HrvatskiPart 1
Boilerplate
A short paragraph about the company. Journalists paste it as written.
Brand OS Portal
Press kit for startups: what to include and how to make one.
A press kit is one page where a journalist, partner or AI tool gets your facts, logos and photos without emailing you.
Read next: Product launch brand assets checklist
A startup press kit is one public page with your company boilerplate, key facts, logos, founder photos and bios, product screenshots, recent news and a press contact.
Keep the facts short and dated, give logos in colour, white and black, and put it at an easy address like yoursite.com/press. The same page helps partners and AI tools describe you right.
By Vedran Obradović · Updated 4 November 2026
What goes in a startup press kit.
Nine parts. Most startups need all of them on one page.
Part 2
Key facts
Founded, where, founders, team size, customers or funding you can share. With a date.
Part 3
Logos
Colour, white and black, in SVG and PNG, with the clear space rule.
Part 4
Founder photos and bios
High-resolution photos and a short bio for each founder.
Part 5
Product screenshots
Three to six clean screenshots at a good size, with a caption each.
Part 6
Brand colours
HEX codes, so designers get your colours right.
Part 7
News
Recent press releases and coverage, newest first.
Part 8
Approved quotes
One or two founder quotes journalists may use.
Part 9
Press contact
A name and email that someone answers.
A company boilerplate you can copy.
Write it once. Use the same text in the press kit, on LinkedIn and in your llms.txt.
Startup boilerplate and fact sheet
About [Company] [Company] [makes what] for [who]. [One sentence on the problem it solves and how.] Founded in [year] by [founder names], [Company] is based in [city, country] and works with [type of customers] in [markets]. Learn more at [website]. Fact sheet (updated [date]) - Founded: [year], [city] - Founders: [name, role], [name, role] - Team: [number] people - Product: [one line] - Customers: [number or named customers you may share] - Funding: [only what is public, or leave out] - Press contact: [name], [email] Approved quote "[One or two sentences from the founder on why the company exists.]" - [name], [role], [Company]
Put the same facts in your llms.txt file and on a facts page. My own facts page is an example.
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Logo and photo rules for the press kit.
Journalists are busy. Make the right file the easy one.
- Name files clearly: company-logo-colour.svg, company-logo-white.png
- Give the logo with a transparent background
- Add one clear space picture
- Founder photos at least 2000 pixels wide, plain background
- Product screenshots without test data or personal data
- One zip with everything, plus single downloads
The full list of logo files: logo file formats: which files you need. The rules for using them: logo usage guidelines.
Free tool
See how AI describes you today.
Type your company name and website. You see what AI tools say about you now. If it is wrong, your press kit facts are the fix. It is free and runs right here.
How to make a press kit page in five steps.
Step 1
Write the boilerplate
Use the template above. Under 100 words.
Step 2
Collect the files
Logos, founder photos, screenshots, colours.
Step 3
Build one page
At yoursite.com/press. Link it in the footer.
Step 4
Add news and contact
Newest news first. A press email someone checks.
Step 5
Update it with every launch
New numbers, new photos, new release. Change the date at the top.
Your press kit checklist.
Tick what your press kit already has. Your ticks stay on this device.
0 of 10 done
Want the press kit, logos and templates to live with the rest of your brand? That is what a brand portal does. See also the startup branding package.
Logo Studio
Try one Brand OS Portal tool
The press kit logo, right every time.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a background and a size. The portal hands you the right logo file.
Straight answers.
What is the difference between a press kit and a media kit?
People often use both words for the same page. Some use "media kit" for advertising rates and audience numbers. For a startup, a press kit is about the company story, facts and files.
What should a startup press kit include?
A boilerplate, key facts, logos, founder photos and bios, product screenshots, brand colours, news, approved quotes and a press contact.
Should a press kit be a PDF or a web page?
A web page, with a zip to download. A page is easy to update and easy for search engines and AI tools to read.
Where should I put the press kit on my website?
At a short address like /press or /media, linked from the footer and the about page.
How long should a company boilerplate be?
One short paragraph, under 100 words. Say what you do, for whom, where and since when.
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