Notes from the desk.
Guides and short pieces on brands, AI search and the work. Plus where I have been featured.
Why 21 days is enough for a brand and a website
How I build a full brand and website in 21 days without cutting corners: what happens each week, what makes it fast, and when 21 days is the wrong plan.
19 October 2026
PDF brand guidelines vs a Brand OS Portal
Why PDF brand guidelines stop working once your team creates with AI, and what a Brand OS Portal does differently. An honest comparison, with when each one fits.
19 October 2026
What is an AI-ready brand system?
An AI-ready brand system is your brand written down so people and AI tools use it the same way: a portal for the team, an AI kit for ChatGPT and Claude, and rules for facts.
14 October 2026AI brand guidelines: what to put in them
A practical checklist for brand guidelines your AI tools actually follow: facts register, voice rules, banned claims, prompt kits, examples and a voice check.
14 October 2026
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and.
24 September 2026
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a.
17 September 2026
Brand guidelines for machines: what an AI-ready brand system contains
Your team creates with AI every day. Here is what AI-ready brand guidelines include - facts, voice rules, banned claims, prompt kits and Brand QA - and why.
10 September 2026
3D websites for B2B: when interactive WebGL earns its keep
When does a 3D, interactive website make sense for a B2B tech company? A practical framework: abstract products, flagship moments and performance rules for.
3 September 2026In the news.
Interviews, features and guest articles. Writing about Vizura? vedran@vizurastudio.hr
Vedran Obradović, founder of Vizura Studio, on Brand OS
Marketing Report
Building trust in the age of AI: a conversation with Vedran Obradović
The Fintech Mirror
Kad brand book više nije dovoljan
Marketing and Living
When every application looks perfect, how do you find the real talent?
Onrec
Your product grew up. The brand did not.
vibecoding.app
Markenregeln gehören in den Arbeitsschritt, nicht ins Archiv
Marketingbibel.de
Vizura Studio founder identifies key startup brand milestones
N24 Türkiye
AI products are diverging, their brands are converging
BRIXN
Growth without employees: how Vizura Studio redefines B2B tech branding
StartupValley
When growth doesn't mean getting bigger: Vedran Obradović on building a global branding studio from Zagreb
Rysentra
Interview with Vedran Obradović, founder of Vizura Studio
Business Catalog Europe
Rast ne mora značiti veći tim
Ženial
The startup milestone nobody puts on the dashboard
Startup Mafia
AI products are diverging. Their brands are converging.
Business Talks
The invisible technology behind a modern yacht
MED Yachting Magazine
