From blueprint to brand.

Every Vizura brand is constructed in five layers. Each one is designed and locked before the next goes on top - so the system holds up in a pitch deck, a product UI, a billboard and a ChatGPT answer.

  1. L01

    Position Strategy

    Who you're for, what you own, and the one line buyers - and machines - repeat.

  2. L02

    Structure Grid & logic

    Proportion, grids and rules. Construction before decoration, so every asset scales.

  3. L03

    Mark Logo design

    A geometric, ownable symbol drawn on the grid. Memorable at 16 pixels and on a billboard.

  4. L04

    System Identity + Brand OS

    Colour, type and guidelines in two editions: for your team and for machines.

  5. L05

    Launch Web + 3D

    A Framer site or 3D experience, with a machine layer AI search can read.

00ScanDay 0

Free Brand MRI + intro call

You run the Brand MRI or book a short call. I look at where the brand is today, how buyers and AI describe you, and what is actually worth fixing.

You get
  • Brand MRI score across 7 layers
  • Honest recommendation on scope
  • Fixed-price proposal
I need
  • Your website
  • 30 minutes
01PositionDays 1-2

Strategy & positioning

I define who you are for, what you own and how you say it - the one sentence buyers and machines repeat.

You get
  • Positioning & category
  • Audience and messaging
  • Machine-readable facts
I need
  • 2-3 focused sessions
  • Access to key people
02ConstructDays 3-7

Logo & identity

The idea becomes form: a geometric mark and a visual system, constructed on a grid and tested in real applications.

You get
  • Logo system
  • Colour, type, graphic language
  • Key applications
I need
  • Feedback at 2 review points
03CodifyDays 7-10

Guidelines & Brand OS

The system is written down twice: for your team and for machines. Templates and the AI kit make it usable from day one.

You get
  • Guidelines - team edition
  • Guidelines - machine edition
  • Templates and Brand OS portal
I need
  • A list of daily brand tasks
04LaunchDays 10-14

Website & 3D experience

The brand goes live - as a fast Framer site or a cinematic 3D experience, with a machine layer so AI search can read it.

You get
  • Website or 3D experience
  • SEO + AI search layer
  • Launch QA and training
I need
  • Content sign-off
  • Domain access
05OperateMonthly

Brand intelligence

Optional: monthly AI answer tracking, new templates and workflows, and fixes as the market moves.

You get
  • Monthly AI answer report
  • New workflows and templates
  • Quarterly strategy session
I need
  • A monthly check-in
FAQStraight answers

Questions, answered.

01I know my brand needs work. Where do I even start?

Run the free Brand MRI or book a short call. I'll look at where the business is today, what isn't working and where you're trying to go, and recommend the right scope.

02Do you only work with AI companies?

Vizura is built for B2B technology companies: AI and SaaS products, cybersecurity and infrastructure, technology consulting and Web3. If your product is complex and your buyers are businesses, you're in the right place.

03Do I need just a logo or a complete brand identity?

If the logo simply no longer represents the business, Brand Foundation may be enough. If you also lack consistency, positioning, messaging or a clear way to present yourself, a complete Brand Identity usually makes more sense.

04Can you work with what I already have?

Absolutely. Existing logos, colours, messaging and assets are kept where they still serve the business. The goal is to fix what needs fixing, not redesign for the sake of it.

05How does pricing work?

Choose a package or build a custom scope. Every project is quoted at a fixed price once the scope is clear.

Start a project

Start with a free scan.

Step 00 is a free scan and a short call. No commitment, just a clear next step.

What do you need?