Work

StratoSync. Speed and security, in sync.

Logo, visual identity, VPN app UI and a Framer website for StratoSync, a US satellite internet and VPN company. One idea, synchronized connectivity, carried from the mark into the product. I was their Branding Lead. Done in 3 weeks.

SectorCybersecurity, satellite ISP, VPN
LocationUSA
Year2025
My roleBranding Lead: identity, UI, web
DeliveredLogo, visual identity, VPN app UI/UX, Framer website
Timeline3 weeks
01

The logo

Data flow, satellite paths and one constant connection, in a compact mark set against a night landscape: speed and security as one idea.

The brief

A security brand that looked like every other dark-mode VPN.

StratoSync delivers encrypted satellite internet and VPN connectivity. The category speaks one visual language: dark screens, padlocks, network meshes. StratoSync looked like ten other VPNs, and its brand and its app felt like two different companies. People who route their traffic through you need to trust you in the first second.

Goal

A brand people trust with their connection, and a website that turns more visitors into customers.

Values

Speed, security, constant connection, clarity.

Direction

Technical and credible, never generic. One identity from the logo to the VPN interface.

What they really needed

Speed and security sold as one promise. That promise is a connection that always stays in sync.

02

The VPN app

Sign in, connect, see your speed and location. Deep space blue, a cyan connect button and one action per screen.

Positioning

StratoSync keeps you connected and private, from orbit to your screen.

Synchronized

Data, satellite and user moving as one.

Secure

Encryption shown as calm, not fear.

Fast

Clean interfaces that feel instant.

Clear

One action per screen.

03

The Framer website

Satellite internet with built-in privacy, explained in short sections with one clear action each. Built in Framer.

Decisions

Five decisions, and what I rejected.

  1. 01
    Synchronized connectivity as the idea

    The symbol joins data flow, satellite paths and geometric precision into one compact mark that reads as a constant connection.

    Rejected

    Padlocks, shields and globe meshes.

  2. 02
    Deep space blue with neon cyan

    High contrast that reads technical and trustworthy inside a dark-mode product.

    Rejected

    The generic green-on-black hacker look.

  3. 03
    The identity carried into the VPN app

    Interaction states, map graphics, type and the connect button use the same codes as the logo, so the product feels like the brand.

    Rejected

    A separate, off-the-shelf app skin.

  4. 04
    A Framer website built to convert

    Fast, focused pages with one clear action per section.

    Rejected

    Long feature pages with competing calls to action.

  5. 05
    One mark that never changes shape

    The same symbol works as the app icon, in the interface and on the website, from a favicon to a full screen.

    Rejected

    A detailed emblem that only works large.

Problems solved

What was broken, and what I built to fix it.

The problemWhat I built
A category where every brand looks the sameA synchronized-connectivity mark and a space-blue system
Brand and product felt like two companiesOne identity carried into the VPN app interface
Padlock imagery that sells fearEncryption shown as calm: clean screens, one connect button
A website that informed but did not convertA focused Framer site with one action per section
Outcome

Logo, app and website now read as one company.

StratoSync launched with one brand system across the logo, the VPN product and the website. The mark, the colours and the interface speak the same language, so the company looks as fast and as secure as the service it sells.

Logo & identity

Mark, colour, type, graphics.

VPN app UI/UX

App screens in the brand system.

Framer website

Conversion-focused build.

Your project

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