HrvatskiTalentix. Four AI modules, one symbol.
Client email, quoted as sentMalou Kroon, TalentixNetherlands - 2026 - Brand designer
A SaaS branding project for an AI recruitment platform. Logo and brand guidelines for Talentix, a Dutch AI recruitment platform. Blueprint, Scout, Reach and Meet each own a shape and a colour. Locked together, they become one symbol: the Talentix agent.
One symbol, four modules
Four rounded shapes on one grid. A custom wordmark on the same geometry.
AI hiring software that had to feel solid, and still feel human.
Talentix is an AI operating system for recruitment. It builds a blueprint of who really fits a role. It finds candidates in 130+ databases. It writes to them in the company's own tone of voice and books the interviews. AI hiring tools tend to look cold and robotic, or generic and friendly. Talentix needed neither.
Feel like a solid base for modern hiring, while the candidate experience stays human.
Intelligence, efficiency, quiet control, human.
Calm, dark and exact, with colour that carries meaning. A system that works from the tiny browser icon to the product screens.
Four modules, one flow. Each module is a piece of the mark, and together they are the AI agent.
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Brand guidelines
Logo, clear space, variations, monochrome and misuse: the rules that keep Talentix consistent.
Talentix runs the whole hiring flow in the background, so recruiters can focus on people.
A blueprint of who really fits, not keyword matching.
Sourcing, outreach and scheduling in one system.
Deep, calm neutrals and clear structure.
Outreach in the company's own voice.
Colour and type
Talentix Dark and System Depth as the ground, four module colours on top. Inter for the product, Manrope for highlights.
Five decisions, and what I rejected.
- 01One shape per module
Blueprint, Scout, Reach and Meet each own a piece of the mark and a colour: blue, violet, magenta and pink.
RejectedStructure Branch and Talented Cactus, two of the first-round directions.
- 02Together they are the agent
Locked into one symbol, the four modules become one AI colleague that runs hiring in the background.
RejectedFour separate module icons with no shared mark.
- 03Grounded in Talentix Dark
Deep, calm neutrals give the product a sense of quiet control. Colour is saved for meaning.
RejectedCold robotic tech visuals or generic friendly pastels.
- 04A rounded geometric wordmark
Friendly and legible next to dense pipelines and dashboards.
RejectedSharp, technical type that reads as a machine.
- 05Guidelines with real rules
Clear space, variations, monochrome, misuse, colour pairing and type, so the team and developers apply the brand the same way.
RejectedA logo file handed over with no rules.
App icon and the website
The symbol as an app icon, and the talentix.ai website, which I designed.
What was broken, and what I built to fix it.
A brand system that runs from favicon to product.
Talentix launched with a complete brand system: symbol, lockups, colour, typography and guidelines. It now runs across talentix.ai and the product itself.
Four modules, one agent, lockups.
Clear space, variations, misuse, colour, type.
Favicon and app icon set.
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