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Brand OS Portal

Product launch brand assets checklist.

Every file and line your team needs on launch day, in one list and one place.

Try it in Brand OS PortalBook 15 minutes

A product launch needs four kinds of brand assets: the story (name, one-liner, key messages), the visuals (logo, product shots, launch graphic), the channels (web page, social posts, email) and the sales and press kit.

The hard part is not making them. It is getting the right version to everyone on the same day. Keep every asset in one place with short rules, so sales, marketing and partners use the same files.

By Vedran Obradović · Updated 5 November 2026

Group 1: the story.

Write these first. Every other asset uses them.

0 of 7 done

Launch story sheet
Product name: [name]
One-liner: [Name] helps [who] [do what] so they can [result].
Key message 1: [benefit] - proof: [fact]
Key message 2: [benefit] - proof: [fact]
Key message 3: [benefit] - proof: [fact]
Short description (25 words): [...]
Long description (75 words): [...]
Never say: [words to avoid]
Live on launch day: [what works, what comes later]

The one-liner comes from your positioning. Need a line for the hero? See tagline examples for B2B tech.

Group 2: the visuals.

Make each one in every size you need, before launch week.

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Campaign Builder in a Brand OS Portal: one launch message, every size.

Photos need rules too: see brand photography guidelines. Banners: LinkedIn banner sizes for teams.

Free tool

Is your launch one-liner clear?

Paste the sentence that says what the product does. You see how clear it is and what to fix first. It is free and runs right here.

Open the full tool: Position Check

Group 3: web, social and email.

Each channel gets its own version of the same story.

ChannelAssetOwner
WebsiteLaunch page, home page banner, updated navMarketing
LinkedInCompany post, 3-5 team posts, new bannersMarketing and team
EmailCustomer email, partner email, signature bannerMarketing
ProductIn-app note, help docs, changelogProduct
AI toolsUpdated facts so ChatGPT and Claude describe the product rightMarketing

Team posts work best when people write in their own words on a shared design. See employee advocacy on LinkedIn.

Brand OS Portal

Get 3 templates in your brand. Free.

Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.

Group 4: the sales and press kit.

Sales and press need the same facts, in different shapes.

0 of 7 done

The deck: see an on-brand sales deck template. The press side: press kit for startups.

Keep every launch asset in one place.

Launch day goes wrong when files live in five tools.

Problem

Old versions

Sales sends last week's deck. Partners use the beta logo.

Problem

Waiting on design

Every team post needs a designer. Launch day turns into a queue.

Fix

One brand portal

Every asset, the rules and tools to make new posts, in one link that is always current.

MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

That is what a Brand OS Portal does. See what a brand portal is and brand asset management for small teams.

Motion Posts

Try one Brand OS Portal tool

Launch posts the team makes on its own.

This is a real tool from a real Brand OS Portal, on the MTG brand. Type one line. You get an on-brand video post.

Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

Try more Brand OS Portal tools

Straight answers.

What brand assets do you need for a product launch?

A story sheet, a logo lockup, screenshots, a launch graphic and video, a launch page, social posts, emails, a sales deck update and a press kit.

Does a new product need its own logo?

Most B2B products do not. A name set in the company typeface next to the company logo is clearer and cheaper to keep.

How early should launch assets be ready?

At least a week before launch, so the team and partners can see them and ask questions.

Where should launch assets be stored?

In one place with one link that is always current, like a brand portal, not in email threads or five folders.

How do I get the team to post about the launch?

Give them a ready design and let them write the words. A short message with the link and the post helps.

Read next.

What is a brand portal? What a good one does.

Press kit for startups: what to include and how to make one.

Brand asset management for small teams, without the enterprise tools.

Does AI get your brand right? Check it free.

See what ChatGPT says about your company, and how to fix it.

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