Brand audit checklist for B2B tech companies.
A brand audit checks whether your brand still does its job: one clear position, an identity that works everywhere, a website and sales material that match, a team that can use it and AI tools that describe you correctly. Score the six areas below from 1 to 5 and start with the lowest. The free tools on this page cover most of it today. Built for CEOs, founders and marketing leads at B2B tech companies.
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250+ brands in 8 yearsGoogle 4.7 (29)Upwork 4.9 (126 reviews)Proposal in 2-8 h
What a good audit leaves you with.
Not a 60-page report. A short list of fixes, in order, with the reason for each.
- A score for each of the six areas
- The one sentence your brand stands on, or the gap
- Where the site, decks and posts disagree
- What ChatGPT and Google say about you today
- Fixes ranked by impact, not by taste
- A clear answer: refresh, system or rebrand
Six areas to audit, in this order.
Give each area a score from 1 to 5. The lowest score is where you start, not the one that annoys you most.
Position
Can you say who you are for and why you win in one sentence? Would three teammates say the same sentence?
Identity
Does the mark work at 16 px, in a dark UI and on a slide? Is there one colour you own, or a palette nobody follows?
Website
Does the homepage say what, for whom and why now in five seconds? Does it look like the same company as your deck?
Sales material
Are decks, one-pagers and proposals built from templates, or rebuilt by each salesperson?
Team use
Can marketing make a post without a designer? Do partners use the right logo?
AI and search
What do ChatGPT and Google say about you? Are your facts written down anywhere AI tools can read?
Start the audit today, for free.
Each tool covers part of the checklist. Use them in any order.
Brand Check
Answers a few questions and tells you what to fix first.
WebsitePosition Check
Compares your site with competitors and shows where you blur together.
2 minutesAI-Ready Check
Scores how ready your brand is for AI tools.
AI answersAI Mirror
Shows what ChatGPT says about your company today.
Free, by me, 3 daysBrand MRI
A personal look at your brand and site: a video walkthrough and a fix list.
Signs the audit will end in a rebrand.
Most audits end with a better system, not a new logo. These are the exceptions. If you see three or more, read refresh vs rebrand and the B2B rebrand checklist.
- The company sells something different from what the brand says
- The name or mark is legally or practically unusable
- The mark breaks at small sizes and cannot be fixed
- Buyers confuse you with a competitor
- You merged, renamed or moved to a new market
- Nobody inside defends the current brand
What happened after the audit.
Deepsea Networks: before, 8 of 16 AI drafts broke a hard brand rule. With the brand system loaded, 0 of 26 (my blind test, 08.10.2026).
Run the audit in four steps.
The same order I use in a Brand MRI.
Collect
Site, last 3 decks, 10 recent posts, signatures, partner material.
Ask AI
What ChatGPT, Claude and Google say about you, word for word.
Score
Each of the six areas from 1 to 5, with one sentence why.
Rank fixes
Start with the lowest score. Decide refresh, system or rebrand.
Tell me about your brand. Get a plan in a minute.
Three taps, then my plan for you: the package, the days and what you get. If it fits, I write a fixed-price proposal in 2-8 hours. One field at the end, email or WhatsApp. Nothing is binding.
Not sure what your brand needs? The free Brand Check takes 3 minutes and tells you what to fix first.
An audit by taste, next to an audit by job.
| By taste | By job | |
|---|---|---|
| Question | Do we like it? | Does it do its job? |
| Output | A new logo | A ranked fix list |
| AI layer | Ignored | Checked and fixed |
| Cost | Often a full rebrand | Often a better system |
Not right? Full refund.
You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.
- Full refund if the first direction isn’t right
- Every file and key is yours from day one
- Fixed price, nothing added unless you ask
Written into every proposal.
Straight answers.
ChatGPT is a trademark of OpenAI, Claude of Anthropic. Vizura Studio is an independent studio, not affiliated with either.
What is a brand audit?
A structured check of whether your position, identity, website, sales material, team use and AI presence still do their job, ending in a ranked list of fixes.
How often should a B2B company audit its brand?
Once a year, and always before a raise, a new market, a rename or a website rebuild.
Can I do a brand audit myself?
Yes, with the checklist above and the free tools: Brand Check, Position Check and AI-Ready Check.
What does the Brand MRI add?
A personal look by me, free, in 3 days: a video walkthrough and a fix list. Order a Brand MRI.
Why audit what AI says about us?
Buyers ask ChatGPT before they visit your site. AI Mirror shows what it says, and the AI-ready brand checklist shows how to fix it.
Audit done and the list is long? Tell me in a minute.
Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.