AI brand guidelines - for ChatGPT, Claude and Cursor

Brand guidelines your AI actually follows.

Your team writes with AI every day. Your guidelines are a PDF it never opened. I write them again, for machines: the facts it may use, the promises it may never make, your voice in examples, and a check before anything ships.

01 Proof

Their AI stopped inventing promises.

Deepsea Networks. Before, when the team asked AI for posts, it invented promises like a “99.9% uptime guarantee” in half the answers. After I set up their brand system: zero invented claims in 26 answers, on brand every time.

0invented promises in 26 AI answers about Deepsea, after the brand system. Before, 8 of 16 answers broke a hard rule. My own blind test, 08.10.2026.
02 What's inside

Six parts. All plain words.

Each part is something you can paste, check or open. Nothing that lives only in a slide.

01

A facts register

What is live, what is coming, which numbers and customers you may name.

02

Never-promise rules

Guarantees, unreleased features, comparisons. Written as sentences AI can check.

03

Voice in examples

Before and after lines in your real voice. Words you use and never use.

04

Prompt kits

Sales email, LinkedIn post, case study, proposal intro. Tested on your brand.

05

A voice check

Run it on any draft before a client sees it.

06

One live place

All of it in your Brand OS Portal portal, next to the logo files and templates.

The Silver Promise

Not right? Full refund.

You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.

  • Full refund if the first direction isn’t right
  • Every file and key is yours from day one
  • Fixed price, nothing added unless you ask

Written into every proposal.

Questions

Straight answers.

The full checklist in the journal →

What are AI brand guidelines?

Brand guidelines written so ChatGPT, Claude and other AI tools can follow them: approved facts, never-promise rules, voice shown in examples, prompt kits and a check before anything ships.

How are they different from a brand book?

A brand book is a PDF for designers. AI brand guidelines are context your team pastes into AI tools, plus rules the drafts are checked against. You need both. I build both.

Which AI tools do they work with?

ChatGPT, Claude and Cursor, the tools your team already uses. Nothing new to install.

How long does it take?

10-14 days on top of the brand you already have (Brand OS Portal for your current brand), or inside Brand System and Full Launch.

Your project

Want guidelines your AI actually follows? Tell me in a minute.

Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.