Brand designer for B2B tech and AI companies.

Zagreb, Easter. I’m seven. Mom comes home with two spray cans, gold and silver. For the eggs.

The eggs never saw them. For months I’d been staring at tags from the tram window, so I grabbed both cans, ran outside and tagged our building in gold.

I wanted to write my name. It came out as VEIRAN MAIDDEN. Seven years old, a whole wall, and I couldn’t spell my own name. It’s still there.

That wall taught me the rule I still work by: people read what you wrote, not what you meant.

So I kept drawing letters. Then logos. Then whole brands, until one day I put everything I had into it. 250+ brands later, the job is the same: your name, spelled right everywhere, even in what AI says about you.

Vedran