Rebranding for B2B tech: refresh or rebuild.
Not every brand needs a new name and logo. Some need a refresh: the same recognisable mark, fixed and made consistent. Some need a rebuild because the company changed. I tell you which on the first call, then do it in 10-21 days at a fixed price.
Next free start: Monday, 27 October · proposal in 2-8 hours
250+ brands in 8 yearsGoogle 4.7 (29)Upwork 4.9 (126 reviews)Proposal in 2-8 h
Refresh or rebrand?
Refresh when people already recognise you and the problem is consistency. Rebrand when what you sell, or to whom, has changed.
- An audit of what to keep and what to drop
- Logo redesign or a new mark, drawn by hand
- Updated colour, type and imagery
- New guidelines, portal and templates
- A rollout plan: site, decks, socials, signatures
- Old URLs and files kept working
Rebrands I have done.
Stepup, a Web3 consultancy, stopped looking like a crypto bet.
A rebrand without chaos.
You approve the direction before anything is replaced.
Audit
What people recognise, what breaks, what the business needs now.
Direction
Refresh or new mark, drawn and tested in use.
System
Guidelines, templates and decks.
Rollout
Site, socials and signatures switched over.
Tell me where the brand is. Get a plan in a minute.
Three taps, then my plan for you: the package, the days and what you get. If it fits, I write a fixed-price proposal in 2-8 hours. One field at the end, email or WhatsApp. Nothing is binding.
Not sure what your brand needs? The free Brand Check takes 3 minutes and tells you what to fix first.
Refresh, next to a full rebrand.
| Brand refresh | Full rebrand | |
|---|---|---|
| When | Recognised, but inconsistent | The company has changed |
| Logo | Redesigned, same idea | New mark |
| Timeline | 10-14 days | 14-21 days |
| Risk | Low | Managed with a rollout plan |
Not right? Full refund.
You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.
- Full refund if the first direction isn’t right
- Every file and key is yours from day one
- Fixed price, nothing added unless you ask
Written into every proposal.
Straight answers.
How do I know I need a rebrand?
When the brand describes a company you no longer are, buyers misread what you sell, or the team keeps working around it.
Will we lose recognition?
Not with a refresh, and not with a planned rebrand: I keep what people recognise unless it is the problem.
How much does a rebrand cost?
A fixed price in your proposal within 2-8 hours, depending on scope.
Not sure if it is a refresh or a rebrand? Tell me in a minute.
Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.