robots.txt
Says where bots may go
Rules for crawlers. Allow, disallow, sitemap.
llms.txt is a short text file at yoursite.com/llms.txt. In plain words, it tells AI tools who you are, what you sell and which pages matter most.
Read next: Brand guidelines for AI agents: rules any tool can follow · Press kit for startups: what to include and how to make one
You can write one in about an hour with the template below. It will not fix weak pages. It does give ChatGPT, Claude and other AI tools one clean place to read your facts.
Your website is made for people. It has menus, pictures and scripts. AI tools have to dig through all of that to find the facts.
llms.txt is a cheat sheet for them. It is one plain text file, written in Markdown. It sits at the root of your site, like robots.txt. It lists who you are, a few key facts and links to your best pages.
Jeremy Howard of Answer.AI proposed the format in September 2024. Many software and AI companies now publish one. It is a proposal, not an official standard.
robots.txt
Rules for crawlers. Allow, disallow, sitemap.
sitemap.xml
For search engines. Long, complete, no context.
llms.txt
For AI tools. Short, written for reading, with context.
Four parts. Keep the whole file short enough to read in two minutes.
Part 1
One line with a hash sign: your company name.
Part 2
One line that starts with >. What you do, for whom, and where.
Part 3
Short lines with numbers you can prove. Founded, team, customers, reviews.
Part 4
Headings like Products, Guides, Company. Each link gets one short line.

Replace every part in brackets. Delete any line you cannot prove.
# [Company name] > [Company name] makes [what you sell] for [who you sell to]. Based in [city, country], working with [markets]. Key facts: - Founded in [year]. [Number] people. - [Customer number or best result, with the source]. - [Reviews: platform, score, number of reviews]. - We do not [one thing people often get wrong about you]. ## Products - [Product name](https://www.example.com/product/): [one line on what it does] ## Guides - [Guide title](https://www.example.com/guide/): [one line on what the reader learns] ## Company - [About](https://www.example.com/about/): [who runs the company] - [Contact](https://www.example.com/contact/): [how to reach you] ## Optional - [Press](https://www.example.com/press/): [press kit and logos]
The Optional heading is part of the proposal: AI tools may skip what sits under it when they are short on space.
Free tool
Type your website address. You see what AI tools can read on your site and what to fix first. It is free and runs right here.
Step 1
One sentence a stranger understands. No slogans.
Step 2
Only facts with a source. Put the date next to numbers that change.
Step 3
Your best pages, not all of them. One short line each.
Step 4
Plain text, UTF-8. Upload it to the root, next to robots.txt.
Step 5
Go to yoursite.com/llms.txt. Check that it loads as text and the links work.
Step 6
New product, new numbers, new guide: change the file the same day.
On Framer, Webflow or WordPress you can upload a file or add a page at /llms.txt. If your platform does not allow it, ask your developer to add one static file.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
I write to you from [email protected]. If you do not see it, check spam.
Checked on 4 November 2026: no major search engine has said it ranks pages by llms.txt. Treat it as a cheap extra. The real work is clear facts on your own pages. Read why ChatGPT says wrong things about a company.
My studio site has one. You can open it any time.
# Vizura Studio® > I design your brand by hand, then set it up so your team keeps making on-brand posts, decks and copy with AI. Key facts: - 250+ brand projects. 8+ years in design. - Upwork: Top Rated Plus, 98% Job Success, 4.9 from 126 reviews. ## Services ## Brand OS Portal and the AI words, in plain language ## Case studies ## Guides
See the whole file at vizurastudio.hr/llms.txt. Every number in it also lives on my facts page, so people and AI tools read the same thing.
Tick what your file already does. Your ticks stay on this device.
0 of 10 done
Try one Brand OS Portal tool
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words. The design and the rules stay right.
At the root of your domain, so it opens at yoursite.com/llms.txt. The same place as robots.txt.
Checked on 4 November 2026: Google has not said it uses llms.txt for ranking. Write it for AI tools that read the web, and keep your own pages clear.
A longer version with the full text of your key pages in one file. It is optional. Start with llms.txt.
No. robots.txt tells bots where they may go. llms.txt tells AI tools what matters and where to read it.
Short. A title, a one-line summary, 5-8 facts and 10-30 links is plenty for most companies.
It helps, but it is not enough alone. Put the same facts on your site and in every tool your team uses. Try the free AI Mirror to see what AI says today.
"He is a brand magician; he understood the challenge quickly and delivered a brand identity, complete with motion graphics, messaging, etc."
Leah MarsdenCMO, MTG"It was never really about creating one logo. It was about building something strong enough to grow with the company."
Pierre-Marc NoëlFounder & CEO, Deepsea Networks"The brand looks premium and actually fits an AI / tech company, and the guidelines are so clear our team just uses them without asking questions."
Jeremy MurrayFounder, KORDIN and Stack8sGet your brand score and the first thing to fix.
You hear from me within 2 to 8 hours.
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