Brand identity for AI startups: how the cost is built.
The cost of a brand identity for an AI startup depends on scope, not on the word AI: how many logo directions, how deep the strategy goes, how complete the guidelines are, and whether you need an AI layer and a website. I work at a fixed price, written in your proposal within 2-8 hours, so the number never changes once you say yes. Built for CEOs, founders and marketing leads at B2B tech companies.
2 of 3 spots left in November
250+ brands in 8 yearsGoogle 4.7 (29)Upwork 4.9 (126 reviews)Proposal in 2-8 h
Why I do not publish amounts.
Two AI startups can need very different brands. A number on a page would be wrong for most readers. A fixed price for your scope is not.
- One fixed price, in writing, before work starts
- The price never changes during the project
- Full refund if the first direction is not right, told within 24-48 hours
- Every file and key in your name from day one
- 1 revision round for single services and Brand Start, 2 for Brand System and Full Launch
- Proposal in 2-8 hours after a short brief
What moves the price of an AI startup brand.
| Lower | Higher | |
|---|---|---|
| Starting point | A logo you keep, system around it | Everything from zero |
| Logo directions | 2 | 3, with more exploration |
| Strategy | One-line position | Full positioning, messaging, voice |
| Guidelines | Short guide | Full guidelines as a live site + PDF |
| Templates | A few social posts | Social, decks, documents, motion |
| AI layer | AI Kit starter | Brand OS Portal with MCP and skills |
| Website | None | Up to 8 pages, copy included |
Questions to ask any designer about price.
Mine included. A clear answer to each is worth more than a low number.
- Is the price fixed, or an estimate?
- How many directions and revision rounds are included?
- Who owns the files and the rights, and from when?
- What happens if the first direction is wrong?
- What is not included that I will need in 3 months?
- Who actually designs it: you, or someone you hire?
What AI startups got for their budget.
Breach: logo, colour, type, imagery, messaging and applications in 21 days. Talentix: logo and brand guidelines. MTG: a full brand system and Brand OS in 14 days.
From brief to fixed price.
Nothing is binding until you accept the proposal.
Brief
Three taps or a 15-minute call: stage, scope, deadline.
Proposal
Scope, days and one fixed price in 2-8 hours.
Yes
You accept; the price is locked.
Build
First direction in days, refund if it is not right.
Tell me about your brand. Get a plan in a minute.
Three taps, then my plan for you: the package, the days and what you get. If it fits, I write a fixed-price proposal in 2-8 hours. One field at the end, email or WhatsApp. Nothing is binding.
Not sure what your brand needs? The free Brand Check takes 3 minutes and tells you what to fix first.
Three ways to pay for an AI brand.
| Hourly | Agency estimate | Fixed price | |
|---|---|---|---|
| You know the total | At the end | Roughly | Before you start |
| Change requests | Billed | Billed as extras | Within the agreed rounds |
| Risk sits with | You | You | Me |
Not right? Full refund.
You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.
- Full refund if the first direction isn’t right
- Every file and key is yours from day one
- Fixed price, nothing added unless you ask
Written into every proposal.
Straight answers.
How much does a brand identity for an AI startup cost?
It depends on scope: directions, strategy, guidelines, templates, AI layer and website. I give one fixed price in writing within 2-8 hours.
Is an AI brand more expensive than other brands?
No. AI companies often add an AI layer (rules for ChatGPT and Claude), which is a scope choice, not a surcharge. More on branding for AI companies.
What is the cheapest sensible option?
Brand Start: positioning, logo in 2 directions, colours, type, a short guide, 6 templates and Brand OS Core, in 10-14 days. All packages on pricing.
How much does just a logo cost?
See the logo design cost guide for tech startups.
Does the price change if the project runs longer?
No. The price in the proposal is the price, and every file is yours from day one.
Want a fixed price for your AI brand? Tell me in a minute.
Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.