Mirai: a logo for a real estate tech platform

PropTech brands usually borrow the same map pins, house outlines and cold blue gradients, so they blur together in agent tools and listing portals. Mirai needed to feel warm, human and local - the experience of a place, not another data layer.

The mark also had to work at every size agents actually use: a 16 px favicon, an app icon, a QR sign in front of a house and a social avatar.

1. 01Stand apart from cold map-pin PropTech brands
2. 02Feel warm, human and local
3. 03Work from a 16 px favicon to a listing sign

I built the identity on one idea: a point on the map becomes a place. The final symbol is a single expressive stroke that writes the M of Mirai, with the dot of the i as the person - the buyer - at the centre of the experience.

A geometric, lowercase wordmark balances the expressive symbol, and a warm Mirai orange with ink and sand keeps the brand friendly and instantly recognisable in listings, on signs and in the product.

Mirai launched with a complete logo system - symbol, wordmark, horizontal and vertical lockups, colour and favicon set - ready for the product, listing signs, social and pitch decks. It reads as local and human in a category full of cold data.