Pricing

Pricing: fixed scope, fixed price

Clear scope. Fixed price.

Build the brand, turn it into a live Brand OS, keep it sharp for people and AI. Every project has a fixed price, two review rounds and full ownership of every file.

Price

Package prices: strategy, logo, identity, Brand OS and web

Packages start at $1,850 for Machine-Ready. Brand Foundation is $3,675, Brand Identity $7,245, Full Branding + Web $11,875 and Brand OS Core $4,485. Single services start at $950, a website-only project at $4,950 and retainers at $1,650 per month. Every price is fixed before work starts.

00 - Start free

Not sure where to start?

Run the free Brand MRI to see how people and AI read your brand today, then book a 15-minute call. You get an honest recommendation and a fixed-price proposal, usually within one working day. No pitch, no obligation.

01 - BrandIdentity + web
01Foundation

Brand Foundation

$3,675/Project

For businesses that need a sharp, credible identity without a full strategic rebrand.

  • Logo design
  • Primary + secondary lockups
  • Color palette
  • Typography hierarchy
  • Logo usage rules
  • Mini brand guidelines
  • Selected brand mockups
  • Final asset package
Start here →
02Most chosen

Brand Identity

$7,245/Project

For businesses ready to build a clear, distinctive brand with room to grow.

  • Everything in Brand Foundation
  • Brand strategy + positioning
  • Brand story, mission + vision
  • Audience + brand personality
  • Verbal identity + messaging
  • Full visual identity system
  • Brand applications
  • Full brand guidelines
  • Add-on: logo animation + brand motion kit
Start here →
03Brand + web

Full Branding + Web

$11,875/Project

For businesses ready to build a complete brand and website built to grow.

  • Everything in Brand Identity
  • Website strategy + sitemap
  • Custom web design
  • Responsive design
  • Framer development
  • CMS setup where needed
  • Basic & AI SEO + performance
  • Launch support + QA
  • Add-ons: immersive 3D, motion design
Start here →
02 - Brand OSFlagship - your brand as a live system
01Core

Brand OS Core

$4,485/Project

Your brand as a live system on your own domain, so every team finds and uses the right thing. 7 days.

  • Brand OS portal on your domain
  • Interactive guidelines: logo, colour, type, voice, imagery
  • Asset library with one-click downloads
  • Master templates: decks, social, documents
  • Email signatures + brand kit page
  • Team onboarding session
Start here →
02Most chosen

Brand OS + AI Toolkit

$7,450/Project

The live system plus an AI toolkit, so every person and every AI tool creates on-brand. 10 days.

  • Everything in Brand OS Core
  • Guidelines in two editions: team and machines
  • AI Context Bundle: facts, positioning, voice, banned claims
  • Custom GPT + Claude Project for your team
  • Prompt system per job: sales, social, decks, web copy
  • Brand QA checker
  • On-brand image prompt kit
  • Website machine layer: llms.txt, entity markup
Start here →
03Scale

Brand OS Enterprise

from $12,500/Project

For brands with partners, resellers or several sub-brands that all need to stay on-brand. 14 days.

  • Everything in Brand OS + AI Toolkit
  • Partner, reseller or client portals
  • Multi-brand and sub-brand structure
  • Access levels per team and partner
  • Template builder from master files
  • Integrations with your tools
  • Quarterly Brand QA review
Start here →

Bundle any brand package with any Brand OS package and save 10% on the total.

03 - AI + ongoingMachine-ready and maintained
AAI only

Machine-Ready

$1,850/Project

Your brand is right, you need AI to read it and use it the right way. The AI Toolkit without a portal. 5 days.

  • Full Brand MRI + manual audit of 10 key pages
  • AI Context Bundle
  • Custom GPT + Claude Project
  • 3 custom AI workflows
  • On-brand image prompt kit
  • Website machine layer: crawler policy, entity markup, llms.txt
  • Before and after re-scan report
Start here →
BCare

Brand OS Care

$395/Month

Keep your Brand OS current as the brand, the team and the AI models change.

  • Hosting, updates and uptime
  • New assets and templates each month
  • Prompt and AI kit updates
  • Priority support, reply within 1 working day
  • Cancel any time
Start here →
COperate

Brand Intelligence

$1,250/Month

I check every month what ChatGPT, Claude, Perplexity and Gemini say about you, and fix what is wrong. Minimum 3 months.

  • Monthly AI answer tracking across 4 assistants
  • Share of answer vs top 3 competitors
  • New workflows, prompts and templates
  • Brand OS Care included
  • Monthly fix sprint
  • Quarterly strategy session
Start here →
04 - Single servicesJust one thing, done fast

Logo design

3 directions, 2 review rounds, all final files

5 days$2,450

Brand guidelines

For your existing logo: colour, type, usage, voice

5 days$2,950

Brand strategy + positioning

Audience, positioning, messaging, brand story

5 days$2,450

Website design (web only)

Framer website with CMS, SEO and AI layer, training included

7-14 days$4,950

Logo refresh

Fix and modernise your existing logo

3 days$1,450

Logo animation

Animated logo for web, video and social

3 days$950

Pitch deck template

Master deck in Google Slides, Keynote or PowerPoint

5 days$1,450

Logo design, guidelines and strategy on their own add up to $7,850. As the Brand Identity package they cost $7,245.

05 - RetainersA senior brand designer, every month
R1Lite

Brand Partner Lite

$1,650/Month

About 12 hours a month for ongoing design. Minimum 3 months.

  • Social, decks, ads and one-pagers
  • Brand QA on everything you publish
  • Unused hours roll over one month
  • Reply within 1 working day
Start here →
R2Most chosen

Brand Partner

$2,950/Month

About 24 hours a month, like a senior brand designer on your team. Minimum 3 months.

  • Everything in Lite
  • Web updates and new pages
  • Campaign and launch design
  • Monthly planning call
  • Priority start on new work
Start here →
R3Embedded

Embedded Brand Lead

$5,450/Month

About 48 hours a month. Your brand lead, without a full-time hire. Minimum 3 months.

  • Everything in Brand Partner
  • Brand OS Care included
  • Weekly sync with your team
  • Same-day replies on working days
  • Quarterly brand review
Start here →
06 - FlexibleHourly, custom or long-term
HHourly

Hourly design

€150 / $150/Hour

For small, well-defined tasks on an existing brand. Billed in 1-hour blocks, minimum 4 hours.

  • Design updates and new brand assets
  • Presentation and template work
  • Website fixes and new sections
  • Weekly time report
Start here →
CCustom

Custom scope

Fixed quote/1 working day

Your project does not fit a package? Describe the problem, not the service, and I map it to a fixed-price scope.

  • Scope built around your goals
  • Fixed price before work starts
  • Milestone payments
  • Mix any service: brand, Brand OS, web, 3D, motion
Start here →
LLong-term

Partnership

-15%/12 months

For companies that want one senior brand designer on call, month after month.

  • 6-month agreement: 10% off every project and retainer
  • 12-month agreement: 15% off every project and retainer
  • Priority start dates
  • Quarterly brand review included
Start here →

Package prices in USD. Hourly rate €150 or $150. Prices are for business clients (B2B) and exclude VAT. Services are not offered to consumers.

Premium option

3D & interactive websites.

Cinematic WebGL experiences are scoped per project - from a single 3D hero to a full scroll narrative. Typical timeline 10-14 days.

See 3D websites →
Detail

What affects the price?

Scope sets the price: how many deliverables, whether strategy and a website are included, how many teams and partners need Brand OS access, and how fast you need it. Every project has a fixed price, two review rounds and full ownership of every file.

Detail

What is included in a fixed price?

Each package lists its deliverables, two review rounds and full ownership of every final file. Work outside the agreed scope is quoted separately and agreed before I start it. You always know the scope and the price before the project begins.

Detail

Why is my price higher than a cheap logo?

Template logos cost around 100-300 EUR. I do something else: strategy, a constructed mark, a system and rules your team and AI tools can follow, built by one senior designer for B2B tech and AI companies. If you only need a quick template, I am not the right fit.

How much does logo design cost for a tech startup? →
Detail

How long does a project take?

Most projects take 5 to 14 days. A logo or a strategy takes about 5 days, a brand identity 7-10 days, a Brand OS 7-14 days and a website 7-14 days. Retainers run month to month with a minimum of 3 months. The timeline is confirmed in the proposal before work starts.

Detail

How do I pay?

Projects are typically split into a deposit and milestone payments, agreed in the proposal. Prices are for business clients (B2B) and exclude VAT. I invoice European clients in EUR and international clients in USD.

FAQStraight answers

Questions, answered.

01How does pricing work?

Choose a package or build a custom scope. Every project is quoted at a fixed price once the scope is clear.

02Do I need just a logo or a complete brand identity?

If the logo simply no longer represents the business, Brand Foundation may be enough. If you also lack consistency, positioning, messaging or a clear way to present yourself, a complete Brand Identity usually makes more sense.

03Which Brand OS package do I need?

Core if your teams mainly need the right files and templates in one place. Add the AI Toolkit if your team writes, designs or sells with ChatGPT, Claude or other AI tools. Enterprise if partners, resellers or sub-brands also create brand assets.

04Can I combine packages?

Bundle any brand package with any Brand OS package and save 10% on the total.

05Do you work hourly?

Yes, at €150 or $150 per hour for small, well-defined tasks, billed in 1-hour blocks with a minimum of 4 hours. Anything bigger gets a fixed-price scope, which is almost always better value.

06Do you offer long-term discounts?

Yes. A 6-month agreement takes 10% off every project and retainer, a 12-month agreement 15%.

07Do you offer payment in stages?

Yes. Projects are typically split into a deposit and milestone payments, agreed in the proposal.

08What currency do you invoice in?

European clients are invoiced in EUR, international clients in USD.

Start a project

Pick a package or ask for a custom scope.

Pick a package or ask for a custom scope. Every project is quoted at a fixed price before work starts.

What do you need?