KORDIN. The app is the constant. So is the brand.

For KORDIN, a portable app cloud, I made the logo, brand identity and guidelines. I also made a 3D website and an AI-ready Brand OS. One idea runs through all of it: the application is the constant, the infrastructure is the variable.

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KORDIN - live websiteLive

Try the live websiteScroll it and click around. It is the real site.

SectorCloud infrastructure, AI platforms

LocationEurope

Year2026

My roleBrand & Web Design Lead: strategy, identity, web, Brand OS

DeliveredLogo, identity, guidelines, 3D website, Brand OS, AI prompt system

TechWebGL particles, HTML-first, browser portal

1 projectbecame the website, the platform canvas and the brand portal

12 mastersthe team edits in the browser, with no designer

1 Brand OSportal, AI prompt rules and a voice check in one place

As codethe platform canvas, handed to the dev team

The logo

One connected system, shaped by a path of choice. A custom wordmark drawn letter by letter on the same grid, plus a Culture wordmark for events and merch.

The brief

A portable cloud in a field where everyone sounds the same.

KORDIN lets teams run apps and AI work on one cloud and choose where they run. The product was ready. The brand was a name and a promise every cloud company makes: faster, simpler, more secure. The team also had to make campaigns, posts and product visuals every week. They had no designer on call, and the brand could not drift.

Goal

Own one idea in cloud infrastructure. Give the team a way to make on-brand work at AI speed.

Values

Portable, direct, technical and in control.

Direction

Show portability instead of just saying it. Be warm and human where the big clouds are cold. Build a system the team runs on its own.

What they really needed

One idea for the logo, site and posts: the application is the constant, the infrastructure is the variable.

Brand OS Portal

KORDIN has its own Brand OS Portal.The team makes its own posts and AI copy. "...our team just uses them without asking questions." Jeremy Murray, Founder.

Try Brand OS Portal

The identity system

Bold, direct, warm and honest. Pulse Orange on restrained neutrals, Delight for the voice, Geist Mono for the system, and patterns built from the mark.

Positioning

KORDIN is the portable application cloud. Your apps and AI stay yours, wherever they run.

Portable

The app moves. The experience stays the same.

Direct

Short lines and no cloud jargon.

In control

Your stack, your region, your terms.

Human

Built for people who ship, not for procurement slides.

The brand in use

Made to stay yours. Campaign, billboards, the office, a conference stage, badges, cards and merch on one system.

Decisions

Five decisions, and what I said no to.

01
One unbroken form with a stepped path
The symbol is one joined shape. A stepped path is cut through its empty space. Routes can change, and the whole stays whole. The same shape drives the 3D website.
Rejected
A cloud icon, a hexagon or another abstract swoosh.
02
Pulse Orange on warm black
One bright colour on Substrate black gives KORDIN a look no big cloud owns. It holds at every size, from favicon to billboard.
Rejected
The blue-and-white palette every cloud provider already uses.
03
Lines people can repeat
Made to stay yours. Own the cloud, not the complexity. Each line says the main idea in a few words.
Rejected
Feature lists and benchmark claims nobody remembers.
04
A 3D site on one idea
Thousands of dots form the mark. They scatter and rebuild as you scroll. Real HTML sits under every scene. Google and AI can read it.
Rejected
A product-screenshot homepage that looks like the rest of the category.
05
A Brand OS, not a PDF
The team makes assets and copy in tools. They are Logo Studio, Pattern Lab, Post Studio, Prompt Studio and Voice Check. All follow the brand rules.
Rejected
A static guideline PDF and a shared Canva folder.

Social system

Post series and stories built from the same lines and the same red, ready for every format.

The 3D website

Thousands of particles form the KORDIN mark, scatter across infrastructure and rebuild as you scroll. Real HTML under every scene.

Brand OS

The guidelines as a live portal the team makes things with: pick a lockup, grow a pattern, build a post, write a prompt, check the copy.

Problems solved

What was broken, and what I built to fix it.

The problemWhat I built

A promise every cloud company makesOne idea only KORDIN owns: the app is constant, the infrastructure is variable

An abstract product nobody can pictureA dot mark and a 3D website that show portability as it happens

A look like the big cloudsPulse Orange on warm black, Delight and Geist Mono, a HUD language

Every post and campaign needed a designerLogo Studio, Pattern Lab, Post Studio and 12 masters the team runs itself

AI tools writing off-brand copyPrompt Studio and Voice Check with the KORDIN rules built in

Outcome

One idea, from the logo to the last post.

KORDIN has a mark, a website and a brand system. All say the same thing: your app stays yours. The team makes posts, patterns and AI copy on its own. Every asset follows the brand rules. The project also made the platform canvas. I handed it to the dev team as code.

Brand + guidelines

Logo, identity and how the brand speaks.

3D website

Dot mark, HUD language and HTML first.

Brand OS

Portal, Brand Studio, Prompt Studio, Voice Check.

KORDIN. The app is the constant. So is the brand.

The logo

A portable cloud in a field where everyone sounds the same.

The identity system

The brand in use

Five decisions, and what I said no to.

Social system

The 3D website

Brand OS

What was broken, and what I built to fix it.

One idea, from the logo to the last post.

Mirai. A point on the map becomes a place.

Polaris. Direction, turned into a brand asset.

Recruitsome. AI hiring that still feels human.

Want a brand like KORDIN's?

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