I'm Vedran Obradović - brand designer, founder of Vizura Studio® and builder of Vizura Labs. For 8+ years I've designed brands for technology companies. Now I'm building what comes next: brands that people remember and machines recommend.
I started as an independent designer working remotely with founders around the world. Every project was a small company betting everything on being understood. That is where I learned that a logo is never the product - clarity is.
As Lead Brand Designer at Stepup®, Branding Lead at StratoSync® and Brand Manager at Deepsea Networks, I saw what agencies rarely see: how a brand survives sales decks, product releases, offshore crews and investor meetings. Brands fail in the handoff, not in the presentation.
I founded Vizura in Zagreb on a simple belief: founders deserve senior design without the agency layers. Strategy, identity and web, done personally - 13 published case studies and a Top Rated Plus badge on Upwork later, that belief still holds.
Buyers began asking AI assistants for vendors before visiting a single website. Teams started creating with AI every day - and nobody had briefed the machines. So I started building: Brand MRI to show how machines read a brand, and Brand OS portals so every AI output starts on-brand.
My goal is simple and ambitious: make Vizura the branding studio B2B, tech and AI companies think of first - AI-ready by default - and build the most useful AI tools a brand can own.
A studio in Zagreb, one senior designer and one question for every client: what is the one idea this company should own? Everything after that is construction - strategy, mark, system and launch.
Construction before decoration. Every decision has a reason you can defend.
You talk to the person doing the work. Honest answers, fast.
Brands are systems, not files. Built to scale with your team and your tools.
Designed for the humans who buy and the machines that shortlist.
Machines read your brand before buyers do.
A free machine readability test for B2B brands. It scans how ChatGPT, Claude, Perplexity and Gemini read your brand across 7 layers and 34 signals, and shows the three fixes that matter most.
Run Brand MRI →Your whole brand, in one living place.
Logos, type, colours, templates, image library, rules and the AI kit - on your own domain. Brand QA checks any copy or visual against your rules before it ships.
Book a walkthrough →Every AI tool speaks as your brand.
Your facts, positioning, voice and banned claims, packaged so any GPT, Claude Project or agent speaks as you from the first prompt.
See AI Brand Systems →You have read my story. Now tell me about yours.