HrvatskiLook
Logo, colours, fonts
Right logo version, brand colours, brand fonts, enough space around the logo. See logo usage guidelines.
Brand OS Portal
Campaign asset checklist: everything to make before you launch.
Tick this list before launch day. It shows what to make for social, email, web, sales and events, and what to check.
Free: your brand in 3 real designs, in 48 hours.
A campaign asset checklist lists every file you need for a launch: social posts, banners, an email header, a landing page image, a slide, and a signature banner.
Use the checklist below. Tick each item, then run the brand check at the end so every asset looks like the same campaign.
By Vedran Obradović · Updated 7 November 2026
Email and web assets.
These send people to the action you want.
0 of 7 done
Adding a banner to your signature? See how to add a campaign banner.
Free tool
Check your brand before you make assets.
Assets copy whatever your brand is. Answer a few short questions and see your score. It is free and runs right here.
Sales and event assets.
People who talk to customers need the story too.
0 of 5 done
Keep your decks on brand with the on-brand sales deck template and the company PowerPoint template guide.
Brand OS Portal
Get 3 templates in your brand. Free.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
Got it. I start on yours today. Your 3 free templates reach you within 48 hours.
I write to you from [email protected]. If you do not see it, check spam.
The brand check before you publish.
Run this on every asset. It takes two minutes each.
Voice
Words
Short, plain, like your brand voice guide. No claim you cannot prove.
Photos
Images
Photos from the approved set. Same style across the campaign.
Links
Where it goes
Every link works and goes to the right page. Tracking tags are set.
Copy this asset tracker.
Paste it into a spreadsheet. One row per asset.
Campaign asset tracker
Asset | Channel | Size / format | Owner | Due | Brand check | Published Launch post | LinkedIn | square | [name] | [date] | [ ] | [ ] Launch story | LinkedIn | tall | [name] | [date] | [ ] | [ ] Company banner | LinkedIn | wide | [name] | [date] | [ ] | [ ] Email header | Email | wide | [name] | [date] | [ ] | [ ] Signature banner | Email | wide | [name] | [date] | [ ] | [ ] Landing hero | Website | wide | [name] | [date] | [ ] | [ ] Sales slide | Deck | slide | [name] | [date] | [ ] | [ ] Rules: no asset goes out without a ticked brand check.
That is a lot of small design jobs for one launch. Brand OS Portal lets your team make posts, motion posts, banners and signatures on their own, in your brand. A designer is still right for strategy and a new identity. Next read how to plan campaign visuals across channels.
Social Studio
Try one Brand OS Portal tool
Make the social assets in minutes.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a design, change the words, download the picture.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
What assets do I need for a campaign?
Social posts, a banner, an email header, a landing page image, a slide and a signature banner are the usual set. Add event items if you have an event.
How many assets should a small campaign have?
Enough to cover three to five channels in a consistent way. Start with the launch post, a banner, an email header and a landing page image.
How do I check campaign assets against my brand?
Look at logo, colours, fonts, voice and photos. Give one person the job of ticking each asset before it goes out.
Where do I keep campaign assets?
In one shared place with one owner, and delete old versions. See brand asset management for small teams.
Who should make campaign assets?
Your team can make the daily ones if the brand is locked into templates. A designer is still right for the main idea and a new identity.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
Rather write to me?
Got it.
You hear from me within 2 to 8 hours.
Social assets.
Start with the place your buyers see you most.
0 of 7 done
Not sure about banner sizes? Read LinkedIn banner size for company and team, and ask your team to share with the help of employee advocacy on LinkedIn.