News from the lab.
My writing on AI search, B2B branding, brand systems and 3D web, mixed with the interviews and features where I talk about it. For founders, CEOs and marketing leaders in tech.
How much does logo design cost for a tech startup?
What a logo costs for a B2B tech or AI startup in 2026: real price ranges, what changes the price and what each level gets you.
2026-10-04 →
Growth Without Employees: How Vizura Studio Redefines B2B Tech Branding
How a one-person studio in Zagreb builds brands for B2B technology companies worldwide - and why growth does not have to mean a bigger team.
Read on StartupValley ↗
When Growth Doesn't Mean Getting Bigger: Vedran Obradović on Building a Global Branding Studio from Zagreb
A feature on building an independent, global branding studio from Croatia.
Read on Rysentra ↗
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and proof.
2026-09-24 →
Interview with Vedran Obradović, Founder & Brand Designer, Vizura Studio®
An interview with the founder of Vizura Studio® on branding for B2B tech and AI companies.
Read on Business Catalog Europe ↗
Rast ne mora značiti veći tim
Croatian interview: why growth does not have to mean a bigger team.
Read on Ženial ↗
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a distinctive AI brand identity.
2026-09-17 →
The Startup Milestone Nobody Puts on the Dashboard
A guest article by Vedran Obradović on the brand milestone startups forget to track.
Read on Startup Mafia ↗
AI Products Are Diverging. Their Brands Are Converging.
Why AI brands look increasingly alike while their products grow apart - Romanian edition, alongside the original English version.
Read on Business Talks ↗
Brand guidelines for machines: what an AI-ready brand system contains
Your team creates with AI every day. Here is what AI-ready brand guidelines include - facts, voice rules, banned claims, prompt kits and Brand QA - and why PDFs are not enough.
2026-09-10 →
The Invisible Technology Behind a Modern Yacht
An editorial contribution by the founder of Vizura Studio on the connectivity systems that make modern yachts work.
Read on MED Yachting Magazine ↗
Yacht: la tecnologia invisibile
Italian edition of "The Invisible Technology Behind a Modern Yacht".
Read on MED Yachting Magazine ↗
3D websites for B2B: when interactive WebGL earns its keep
When does a 3D, interactive website make sense for a B2B tech company? A practical framework: abstract products, flagship moments and performance rules for WebGL sites that still rank.
2026-09-03 →
Yate: la tecnología invisible
Spanish edition of "The Invisible Technology Behind a Modern Yacht".
Read on MED Yachting Magazine ↗
Vizura Labs launches Brand MRI, a free machine readability test for B2B brands
Brand MRI scans how ChatGPT, Claude, Perplexity and Gemini read a brand across 7 layers and 34 signals, and shows the three fixes that matter most.
Read on Vizura Labs ↗
Vedran Obradović is a Top Rated Plus designer on Upwork
Top Rated Plus badge, 97% Job Success and a 4.9 rating from 125 reviews on the Upwork platform (as of October 2026).
Read on Upwork ↗
Professional Member of HDD, the Croatian Designers Association
Professional membership in the Croatian Designers Association (Hrvatsko dizajnersko društvo).
Read on HDD ↗Writing about Vizura?
For interviews, expert comments or the press kit (logos, founder photos, studio facts), write to [email protected]. Replies within one working day.
Let's build the brand your product deserves.
Reading about AI search and branding is step one. Fixing your own brand is step two.