10 min WhatsApp reply
1 person, start to finish
Fast, by hand, and open. You get a proposal in 2-8 hours, your brand in 21 days, and an update every day. You talk to me, the person doing the work.
Tech teams I built brands for




ImpactPilot
EdgeClear1 person, start to finish
No pitch decks. No paid discovery phase. Just four short steps.
Scroll and the tree grows day by day. Or pick a stage. The tree moves to that day.
Days 1-3 - Strategy and positioning
What I do: I read everything you send. I run a 15-minute call with your founders. Then I write what makes you different. That covers who it is for, what you promise, and the words around it.
What you see: Day 3: what makes you different, on one page, for you to approve.
What I need from you: 15 minutes with your founders, and a short questionnaire.
Days 4-5 - Logo and identity
What I do: I draw logo ideas by hand. You pick one. I then build it into a full look: colour, type, images and the rules for using them.
What you see: Logo ideas first. On Full Launch, your finished look comes in the first week, so the site can start.
What I need from you: Your pick, and one set of comments.
What I do: I make guidelines your team will really open. I also make social templates and a main deck, all from the same look.
What you see: Day 7: guidelines, templates and decks in your hands.
What I need from you: Which platforms you post on, and the deck you use today.
What I do: I design and build it in Framer or custom code. I build it from a 15-minute call and your questionnaire.
What you see: A live preview link from the first day of the build. I update it every day.
What I need from you: A short questionnaire about the words, and access to your domain.
Days 15-20 - Brand OS Portal
What I do: I turn your brand into a tool. Your team gets studios to make posts, documents and motion. You also get an AI Kit, plus the facts and rules behind it.
What you see: Your portal link, with your brand already inside.
What I need from you: A 15-minute call with the people who make your content.
What I do: I hand over every file, every account, the portal and a walkthrough for your team. Then you launch.
What you see: Day 21: it is live, and it is yours.
What I need from you: Nothing. You just show up for the walkthrough.
01 of 21 days
You never have to ask where things are. You can see them.
One private page for your project. It shows where things stand, what is next, and what waits for your OK. I set it up for you on day 1.
Every file sits in one shared folder. I name them so you can find them in a year.
You write, and I answer within 10 minutes in working hours. You get an update from me every day.
You approve at each checkpoint: your plan, the logo, the system and the site. There are no weekly status calls.
1 round for single services and Brand Start
2 rounds for Brand System and Full Launch
92% of my projects needed 1-2 rounds
Extra rounds are by agreement. A round is one set of your comments, sent together in one place. I answer them all in one go.
You see the plan and the first design direction before I build anything else. If it doesn’t feel like your company, tell me within 48 hours. You get back everything you paid.
No. You answer at the checkpoints, usually four of them. Between them I work, and you get a short update every day.
The timeline moves by the same number of days. Nothing else changes, not the work and not the other dates.
1 round for single services and Brand Start, 2 rounds for Brand System and Full Launch. Extra rounds are by agreement. In 92% of my projects, 1-2 rounds were enough.
Tell me within 48 hours of seeing it, and I refund everything you’ve paid. That is the first line of the Silver Promise.
Me, by hand. The person on WhatsApp is the person designing your brand.
Four quick questions. You get a proposal in 2-8 hours.
"He is a brand magician; he understood the challenge quickly and delivered a brand identity, complete with motion graphics, messaging, etc."
Leah MarsdenCMO, MTG"It was never really about creating one logo. It was about building something strong enough to grow with the company."
Pierre-Marc NoëlFounder & CEO, Deepsea Networks"The brand looks premium and actually fits an AI / tech company, and the guidelines are so clear our team just uses them without asking questions."
Jeremy MurrayFounder, KORDIN and Stack8sOne fixed price to build it. A small monthly Care fee keeps it running.
15 minutes. No sales talk. You leave knowing what to do next.
You hear from me within 2 to 8 hours.
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