HrvatskiGameBoost Energy. A brand website you play, not read.
An interactive 3D website project for an energy drink brand. I built an interactive 3D website for GameBoost, a Croatian energy drink born in the gaming community. It has a story mode with XP and a final boss. It has a 3D armory where every can breaks into a wireframe plan. It also has a B2B co-op mode for retail and HoReCa buyers. All of it is in one build.
The playable website
Hold to boost and the game starts. Break the can into its ingredients, pick a flavour in the armory, follow the loot truck to your shop and read the lore.
Energy drink websites all look the same.
GameBoost is a Croatian energy drink born in the gaming community: King of the Game. Websites in this field show a product shot, a splash and a flavour list. GameBoost needed a site that speaks the language of its fans. It also had to work as a catalogue and a sales tool for retail and HoReCa buyers.
A site gamers want to finish, and a B2B channel in the same build.
Play, competition, energy, community.
Experienced, not explained. Game mechanics with a purpose. Serious B2B underneath.
For a brand born in gaming, the website should be played.
A great site is a start.Brand OS Portal gives your team tools to keep making things in your brand.
On mobile
The same game, rebuilt for the thumb, from the first boot screen to the boss fight.
The GameBoost website is a game. Every level shows a flavour, a feature or a way to buy.
XP, levels and a final boss.
Every can in 3D, down to the ingredients.
Co-op mode for buyers.
Designed audio, on by choice.
PRESS START launch campaign
A trailer and Level episodes for social, with my voice. Each one unlocks a part of the website and invites people to play it.
Five decisions, and what I rejected.
- 01Story mode with XP
A boot screen, character select, a world map and a final boss. They reward people who explore.
RejectedA scrolling product page.
- 02A 3D armory with an exploded can
Visitors turn every flavour. They break it into a wireframe plan of the ingredients.
RejectedStatic packshots.
- 03B2B as co-op mode
Buyers build a pallet and send an enquiry without leaving the experience.
RejectedA separate wholesale PDF.
- 04The store locator as the loot map
A useful tool became part of the game. It runs from Stubičke Toplice to your shelf.
RejectedA plain list of shops.
- 05A launch campaign told like a game launch
PRESS START: a trailer and short Level episodes. Each one unlocks a part of the website. Each one invites people to play.
RejectedA plain post saying the new website is live.
What was broken, and what I built to fix it.
A brand site people play to the end.
GameBoost got an interactive 3D website that people want to finish. It also has a working B2B sales flow for retail and HoReCa buyers, in the same build. It shows how interactive 3D can make a brand site an experience and a sales channel at once.
Story mode, XP, levels.
Armory, exploded can, photo mode.
Pallet builder, enquiry, store map.
Want a brand like GameBoost's?
15 minutes. No sales talk. You leave knowing what to do next.
Rather write to me?
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You hear from me within 2 to 8 hours.