What is llms.txt? How to write one for your company.

llms.txt is a short text file at yoursite.com/llms.txt. In plain words, it tells AI tools who you are, what you sell and which pages matter most.

Read next: Brand guidelines for AI agents: rules any tool can follow · Press kit for startups: what to include and how to make one

You can write one in about an hour with the template below. It will not fix weak pages. It does give ChatGPT, Claude and other AI tools one clean place to read your facts.

By Vedran Obradović · Updated 4 November 2026

llms.txt in plain words.

Your website is made for people. It has menus, pictures and scripts. AI tools have to dig through all of that to find the facts.

llms.txt is a cheat sheet for them. It is one plain text file, written in Markdown. It sits at the root of your site, like robots.txt. It lists who you are, a few key facts and links to your best pages.

Jeremy Howard of Answer.AI proposed the format in September 2024. Many software and AI companies now publish one. It is a proposal, not an official standard.

robots.txt

Says where bots may go

Rules for crawlers. Allow, disallow, sitemap.

sitemap.xml

Lists every page

For search engines. Long, complete, no context.

llms.txt

Says what matters

For AI tools. Short, written for reading, with context.

What goes in an llms.txt file.

Four parts. Keep the whole file short enough to read in two minutes.

Part 1

A title

One line with a hash sign: your company name.

Part 2

A summary

One line that starts with >. What you do, for whom, and where.

Part 3

Key facts

Short lines with numbers you can prove. Founded, team, customers, reviews.

Part 4

Links by section

Headings like Products, Guides, Company. Each link gets one short line.

A Brand OS Portal screen where approved brand facts turn into an on-brand template
Approved facts in one place help people and AI tools say the same thing.

Copy this llms.txt template.

Replace every part in brackets. Delete any line you cannot prove.

llms.txt template
# [Company name]

> [Company name] makes [what you sell] for [who you sell to]. Based in [city, country], working with [markets].

Key facts:
- Founded in [year]. [Number] people.
- [Customer number or best result, with the source].
- [Reviews: platform, score, number of reviews].
- We do not [one thing people often get wrong about you].

## Products
- [Product name](https://www.example.com/product/): [one line on what it does]

## Guides
- [Guide title](https://www.example.com/guide/): [one line on what the reader learns]

## Company
- [About](https://www.example.com/about/): [who runs the company]
- [Contact](https://www.example.com/contact/): [how to reach you]

## Optional
- [Press](https://www.example.com/press/): [press kit and logos]

The Optional heading is part of the proposal: AI tools may skip what sits under it when they are short on space.

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How to publish llms.txt in six steps.

Step 1

Write the summary

One sentence a stranger understands. No slogans.

Step 2

List 5-8 facts

Only facts with a source. Put the date next to numbers that change.

Step 3

Pick 10-30 links

Your best pages, not all of them. One short line each.

Step 4

Save as llms.txt

Plain text, UTF-8. Upload it to the root, next to robots.txt.

Step 5

Open it in a browser

Go to yoursite.com/llms.txt. Check that it loads as text and the links work.

Step 6

Update it monthly

New product, new numbers, new guide: change the file the same day.

On Framer, Webflow or WordPress you can upload a file or add a page at /llms.txt. If your platform does not allow it, ask your developer to add one static file.

Brand OS Portal

Get 3 templates in your brand. Free.

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What llms.txt does not do.

  • It does not move you up in Google
  • It does not stop AI tools from reading other pages
  • It does not fix pages that say too little
  • It does not replace clear facts on your own site
  • It does not block training, robots.txt does that
  • It does not work if the facts in it are old

Checked on 4 November 2026: no major search engine has said it ranks pages by llms.txt. Treat it as a cheap extra. The real work is clear facts on your own pages. Read why ChatGPT says wrong things about a company.

A real example: my own file.

My studio site has one. You can open it any time.

The first lines of vizurastudio.hr/llms.txt
# Vizura Studio®

> I design your brand by hand, then set it up so your team keeps making on-brand posts, decks and copy with AI.

Key facts:
- 250+ brand projects. 8+ years in design.
- Upwork: Top Rated Plus, 98% Job Success, 4.9 from 126 reviews.

## Services
## Brand OS Portal and the AI words, in plain language
## Case studies
## Guides

See the whole file at vizurastudio.hr/llms.txt. Every number in it also lives on my facts page, so people and AI tools read the same thing.

Your llms.txt checklist.

Tick what your file already does. Your ticks stay on this device.

0 of 10 done

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Your facts, in your brand, in seconds.

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Straight answers.

Where do I put llms.txt?

At the root of your domain, so it opens at yoursite.com/llms.txt. The same place as robots.txt.

Does Google use llms.txt?

Checked on 4 November 2026: Google has not said it uses llms.txt for ranking. Write it for AI tools that read the web, and keep your own pages clear.

What is llms-full.txt?

A longer version with the full text of your key pages in one file. It is optional. Start with llms.txt.

Is llms.txt the same as robots.txt?

No. robots.txt tells bots where they may go. llms.txt tells AI tools what matters and where to read it.

How long should llms.txt be?

Short. A title, a one-line summary, 5-8 facts and 10-30 links is plenty for most companies.

Can llms.txt stop ChatGPT from saying wrong things about us?

It helps, but it is not enough alone. Put the same facts on your site and in every tool your team uses. Try the free AI Mirror to see what AI says today.

How strong is your brand? Check it free.

Get your brand score and the first thing to fix.

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