Strategy, logo, identity, website and motion - one studio, A to Z, AI-ready from day one. I work directly with founders, CEOs and marketing leads in AI, SaaS, cybersecurity, fintech, cloud, deep tech and real estate.
Look like the leader in your category, get understood before the first call, keep every team on-brand - and get recommended by AI. Motion design is an add-on to any project.
Guidelines as a PDF die in a folder. Brand OS puts your whole brand on your own domain - interactive guidelines, assets, templates, an AI brand kit and Brand QA - so every person and every AI tool creates on-brand from day one.
51%of B2B software buyers now start research in an AI chatbot more often than in Google.
69%chose a different vendor than planned because of what an AI chatbot told them.
33%bought from a vendor they had never heard of before the AI recommended it.
Source: G2, "The Answer Economy: How AI Search Is Rewiring B2B Software Buying", survey of 1,076 B2B software buyers, March 2026.
A / Template brandWhat AI sees: nothing specific
Morrow Systems
"The intelligent platform for modern teams."
Borrowed gradient
Category: unclear
Buyer: anyone
AI recommends: nobody
CONSTRUCTION → MARK
B / Engineered brandWhat AI sees: a clear answer
Remembered. Recommended.
"Northwind is maintenance planning software for multi-site manufacturers."
Ownable geometric symbol
Category: resolved
Buyer: named
AI recommends: you
↔ Drag
Construction
Every brand starts as shapes.
Thousands of points gather into circles, squares, rectangles and angles, then lock into place - the same way every Vizura mark is constructed on a grid before it becomes a symbol.
Circle - curves and radius
Square - module and rhythm
Rectangle - structure and weight
Angle - movement and cut
CIRCLE - CURVESMove your cursor through the particles
05 - The method
From blueprint to brand.
Every Vizura brand is constructed in five layers. Each one is designed and locked before the next goes on top - so the system holds up in a pitch deck, a product UI, a billboard and a ChatGPT answer.
L01
Position Strategy
Who you're for, what you own, and the one line buyers - and machines - repeat.
L02
Structure Grid & logic
Proportion, grids and rules. Construction before decoration, so every asset scales.
L03
Mark Logo design
A geometric, ownable symbol drawn on the grid. Memorable at 16 pixels and on a billboard.
L04
System Identity + Brand OS
Colour, type and guidelines in two editions: for your team and for machines.
L05
Launch Web + 3D
A Framer site or 3D experience, with a machine layer AI search can read.
I'm Vedran Obradović. 8+ years and 170+ brand projects for technology companies - now building the premium branding studio for B2B tech and AI, AI-ready from day one. You work with me directly, from the first call to the final file.
We worked with Vedran from Vizura Studio® on the rebrand for ImpactPilot. If you're looking for a real branding specialist for SaaS - he's the real deal. One of the few who actually understands the industry, not just visually but how the brand fits into product, decks, and sales.
Working with Vedran was an absolute pleasure. He designed a logo and full brand guidelines for my AI startup, perfectly capturing the brand identity I was after. He also created a Google Slides template and other branded assets that made our visual identity consistent across all touch points.
Worked with Vizura on the logo and branding guide for my company Recruitsome. Loved working with them on the project. Our assumptions and feedback were challenged in a good way, results were delivered quickly. Looking forward to the continuation of the collaboration with them for related tasks!
Outstanding attention to detail. Very creative proposals for our software brand. Vedran was very responsive and turned the project around very quickly. Would highly recommend!
VERY SMART PROFESIONAL - EXTREMELY TALENTED! I hired Vedran O. for a logo creation. Vedran O. is very fast, creative and friendly.
01What does "premium branding for B2B tech & AI" mean?
Senior-level strategy and design, A to Z, for companies selling complex technology: positioning, logo, identity and guidelines, website and motion - built by one senior designer, not a junior team. Every brand is also AI-ready: positioning AI can resolve, guidelines AI tools can follow and a Brand OS that keeps every team on-brand.
02I know my brand needs work. Where do I even start?
Run the free Brand MRI or book a short call. I'll look at where the business is today, what isn't working and where you're trying to go, and recommend the right scope.
03Do you only work with AI companies?
Vizura is built for B2B technology companies: AI and SaaS products, cybersecurity and infrastructure, technology consulting and Web3. If your product is complex and your buyers are businesses, you're in the right place.
04Do I need just a logo or a complete brand identity?
If the logo simply no longer represents the business, Brand Foundation may be enough. If you also lack consistency, positioning, messaging or a clear way to present yourself, a complete Brand Identity usually makes more sense.
05Can you work with what I already have?
Absolutely. Existing logos, colours, messaging and assets are kept where they still serve the business. The goal is to fix what needs fixing, not redesign for the sake of it.
06How does pricing work?
Choose a package or build a custom scope. Every project is quoted at a fixed price once the scope is clear.
07Who will I actually work with?
Me - Vedran Obradović. Vizura is independent and senior by design: strategy, design and delivery are done personally, never outsourced.
SIGNAL_01 / READY
Start a project - now booking Q4 2026
Let's build the brand your product deserves.
Tell me where your brand is today and where it needs to go. You get an honest recommendation and a fixed-price proposal - usually within one working day.