# Vizura Studio®

> I design your brand by hand, then set it up so your team keeps making on-brand posts, decks and copy with AI, at senior-designer level. Vizura Studio® is the one-person brand studio of Vedran Obradović, Founder & Branding Specialist, in Zagreb, Croatia: a full brand and website, A-Z, in 21 days for B2B tech and AI companies (SaaS, fintech, healthtech, proptech and anything close). Websites in Framer or custom code. "Designed by hand. Ready for AI."

Key facts:
- 250+ brand projects. 8+ years in design. In-house roles: Brand Manager at Deepsea Networks, Brand & Web Design Lead at a European cloud platform, Branding Lead at MTG.
- Upwork: Top Rated Plus, 98% Job Success, 4.9 from 126 reviews. Google: 4.7 from 29 reviews. Clutch: 5.0 from 1 verified review.
- One service: 7-14 days. Full branding: 14-21 days. Brand and website: 21 days. A very large website can take up to 30, set in the proposal.
- WhatsApp reply within 10 minutes. A proposal in 2-8 hours.
- Capacity: only the projects I can give full focus. Never in a queue. Always a priority.
- No prices on the site. Every proposal has one fixed price, set before work starts.
- How the work runs: an update on WhatsApp every day, a project portal, files in Google Drive, approvals at each checkpoint, no weekly status calls. Revisions: 1 round for single services and Brand Start, 2 rounds for Brand System and Full Launch; in 92% of projects 1-2 rounds were enough.
- The Silver Promise: (1) money back if the first direction isn't right: the client sees the strategy and the first design direction before anything else is built and can ask for a full refund of everything paid within 48 hours of that presentation; (2) every file and key is in the client's name from day one; (3) the price never changes.
- Proof of the AI layer, Deepsea Networks: before, when the team asked AI for posts, 8 of 16 answers broke a hard rule (one was an unapproved "99.9% uptime" line). With the brand system loaded: 0 of 26 (my own blind test, 08.10.2026). Pierre-Marc Noël (Founder & CEO) now writes and designs an on-brand LinkedIn post in about 3 minutes.
- MTG (Magna Technology Group): first message to a full brand system in 14 days.

## Services
- Brand strategy and positioning: The one sentence your market repeats, and the words around it. About 7-10 days.
- Logo design and brand identity system: Your logo, designed by hand, and the system around it: colour, type, imagery, rules. About 7-14 days.
- Brand guidelines: The rules, as a live site your team actually opens, plus the PDF for the record. About 7-10 days.
- Social media templates: Editable templates, so a post takes 10 minutes, not a designer. About 7 days.
- PPTX presentations: A master deck with 15-20 layouts your sales team can't break. About 7-10 days.
- Websites (Framer or custom): A website with one clear action per section. Framer by default, custom code when the project needs it. 3D when it earns it. About 7-14 days.
- SEO and AI SEO (GEO): Found on Google, and recommended by ChatGPT, Claude and Perplexity. Technical SEO, keywords and AI search optimization, measured before and after. About 5-7 days.

## Brand OS Portal and the AI words, in plain language
- [Brand OS Portal](https://www.vizurastudio.hr/brand-os-portal/): your brand as a private, interactive portal your team makes things with. Its AI creates on-brand social and motion posts, carousels, patterns, slides, documents and email signatures at senior-designer level; ChatGPT, Claude and a private MCP server get the same voice and facts. Live at MTG, Deepsea Networks.
- AI Brand Score: a 0-100 test of how well ChatGPT and Claude write about a company: its voice, its real facts, nothing invented. Run before and after.
- Packages (no prices on the site): Brand Start (10-14 days, Brand OS Core), Brand System (14-21 days, Brand OS Portal), Full Launch (brand + website, 21 days, AI Brand Score before and after). Brand OS Portal for a current brand: 10-14 days.
- Monthly after handover: [Design Partner](https://www.vizurastudio.hr/services/#keep), me as your senior designer, inside your team, without the hire (design requests turned around mostly the same working day, a monthly brand sprint, social batches, new templates, AI Kit updates, a quarterly AI Brand Score). Care is the lighter tier: hosting, updates, fixes, AI Kit refresh, 2 new templates a quarter.
- [The Wall](https://www.vizurastudio.hr/wall/) / [Zid](https://www.vizurastudio.hr/hr/zid/): a public brick wall where visitors leave one spray-paint tag each, moderated; a nod to the misspelled first tag Vedran sprayed at seven.
- Free tools: [Position Check](https://www.vizurastudio.hr/position-check/) (automated, 3 min, positioning vs competitors), [AI-Ready Check](https://www.vizurastudio.hr/ai-ready-check/) (automated, 2 min, a score and 3 fixes, includes the [AI Mirror](https://www.vizurastudio.hr/ai-mirror/)), [Brand MRI](https://www.vizurastudio.hr/brand-mri/) (free, by Vedran, 3 days, video walkthrough + fix list). Brand MRI Deep: paid, 3 days, the full picture (competitors, AI Brand Score, fix plan), credited to any package.

## Case studies
- [Breach](https://www.vizurastudio.hr/work/breach/): An AI software company that stopped looking like every other AI startup. 21 days from first idea to the full system: logo, colour, type, imagery, messaging, applications. B2B AI software - USA - Strategy, logo, identity, messaging.
- [MTG](https://www.vizurastudio.hr/work/mtg/): An applied AI and Salesforce partner whose team makes its own on-brand posts. 14 days from first message to a full brand system. The team made its own posts the day after the reveal. Applied AI + Salesforce partner - Brooklyn, USA - 2026 - Identity, guidelines, brand films, Brand OS Portal, AI Kit.
- [Deepsea Networks](https://www.vizurastudio.hr/work/deepsea-networks/): Their AI used to invent promises. With the brand system I set up, it stopped. 3 min for Pierre to write and design an on-brand post. Their AI stopped inventing promises. Offshore telecom - Las Palmas, Spain - Since 2024 - Identity, guidelines, 3D web, Brand OS, AI rules.
- [Polaris](https://www.vizurastudio.hr/work/polaris/): A consultancy that sells direction, with a North Star to prove it.  Strategy and tech consulting - USA - Logo, identity, messaging, presentation system.
- [Trackaroo](https://www.vizurastudio.hr/work/trackaroo/): The page loses signal as you scroll. That's the product. Live website a scroll story you can try in your browser. Outdoor navigation app - Australia - Narrative 3D website.
- [GameBoost Energy](https://www.vizurastudio.hr/work/gameboost/): An energy drink site you play like a game, with B2B ordering inside. Live website a site you can play in your browser. Energy drink - Croatia - Game design, 3D website.
- [StratoSync](https://www.vizurastudio.hr/work/stratosync/): A satellite ISP that finally looks as fast and secure as it is. 1 identity from the logo to the VPN app UI to the Framer website. Cybersecurity + satellite ISP - USA - Identity, VPN app UI, Framer website.
- [Mirai](https://www.vizurastudio.hr/work/mirai/): A proptech brand that feels like a place, not a map pin.  Real estate tech - USA - Logo system, favicon to listing sign.
- [Recruitsome](https://www.vizurastudio.hr/work/recruitsome/): AI hiring software with a brand the team wears to a marathon. 1 marathon run by the team in the new brand, right after launch. AI recruitment SaaS - Netherlands - Identity system, guidelines, Framer website.
- [Stepup](https://www.vizurastudio.hr/work/stepup/): A Web3 consultancy that stopped looking like a crypto bet. 16 days from strategy to guidelines. Web3 and blockchain consulting - USA - Strategy, logo, identity, guidelines.
- [Verticomm](https://www.vizurastudio.hr/work/verticomm/): A delivered brand for a cybersecurity and IT company.  Cybersecurity and IT - Brand identity.
- [ImpactPilot](https://www.vizurastudio.hr/work/impactpilot/): A HubSpot app icon that holds up at 16 px. 16 px the size the icon was tuned to hold up at, inside HubSpot. Customer success SaaS - Belgium - Logo, 3 directions.
- [Talentix](https://www.vizurastudio.hr/work/talentix/): Four AI modules, one symbol, one hiring flow. 4 modules Blueprint, Scout, Reach and Meet, locked into one symbol. AI recruitment SaaS - Netherlands - Logo and brand guidelines.
- [Underdog](https://www.vizurastudio.hr/work/underdog/): Youth sports software that looks as serious as the big clubs.  Sports tech SaaS - USA - Logo, identity, website visuals.

## Service, industry, Claude and AI pages
- [Brand Start: Logo and Identity in 10-14 Days](https://www.vizurastudio.hr/services/brand-start/): A real brand, fast: positioning, logo, identity and the core files for a B2B tech company. 10-14 days, fixed price in your proposal.
- [Brand System: Identity, Guidelines and AI Kit](https://www.vizurastudio.hr/services/brand-system/): The whole brand, ready for your team and your AI tools: identity, guidelines, templates and the Brand OS Portal. 14-21 days, fixed price.
- [Full Launch: Brand and Website in 21 Days](https://www.vizurastudio.hr/services/full-launch/): Brand and website, A to Z, in 21 days, not 4 months: strategy, identity, guidelines, Brand OS Portal and a Framer or custom website. Fixed price.
- [Free AI-Ready Check for Your Brand, 2 Minutes](https://www.vizurastudio.hr/ai-ready-check/): Eleven quick taps and an optional site scan. Get your AI-Ready Score, how machines read your brand today and the 3 fixes I would make first.
- [AI Mirror: What AI Says About Your Company](https://www.vizurastudio.hr/ai-mirror/): Free: see how ChatGPT, Claude and Gemini describe your company, what they get wrong and what to fix so AI recommends you correctly.
- [Logo Clear Space Generator: Free, In Your Browser](https://www.vizurastudio.hr/tools/logo-clear-space/): Free tool: add an SVG or PNG logo, pick a rule and download a clear space guide as PNG and SVG. The file stays in the browser.
- [Generator zaštitne zone logotipa (hrvatski)](https://www.vizurastudio.hr/hr/alati/zastitna-zona-logotipa/): Besplatan alat: dodajte logotip u SVG ili PNG formatu, odaberite pravilo i preuzmite vodič za zaštitnu zonu. Datoteka ostaje u pregledniku.
- [Team Email Signature Generator for Gmail, Outlook](https://www.vizurastudio.hr/tools/team-email-signature-generator/): Free tool: fill in a form or paste a CSV list with one row per person, then copy each signature into Gmail or Outlook. It runs in the browser and saves nothing.
- [Generator potpisa za mail (hrvatski)](https://www.vizurastudio.hr/hr/alati/generator-potpisa-za-mail/): Besplatan alat: ispunite obrazac ili zalijepite CSV popis s jednim redom po osobi, zatim kopirajte svaki potpis u Gmail ili Outlook. Radi u pregledniku i ništa ne sprema.
- [What is an AI-ready brand system? - Vizura Studio](https://www.vizurastudio.hr/ai-ready-brand-system/): An AI-ready brand system is your brand written for people and AI tools: a Portal for the team, an AI Kit for ChatGPT and Claude, and Rules for facts.
- [AI-Ready Brand Guidelines: What Goes in Them](https://www.vizurastudio.hr/ai-ready-brand-guidelines/): AI-ready brand guidelines are written so ChatGPT and Claude can follow them. Six parts, one example each.
- [Brand and Website in 21 Days, Fixed Price](https://www.vizurastudio.hr/brand-and-website-in-21-days/): Strategy, logo, identity, guidelines, Brand OS Portal and a live website in 21 days. Day-by-day plan, what is included, fixed price, one senior designer.
- [SaaS Branding Agency: Brand and Website in 21 Days](https://www.vizurastudio.hr/services/saas-branding/): Branding for SaaS companies: positioning, logo, identity, product UI language, guidelines and a Framer website in 21 days.
- [Branding for AI Startups and AI Companies](https://www.vizurastudio.hr/industries/ai-startups/): Brand identity and websites for AI companies that do not look like every other AI startup. Cases: MTG, Breach, Recruitsome, Talentix. 21 days, fixed price.
- [Cybersecurity Branding: Identity and Website](https://www.vizurastudio.hr/industries/cybersecurity/): Brand identity, guidelines and websites for cybersecurity and IT companies that need trust at first sight. Cases: Breach, Verticomm, StratoSync.
- [B2B Website Design, Framer or Custom, 7-14 Days](https://www.vizurastudio.hr/services/web-design/): For CEOs, founders and marketing leads at B2B tech companies: websites in Framer or custom code, SEO and AI search set up. 7-14 days, fixed price.
- [Logo Design for Tech and AI Companies, by Hand](https://www.vizurastudio.hr/services/logo-design/): For CEOs, founders and marketing leads at B2B tech companies: a logo drawn by hand, every file in your name. 7-14 days, fixed price.
- [Brand Identity Design for B2B Tech, A to Z](https://www.vizurastudio.hr/services/brand-identity/): For CEOs, founders and marketing leads at B2B tech companies: positioning, logo, identity, guidelines and Brand OS Portal. 10-21 days, fixed price.
- [Claude Brand Guidelines: Your Brand as a Claude Skill](https://www.vizurastudio.hr/claude-brand-guidelines/): Brand guidelines Claude and ChatGPT actually follow: voice, approved facts, forbidden claims and visual rules as a Claude skill and brand MCP.
- [Brand Voice Guidelines for B2B Teams and AI Tools](https://www.vizurastudio.hr/brand-voice-guidelines/): Brand voice guidelines written as rules with real examples: what you say, what you never say, tone by channel, and a version for ChatGPT and Claude.
- [How Much Does a B2B Website Cost in 2026?](https://www.vizurastudio.hr/website-design-cost/): The six things that decide what a website costs, what a cheap site leaves out, and how one fixed price works. A guide for B2B and tech companies.
- [SaaS Website Design in Framer, 7-14 Days](https://www.vizurastudio.hr/services/saas-website-design/): For CEOs, founders and marketing leads at B2B tech companies: a SaaS site that explains the product and drives demos. Framer, 7-14 days.
- [Pitch Deck and Sales Deck Design, 7-10 Days](https://www.vizurastudio.hr/services/pitch-deck-design/): For CEOs, founders and marketing leads at B2B tech companies: pitch and sales decks in your brand, with a PPTX template. 7-10 days, fixed price.
- [SEO and AI Search Optimization for B2B Sites](https://www.vizurastudio.hr/services/seo-ai-search/): For CEOs, founders and marketing leads at B2B tech companies: technical SEO and AI search, so Google finds you and ChatGPT names you. Measured.
- [Brand Strategy and Positioning for B2B Tech](https://www.vizurastudio.hr/services/brand-strategy/): For CEOs, founders and marketing leads at B2B tech companies: positioning, message and proof on one page your team and AI use. 7-10 days.
- [3D Websites That Load Fast and Still Sell](https://www.vizurastudio.hr/services/3d-websites/): For CEOs, founders and marketing leads at B2B tech companies: 3D and interactive sites in WebGL that load fast and work on phones.
- [Claude Design Skills, Built From Your Brand](https://www.vizurastudio.hr/claude-design-skills/): Claude design skills that make Claude design like your brand: tokens, layouts, voice and rules for web pages, slides and posts.
- [How to Use Claude for Branding (and Where It Stops)](https://www.vizurastudio.hr/claude-for-branding/): How a brand designer uses Claude in real projects: research, positioning drafts, copy and brand skills, and the decisions AI should not make.
- [A Design System for Claude: Tokens, Components, Rules](https://www.vizurastudio.hr/claude-design-system/): Your design system written so Claude builds with it: tokens, components and usage rules, so pages, slides and posts come out in your system.
- [How to Make ChatGPT Follow Your Brand Guidelines](https://www.vizurastudio.hr/chatgpt-brand-guidelines/): Pasting a PDF does not train ChatGPT on your brand. A ChatGPT Project and brand MCP with voice rules, approved facts and forbidden claims does. Tested.
- [AI Brand Guidelines Generators: What They Miss](https://www.vizurastudio.hr/ai-brand-guidelines-generator/): AI brand kit and guidelines generators compared with a designed brand system: what they make from your logo, what they cannot know, and when each is enough.
- [AI Branding Agency: Designed by Hand, Ready for AI](https://www.vizurastudio.hr/ai-branding-agency/): An AI branding studio for B2B tech: strategy sped up with AI, logo drawn by hand, and a Brand OS Portal with Claude skill and ChatGPT Project. 21 days.
- [Brand Guidelines Examples 2026 and a Checklist](https://www.vizurastudio.hr/brand-guidelines-examples/): Real brand guidelines examples from B2B tech projects, the sections every brand book needs, and why the best guidelines are a live portal AI can use.
- [Rebranding for B2B Tech: Refresh or Rebuild](https://www.vizurastudio.hr/services/rebranding/): For CEOs, founders and marketing leads at B2B tech companies: brand refresh or full rebrand, with a rollout plan. 10-21 days, fixed price.
- [Framer Website Design for B2B Companies](https://www.vizurastudio.hr/services/framer-website-design/): For CEOs, founders and marketing leads at B2B tech companies: Framer sites your team edits without a developer. 7-14 days, fixed price.
- [SaaS Branding Examples and What to Copy](https://www.vizurastudio.hr/saas-branding-examples/): SaaS branding examples from real projects: Recruitsome, ImpactPilot, Underdog, Talentix and more. What each brand solved and the one decision worth copying.
- [AI Brand Identity Examples Without Cliches](https://www.vizurastudio.hr/ai-brand-identity-examples/): AI brand identity examples from Breach, MTG, Recruitsome and Talentix: what each decided, the AI cliches to avoid and what works instead for AI companies.
- [Cybersecurity Branding Examples and Trust](https://www.vizurastudio.hr/cybersecurity-branding-examples/): Cybersecurity branding examples and the trust signals behind them: Verticomm, Stepup and Deepsea. What security buyers check and the cliches to avoid.
- [What Is a Brand OS? Definition and Examples](https://www.vizurastudio.hr/what-is-a-brand-os/): A Brand OS is your brand as a working system: rules, files, templates and approved facts your team and AI tools use. Definition, layers, examples and FAQ.
- [Brand Guidelines vs Brand OS: Which You Need](https://www.vizurastudio.hr/brand-guidelines-vs-brand-os/): Brand guidelines describe your brand, a Brand OS runs it. A point-by-point comparison, when a PDF is enough, when to upgrade.
- [B2B Tech Branding for SaaS, AI and Security](https://www.vizurastudio.hr/b2b-tech-branding/): B2B tech branding for SaaS, AI, cybersecurity and telecom companies. 250+ brands, brand and website in 21 days, fixed price. For founders and marketing leads.
- [Telecom Branding That Makes Signal Visible](https://www.vizurastudio.hr/telecom-branding/): Telecom branding that makes signal, uptime and coverage visible and trusted. Proof: Deepsea Networks, from the logo to brand manager.
- [Startup Branding Package: What to Get First](https://www.vizurastudio.hr/startup-branding-package/): What a startup branding package should include, what to skip at seed stage and three packages compared, from Brand Start in 10-14 days to full launch in 21.
- [B2B Rebrand Checklist: 6 Phases](https://www.vizurastudio.hr/rebrand-checklist-b2b/): A practical B2B rebrand checklist in six phases: decide, audit, keep, build, roll out and update what AI tools read. With common mistakes and real cases.
- [AI Startup Brand Identity Cost, Explained](https://www.vizurastudio.hr/brand-identity-for-ai-startups-cost/): How the cost of a brand identity for an AI startup is built: what moves the price up or down, questions to ask any designer.
- [Freelance Brand Designer vs Agency](https://www.vizurastudio.hr/freelance-brand-designer-vs-agency/): Freelance brand designer, agency or one-person studio: an honest comparison of who designs, speed, risk and price, and when an agency is the better choice.
- [How to Make ChatGPT Use Your Brand Voice](https://www.vizurastudio.hr/how-to-make-chatgpt-use-your-brand-voice/): How to make ChatGPT use your brand voice in six steps: rules instead of adjectives, right and wrong examples, approved facts, a ChatGPT Project and a blind test.
- [Brand Voice Examples from B2B Tech Brands](https://www.vizurastudio.hr/brand-voice-examples-b2b/): Brand voice examples from B2B tech: MTG, Breach, Recruitsome, Deepsea and Verticomm. The rule behind each voice and generic copy rewritten with those rules.
- [3D Website Examples and What Makes Them Work](https://www.vizurastudio.hr/3d-website-examples/): 3D website examples from real B2B and product sites: GameBoost, Trackaroo and Deepsea Networks. What the 3D does on each, and how they stay fast on a phone.
- [SaaS Website Examples That Explain Fast](https://www.vizurastudio.hr/saas-website-examples/): SaaS website examples from real projects: Underdog, Talentix, Mirai, Recruitsome and more. What each homepage answers first and the pattern worth copying.
- [Brand Positioning for SaaS in One Page](https://www.vizurastudio.hr/brand-positioning-for-saas/): How I do brand positioning for SaaS in the first 3 days: a one-page positioning, the questions behind it and real position lines from Underdog and Deepsea.
- [Visual Identity System: What It Includes](https://www.vizurastudio.hr/visual-identity-system/): What a full visual identity system includes: logo system, colour, type, graphic elements, imagery, templates and rules. A checklist with MTG and Underdog.
- [B2B Brand Architecture: Which Model Fits](https://www.vizurastudio.hr/brand-architecture-b2b/): B2B brand architecture for tech companies: masterbrand, endorsed brands or a house of brands. When to use which, a comparison table and real cases.
- [Design Tokens for Brands, Product and AI](https://www.vizurastudio.hr/design-tokens-for-brands/): Design tokens turn a brand into values your product, site and AI tools all read: colour, type, spacing and voice. What they are and how I set them up.
- [Brand Audit Checklist for B2B Tech](https://www.vizurastudio.hr/brand-audit-checklist/): A practical brand audit checklist for B2B tech: identity, message, website, sales material, team use and what AI says about you. With free tools to start.
- [How Long Does Branding Take? Real Timelines](https://www.vizurastudio.hr/how-long-does-branding-take/): How long branding takes: 7-14 days for one service, 14-21 for a full brand, 21 for brand and website. Why agencies take months and what slows projects down.
- [Brand Guidelines: What to Include in 2026](https://www.vizurastudio.hr/brand-guidelines-what-to-include/): What to include in brand guidelines: strategy, logo, colour, type, imagery, voice, templates, facts and AI rules. Examples from MTG, Deepsea and Talentix.
- [AI-Ready Brand Checklist: ChatGPT, Claude](https://www.vizurastudio.hr/ai-ready-brand-checklist/): A checklist to make your brand usable by ChatGPT, Claude and Copilot: facts, voice rules, forbidden claims, tokens and a blind test. With the Deepsea result.

## Guides
- [How to save your brand voice GPT before custom GPTs retire](https://www.vizurastudio.hr/blog/custom-gpt-retiring-brand-voice/) (English, Markdown: https://www.vizurastudio.hr/blog/custom-gpt-retiring-brand-voice.md): Custom GPTs are set to retire on December 11, 2026. Move your brand voice GPT to a ChatGPT Project or plugin, test it and keep it on-brand.
- [How to give your whole company the same email signature](https://www.vizurastudio.hr/company-email-signature/) (English, Markdown: https://www.vizurastudio.hr/company-email-signature.md): Give your whole company the same email signature. Copy my HTML template, fill it from a sheet and install it in Gmail or Outlook, with or without IT.
- [LinkedIn banner size for your company page and your whole team](https://www.vizurastudio.hr/linkedin-banner-size-company-team/) (English, Markdown: https://www.vizurastudio.hr/linkedin-banner-size-company-team.md): LinkedIn company banners are 1512 x 256 pixels and personal ones are 1584 x 396. See safe zones, a layout to copy and how to roll out one look to your team.
- [One page brand guidelines: a free template you can copy](https://www.vizurastudio.hr/one-page-brand-guidelines/) (English, Markdown: https://www.vizurastudio.hr/one-page-brand-guidelines.md): Copy this free one page brand guidelines template. It covers logo, color, type, voice and approved facts, so your team and AI tools can use it today.
- [Logo file formats: which files you need and when to use each](https://www.vizurastudio.hr/logo-files-what-you-need/) (English, Markdown: https://www.vizurastudio.hr/logo-files-what-you-need.md): The logo files every company needs: SVG, AI or EPS, PDF and PNG, in color, black and white. Get a cheat sheet, a folder plan and a message for your designer.
- [Tone of voice prompts for ChatGPT and Claude that use rules, not adjectives](https://www.vizurastudio.hr/tone-of-voice-prompts/) (English, Markdown: https://www.vizurastudio.hr/tone-of-voice-prompts.md): Copy 8 tone of voice prompts for ChatGPT and Claude, sorted by job. Each uses rules you can check, not adjectives. Plus a way to test them on your own text.
- [Wordmark logo design: when your name is the logo](https://www.vizurastudio.hr/wordmark-logo-design/) (English, Markdown: https://www.vizurastudio.hr/wordmark-logo-design.md): What a wordmark logo is, when your B2B tech company should pick one, how a designer draws it and what files you should get. With real examples.
- [How to choose a B2B branding agency: 12 questions to ask first](https://www.vizurastudio.hr/blog/how-to-choose-a-b2b-branding-agency/) (English, Markdown: https://www.vizurastudio.hr/blog/how-to-choose-a-b2b-branding-agency.md): How to choose a B2B branding agency for a SaaS, AI or cybersecurity company. 12 questions to ask, red flags, and what a good brief looks like.
- [How to choose a B2B web design agency: 10 questions to ask](https://www.vizurastudio.hr/blog/how-to-choose-a-b2b-web-design-agency/) (English, Markdown: https://www.vizurastudio.hr/blog/how-to-choose-a-b2b-web-design-agency.md): How to choose a web design agency for a B2B SaaS or tech company. 10 questions to ask, what the site must do, timelines and red flags.
- [Custom GPT prestaje s radom: kako spremiti glas svog brenda](https://www.vizurastudio.hr/hr/blog/custom-gpt-prestaje-glas-brenda/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/custom-gpt-prestaje-glas-brenda.md): Custom GPT-ovi prestaju raditi 11. prosinca 2026. Premjestite glas brenda u ChatGPT projekt ili plugin, testirajte ga i držite tekstove u svom tonu.
- [Kako složiti isti potpis u mailu za cijelu tvrtku](https://www.vizurastudio.hr/hr/potpis-u-mailu-za-tvrtku/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/potpis-u-mailu-za-tvrtku.md): Isti poslovni potpis u mailu za cijelu tvrtku. Kopirajte moj HTML predložak, popunite ga iz tablice i postavite u Gmail ili Outlook, s IT-jem ili bez njega.
- [LinkedIn banner: dimenzije za tvrtku i cijeli tim](https://www.vizurastudio.hr/hr/linkedin-naslovna-slika-dimenzije/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/linkedin-naslovna-slika-dimenzije.md): LinkedIn banner za tvrtku ima 1512 x 256 piksela, a osobni 1584 x 396. Sigurne zone, raspored za kopiranje i kako isti izgled uvesti u cijeli tim.
- [Knjiga standarda na jednoj stranici: besplatan predložak za kopiranje](https://www.vizurastudio.hr/hr/knjiga-standarda-na-jednoj-stranici/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/knjiga-standarda-na-jednoj-stranici.md): Besplatan predložak knjige standarda na jednoj stranici: logo, boje, fontovi, ton i odobrene činjenice. Vaš tim i AI alati mogu ga koristiti već danas.
- [Logo u vektoru: što znači i koje datoteke logotipa trebate](https://www.vizurastudio.hr/hr/logo-u-vektoru/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/logo-u-vektoru.md): Što znači logo u vektoru i koje datoteke trebate: SVG, AI ili EPS, PDF i PNG, u boji, crnoj i bijeloj. Tablica, plan mapa i poruka za dizajnera.
- [Promptovi za ton komunikacije u ChatGPT-ju i Claudeu: pravila, a ne pridjevi](https://www.vizurastudio.hr/hr/promptovi-ton-komunikacije/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/promptovi-ton-komunikacije.md): Kopirajte 8 promptova za ton komunikacije u ChatGPT-ju i Claudeu, po poslu. Koriste pravila koja se mogu provjeriti, uz "vi", dijakritike i hrvatske oblike.
- [Dizajn wordmarka: kad je vaše ime ujedno i logo](https://www.vizurastudio.hr/hr/dizajn-wordmarka/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/dizajn-wordmarka.md): Što je wordmark, kad ga B2B tech tvrtka treba odabrati, kako se crta i koje datoteke trebate dobiti. Na primjerima stvarnih projekata.
- [Kako odabrati branding agenciju: 12 pitanja prije potpisa](https://www.vizurastudio.hr/hr/blog/kako-odabrati-branding-agenciju/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/kako-odabrati-branding-agenciju.md): Kako odabrati branding agenciju za B2B tech, SaaS ili AI tvrtku u Zagrebu i šire. 12 pitanja za prvi poziv, znakovi upozorenja i što poslati unaprijed.
- [Kako odabrati agenciju za izradu web stranica u Zagrebu](https://www.vizurastudio.hr/hr/blog/kako-odabrati-agenciju-za-izradu-web-stranica/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/kako-odabrati-agenciju-za-izradu-web-stranica.md): Kako odabrati agenciju za izradu web stranica u Zagrebu za B2B tvrtku. 10 pitanja, što web mora imati, koliko traje i na što paziti kod cijene.
- [AI-ready brand guidelines: what they are and what goes in them](https://www.vizurastudio.hr/ai-ready-brand-guidelines/) (English, Markdown: https://www.vizurastudio.hr/ai-ready-brand-guidelines.md): AI-ready brand guidelines are written so ChatGPT and Claude can follow them. Six parts, one example each, and a real test where hard-rule failures went from 8 of 16 answers to none.
- [Knjiga grafičkih standarda u doba AI-ja: što mora imati da je razumiju i vaši AI alati](https://www.vizurastudio.hr/hr/knjiga-grafickih-standarda/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/knjiga-grafickih-standarda.md): Knjiga grafičkih standarda opisuje logo i boje, ali AI alati vašeg tima je nikad ne otvore. Što joj treba da ChatGPT i Claude pišu točno o vašoj tvrtki.
- [How to turn your brand guidelines into a Claude skill](https://www.vizurastudio.hr/blog/brand-guidelines-claude-skill/) (English, Markdown: https://www.vizurastudio.hr/blog/brand-guidelines-claude-skill.md): How to turn your brand guidelines into a Claude skill: what goes in it, how to write the description, how to upload it, and 5 test prompts including two traps.
- [Kako knjigu standarda pretvoriti u Claude skill](https://www.vizurastudio.hr/hr/blog/claude-skill-knjiga-standarda/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/claude-skill-knjiga-standarda.md): Kako knjigu standarda pretvoriti u Claude skill: što ide u njega, kako napisati opis, kako ga učitati i pet probnih upita, uključujući dvije zamke. S hrvatskim jezičnim pravilima.
- [How to make a logo for your business yourself, and when you shouldn't](https://www.vizurastudio.hr/blog/how-to-make-a-logo-for-your-business/) (English, Markdown: https://www.vizurastudio.hr/blog/how-to-make-a-logo-for-your-business.md): A 7-step way to make a workable logo yourself, the 5 tests it has to pass, and the three moments when a DIY logo stops being a good idea.
- [Kako napraviti logo za firmu - i kada to ipak nije dobra ideja](https://www.vizurastudio.hr/hr/blog/kako-napraviti-logo-za-firmu/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/kako-napraviti-logo-za-firmu.md): Kako sami napraviti logo za firmu ili obrt u 7 koraka, 5 testova koje mora proći, što tiskara traži i kada se vlastiti logo ne isplati.
- [How to make ChatGPT and Claude write in your brand voice: the full setup](https://www.vizurastudio.hr/blog/brand-voice-chatgpt-claude/) (English, Markdown: https://www.vizurastudio.hr/blog/brand-voice-chatgpt-claude.md): Adjectives do not teach AI your voice. Rules, examples, facts and a never-say list do. How to set it up, and where to put it in ChatGPT, Claude and Copilot.
- [Kako postaviti ChatGPT, Claude i Copilot da pišu u glasu vaše tvrtke](https://www.vizurastudio.hr/hr/blog/chatgpt-claude-copilot-glas-brenda/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/chatgpt-claude-copilot-glas-brenda.md): Pridjevi ne uče AI vaš glas, pravila i primjeri uče. Kako to postaviti i gdje u ChatGPT, Claude i Copilot, s jezičnim pravilima za hrvatski.
- [Why does ChatGPT say wrong things about my company? How I fix it](https://www.vizurastudio.hr/blog/why-chatgpt-says-wrong-things-about-my-company/) (English, Markdown: https://www.vizurastudio.hr/blog/why-chatgpt-says-wrong-things-about-my-company.md): ChatGPT gets facts wrong about companies when sources are thin or disagree. A 10-question test, what the 2026 Seer data really shows, and how to fix it at the source.
- [Zašto ChatGPT o vašoj tvrtki govori krive stvari i kako to popravim](https://www.vizurastudio.hr/hr/blog/zasto-chatgpt-krivo-govori-o-vasoj-tvrtki/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/zasto-chatgpt-krivo-govori-o-vasoj-tvrtki.md): Što ChatGPT zna o vašoj tvrtki? 10 pitanja koja možete postaviti danas, što pokazuje studija iz 2026. i kako pogrešku popraviti na izvoru.
- [I blind-tested AI on a client's brand: half the answers broke a hard rule, then none did](https://www.vizurastudio.hr/blog/ai-blind-test-deepsea/) (English, Markdown: https://www.vizurastudio.hr/blog/ai-blind-test-deepsea.md): A blind test on Deepsea Networks: without a brand system, 8 of 16 AI answers broke a hard rule. With one, 0 of 26. Real answers, the method, the limits, and a test you can repeat.
- [Testirao sam AI naslijepo na brendu klijenta: pola odgovora prekršilo je tvrdo pravilo, a onda nijedan](https://www.vizurastudio.hr/hr/blog/ai-slijepi-test-deepsea/) (hrvatski, Markdown: https://www.vizurastudio.hr/hr/blog/ai-slijepi-test-deepsea.md): Slijepi test za Deepsea Networks: bez brand sustava 8 od 16 AI odgovora prekršilo je tvrdo pravilo, s njim 0 od 26. Stvarni odgovori, metoda, ograničenja i test koji možete ponoviti.
- [Why 21 days is enough for a brand and a website](https://www.vizurastudio.hr/blog/why-21-days/): How I build a full brand and website in 21 days without cutting corners: what happens each week, what makes it fast, and when 21 days is the wrong plan.
- [PDF brand guidelines vs a Brand OS Portal](https://www.vizurastudio.hr/blog/pdf-brand-guidelines-vs-brand-os-portal/): Why PDF brand guidelines stop working once your team creates with AI, and what a Brand OS Portal does differently. An honest comparison, with when each one fits.
- [What is an AI-ready brand system?](https://www.vizurastudio.hr/blog/what-is-an-ai-ready-brand-system/): An AI-ready brand system is your brand written down so people and AI tools use it the same way: a portal for the team, an AI kit for ChatGPT and Claude, and rules for facts.
- [AI brand guidelines: what to put in them](https://www.vizurastudio.hr/blog/ai-brand-guidelines-what-to-put-in-them/): A practical checklist for brand guidelines your AI tools actually follow: facts register, voice rules, banned claims, prompt kits, examples and a voice check.
- [How B2B brands get recommended by ChatGPT, Claude and Perplexity](https://www.vizurastudio.hr/blog/how-b2b-brands-get-recommended-by-ai/): AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and.
- [Why every AI startup looks the same - and how to design your way out](https://www.vizurastudio.hr/blog/why-ai-startups-look-the-same/): Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a.
- [3D websites for B2B: when interactive WebGL earns its keep](https://www.vizurastudio.hr/blog/3d-websites-for-b2b/): When does a 3D, interactive website make sense for a B2B tech company? A practical framework: abstract products, flagship moments and performance rules for.

## Pages
- [Brand and website in 21 days](https://www.vizurastudio.hr/brand-and-website-in-21-days/) / [Brend i web za 21 dan](https://www.vizurastudio.hr/hr/brend-i-web-za-21-dan/): the plan, what is included, the FAQ
- [Facts](https://www.vizurastudio.hr/facts/): the verified fact sheet (numbers, ratings with sources, company data), checked 19.10.2026
- [Services](https://www.vizurastudio.hr/services/) / [Usluge](https://www.vizurastudio.hr/hr/usluge/)
- Industries: [SaaS branding](https://www.vizurastudio.hr/services/saas-branding/), [AI companies](https://www.vizurastudio.hr/industries/ai-startups/), [Cybersecurity](https://www.vizurastudio.hr/industries/cybersecurity/)
- [How I work](https://www.vizurastudio.hr/process/) / [Kako radim](https://www.vizurastudio.hr/hr/kako-radim/)
- [About Vedran](https://www.vizurastudio.hr/about/) / [O meni](https://www.vizurastudio.hr/hr/o-meni/)
- [Work](https://www.vizurastudio.hr/work/)
- [FAQ](https://www.vizurastudio.hr/faq/)
- [Contact](https://www.vizurastudio.hr/contact/) / [Kontakt](https://www.vizurastudio.hr/hr/kontakt/)
- [Blog and press](https://www.vizurastudio.hr/blog/) / [Blog](https://www.vizurastudio.hr/hr/blog/)
- Croatian twins of every page: [Projekti](https://www.vizurastudio.hr/hr/projekti/), [Brand OS Portal](https://www.vizurastudio.hr/hr/brand-os-portal/), [AI-Ready Check](https://www.vizurastudio.hr/hr/ai-provjera/), [Brand MRI](https://www.vizurastudio.hr/hr/brand-mri/), [Knjiga grafičkih standarda za AI](https://www.vizurastudio.hr/hr/knjiga-grafickih-standarda/), [Činjenice](https://www.vizurastudio.hr/hr/cinjenice/), [Česta pitanja](https://www.vizurastudio.hr/hr/pitanja/)
- [Full text of every page](https://www.vizurastudio.hr/llms-full.txt)

Contact: vedran@vizurastudio.hr - WhatsApp +385 91 594 3264 - https://cal.com/vizurastudio - Ulica Grge Novaka 3, 10000 Zagreb, Croatia

## Other languages
The core pages also exist in German, Dutch, French and Spanish (same facts, same offer).
- Deutsch (de): [Home](https://www.vizurastudio.hr/de/), [Services](https://www.vizurastudio.hr/de/services/), [Brand OS Portal](https://www.vizurastudio.hr/de/brand-os-portal/), [Pricing](https://www.vizurastudio.hr/de/pricing/), [Contact](https://www.vizurastudio.hr/de/contact/), [About](https://www.vizurastudio.hr/de/about/), [Work](https://www.vizurastudio.hr/de/work/)
- Nederlands (nl): [Home](https://www.vizurastudio.hr/nl/), [Services](https://www.vizurastudio.hr/nl/services/), [Brand OS Portal](https://www.vizurastudio.hr/nl/brand-os-portal/), [Pricing](https://www.vizurastudio.hr/nl/pricing/), [Contact](https://www.vizurastudio.hr/nl/contact/), [About](https://www.vizurastudio.hr/nl/about/), [Work](https://www.vizurastudio.hr/nl/work/)
- Français (fr): [Home](https://www.vizurastudio.hr/fr/), [Services](https://www.vizurastudio.hr/fr/services/), [Brand OS Portal](https://www.vizurastudio.hr/fr/brand-os-portal/), [Pricing](https://www.vizurastudio.hr/fr/pricing/), [Contact](https://www.vizurastudio.hr/fr/contact/), [About](https://www.vizurastudio.hr/fr/about/), [Work](https://www.vizurastudio.hr/fr/work/)
- Español (es): [Home](https://www.vizurastudio.hr/es/), [Services](https://www.vizurastudio.hr/es/services/), [Brand OS Portal](https://www.vizurastudio.hr/es/brand-os-portal/), [Pricing](https://www.vizurastudio.hr/es/pricing/), [Contact](https://www.vizurastudio.hr/es/contact/), [About](https://www.vizurastudio.hr/es/about/), [Work](https://www.vizurastudio.hr/es/work/)

## Guides, Program 100
- [What is a brand portal? What a good one does](https://www.vizurastudio.hr/brand-portal/): A brand portal is one link where your team gets the logo, fonts, templates and rules, and makes on-brand work. What a good one does, with a checklist.
- [What is llms.txt? How to write one for your company](https://www.vizurastudio.hr/what-is-llms-txt/): llms.txt is a short file that tells AI tools who you are and which pages matter. What to put in it, a free template, and how to publish it in an hour.
- [Što je brand portal? Što radi dobar portal](https://www.vizurastudio.hr/hr/brand-portal/): Brand portal je jedan link na kojem tim nađe logo, fontove, predloške i pravila brenda i sam radi materijale. Što dobar portal radi, uz checklistu.
- [How to share logo files with your team and partners](https://www.vizurastudio.hr/how-to-share-logo-files/): How to share logo files so nobody uses the wrong one: the files to send, how to name them, one link instead of email, and a clear space rule. Free tool.
- [Brand portal checklist: 20 things it should do](https://www.vizurastudio.hr/brand-portal-checklist/): A brand portal checklist with 20 things a good portal does, in four groups: files, rules, tools and AI. Tick them online, your ticks are saved.
- [Logo usage guidelines: do's and don'ts, with examples](https://www.vizurastudio.hr/logo-usage-guidelines/): Logo usage guidelines in plain words: clear space, smallest size, colours, backgrounds and the do's and don'ts to show. A template and a free tool.
- [ChatGPT prompts for logo design: 15 to copy](https://www.vizurastudio.hr/chatgpt-prompts-for-logo-design/): 15 ChatGPT prompts for logo design: ideas, sketches, names and feedback. Copy them, see what AI logos get wrong, and how to turn an idea into a real logo.
- [ChatGPT prompts for branding: 40 prompts to copy](https://www.vizurastudio.hr/chatgpt-prompts-for-branding/): 40 ChatGPT prompts for branding, grouped by job: positioning, naming, voice, taglines, content and brand checks. Copy them and get better answers.
- [ChatGPT promptovi za branding: 40 promptova za kopirati](https://www.vizurastudio.hr/hr/chatgpt-promptovi-za-branding/): 40 ChatGPT promptova za branding po poslovima: pozicioniranje, ime, ton komunikacije, slogan, sadržaj i provjera brenda. Kopirajte i dobijte bolje odgovore.
- [How to hire a brand designer on Upwork](https://www.vizurastudio.hr/hire-brand-designer-on-upwork/): How to hire a brand designer on Upwork: what to write in the job post, how to read a profile and portfolio, questions to ask, and red flags.
- [Interactive brand guidelines: what they are and what they should do](https://www.vizurastudio.hr/interactive-brand-guidelines/): Interactive brand guidelines let people click, copy, test and make things, not just read. The 9 features that matter, with a checklist and real examples.
- [Brand hub for a company: what goes in it and who owns it](https://www.vizurastudio.hr/brand-hub/): A brand hub, or brand center, is the one home of your company brand. The 8 rooms it needs, who gets access, who owns it, plus a page map you can copy.
- [Brand centar tvrtke: što ide unutra i tko ga vodi](https://www.vizurastudio.hr/hr/brand-centar/): Brand centar ili brand hub je jedan dom brenda vaše tvrtke. Osam dijelova koje treba imati, tko dobiva pristup, tko ga vodi i mapa stranica za kopiranje.
- [Brand asset management for small teams, without the enterprise tools](https://www.vizurastudio.hr/brand-asset-management-small-teams/): Brand asset management for small teams without a big DAM: the files you really need, one folder structure to copy, 5 rules, and when a DAM makes sense.
- [Upravljanje brend materijalima za male timove, bez velikih sustava](https://www.vizurastudio.hr/hr/upravljanje-brend-materijalima/): Kako mali tim drži logo, boje, fontove i predloške uredno bez velikog DAM sustava: struktura mape za kopiranje, pet pravila i kada DAM ima smisla.
- [Brand portal vs a Google Drive folder: which one do you need?](https://www.vizurastudio.hr/brand-portal-vs-google-drive/): Brand portal or a Google Drive folder for your brand files? What Drive does well, where it breaks, a side-by-side table and a Drive folder setup to copy.
- [How to make a brand guidelines website in 7 steps](https://www.vizurastudio.hr/how-to-make-a-brand-guidelines-website/): How to make a brand guidelines website: what to prepare, where to build it, 7 steps, a page map to copy, and public vs password pages. With a checklist.
- [Knjiga grafičkih standarda online: kako napraviti web stranicu u 7 koraka](https://www.vizurastudio.hr/hr/knjiga-grafickih-standarda-online/): Kako napraviti web stranicu s knjigom grafičkih standarda: što pripremiti, gdje je složiti, 7 koraka, mapa stranica za kopiranje i što zaštititi lozinkom.
- [Brand book online: what to put on each page](https://www.vizurastudio.hr/brand-book-online/): An online brand book, page by page: what each page holds, what people should be able to do there, what to keep off it, and a start page you can copy.
- [Free brand style guide template: copy it and fill it in](https://www.vizurastudio.hr/brand-style-guide-template/): A free brand style guide template to copy: 10 sections with fill-in lines for logo, colour, type, voice, photos and AI rules, plus a filled example.
- [Predložak knjige grafičkih standarda: besplatno, za kopiranje i ispunjavanje](https://www.vizurastudio.hr/hr/predlozak-knjige-grafickih-standarda/): Besplatni predložak knjige grafičkih standarda za kopiranje: 10 dijelova za logo, boje, fontove, ton, fotografije i AI pravila, uz ispunjeni primjer.
- [Brand onboarding for new hires: a simple day-one plan](https://www.vizurastudio.hr/brand-onboarding-for-new-hires/): Brand onboarding for new hires in one day: what to show, what to hand over, a welcome note to copy and a checklist. So new people make on-brand work fast.
- [Onboarding novih zaposlenika i brend: plan za prvi dan](https://www.vizurastudio.hr/hr/onboarding-novih-zaposlenika-brend/): Kako novom zaposleniku u jednom danu pokazati brend: što predati, poruka dobrodošlice za kopirati i checklista. Da odmah radi materijale u brendu.
- [How to keep brand consistency in remote and hybrid teams](https://www.vizurastudio.hr/brand-consistency-remote-teams/): How remote and hybrid teams keep the brand consistent: one link, templates for daily work, short rules, a weekly check and AI tools with the same rules.
- [Kako zadržati dosljednost brenda kad tim radi na daljinu](https://www.vizurastudio.hr/hr/dosljednost-brenda-timovi-na-daljinu/): Kako tim koji radi na daljinu ili hibridno drži brend dosljednim: jedan link, predlošci, kratka pravila, tjedna provjera i AI alati s istim pravilima.
- [Brand governance for startups: a simple version](https://www.vizurastudio.hr/brand-governance-for-startups/): Brand governance for startups without the red tape: one owner, five rules, who approves what, and a one-page policy to copy. Set it up in an afternoon.
- [Brand guidelines for AI agents: rules any tool can follow](https://www.vizurastudio.hr/brand-guidelines-for-ai-agents/): How to write brand guidelines for AI agents that draft, post and send: what they may do alone, approved facts, banned claims, voice and a template.
- [Brand smjernice za AI agente: pravila koja prati svaki alat](https://www.vizurastudio.hr/hr/brand-smjernice-za-ai-agente/): Kako napisati brand smjernice za AI agente koji pišu, objavljuju i šalju: što smiju sami, odobrene činjenice, zabranjene tvrdnje, ton i predložak.
- [How to keep ChatGPT Projects and Claude Projects on brand](https://www.vizurastudio.hr/chatgpt-claude-projects-on-brand/): How to keep ChatGPT Projects and Claude Projects on brand: the same instructions, the same brand files, one owner and a monthly check. Text to copy.
- [Kako ChatGPT i Claude projekte zadržati u brendu](https://www.vizurastudio.hr/hr/chatgpt-claude-projekti-u-brendu/): Kako ChatGPT Projects i Claude Projects zadržati u brendu: iste upute, iste datoteke brenda, jedna odgovorna osoba i mjesečna provjera. Tekst za kopirati.
- [How to share brand guidelines with agencies and freelancers](https://www.vizurastudio.hr/share-brand-guidelines-with-agencies/): How to share brand guidelines with agencies and freelancers: one link, a short partner kit, a brief template to copy, and how to check the first delivery.
- [Brand portal for SaaS companies: what it must do](https://www.vizurastudio.hr/brand-portal-for-saas/): What a brand portal for a SaaS company must do: launch posts, product screenshots, sales decks, partner logos and AI rules. A checklist for SaaS teams.
- [Press kit for startups: what to include and how to make one](https://www.vizurastudio.hr/press-kit-for-startups/): How to make a startup press kit or media kit page: what to include, a company boilerplate to copy, logo and photo rules, and a checklist.
- [Frontify alternatives for small teams: an honest list](https://www.vizurastudio.hr/frontify-alternatives-small-teams/): Frontify alternatives for small teams: Standards, Corebook, Lingo, Brandkit, Canva and more. What each says it does, who it fits, and when to stay.
- [Alternative za Frontify za male timove: iskren popis](https://www.vizurastudio.hr/hr/alternative-za-frontify/): Alternative za Frontify za male timove: Standards, Corebook, Lingo, Brandkit, Canva i druge. Što svaki alat kaže da radi, kome odgovara i kada ostati.
- [Brandfolder and Bynder alternatives for startups](https://www.vizurastudio.hr/brandfolder-bynder-alternatives-startups/): Brandfolder and Bynder are built for big teams. Startup-sized alternatives: Air, Lingo, Brandkit, Canva, a shared drive, or a brand portal. Honest list.
- [Notion brand guidelines vs a brand portal: which fits?](https://www.vizurastudio.hr/notion-brand-guidelines-vs-brand-portal/): Can you keep brand guidelines in Notion? Yes. What Notion does well, where it stops, and when a brand portal is worth it. With a page template to copy.
- [Canva Brand Kit vs brand guidelines vs a brand portal](https://www.vizurastudio.hr/canva-brand-kit-vs-brand-guidelines/): A Canva Brand Kit holds logos, colours and fonts. Brand guidelines hold the rules. A brand portal holds both, plus tools. What each does, in plain words.
- [Claude Design vs Figma vs Canva for brand work: an honest comparison](https://www.vizurastudio.hr/claude-design-vs-figma-vs-canva/): Claude Design, Figma and Canva compared for brand work: what each does today, who it fits, and what none of them does for you. Checked on each own site.
- [The best free AI branding tools: an honest list](https://www.vizurastudio.hr/free-ai-branding-tools/): Free AI branding tools for names, colours, logos, posts and brand checks: Namelix, Coolors, Looka, Canva, Claude and my own free tools. What each does.
- [Besplatni AI alati za branding: iskren popis](https://www.vizurastudio.hr/hr/besplatni-ai-alati-za-branding/): Besplatni AI alati za ime, boje, logo, objave i provjeru brenda: Namelix, Coolors, Looka, Canva, Claude i moji besplatni alati. Što svaki radi.
- [AI logo generators: what they get right and wrong](https://www.vizurastudio.hr/ai-logo-generators-right-and-wrong/): What AI logo generators like Looka, Brandmark, Tailor Brands and Canva say they do, what they do well, and their limits: trademarks, files and sameness.
- [Upwork vs Fiverr vs an agency for branding: an honest comparison](https://www.vizurastudio.hr/upwork-vs-fiverr-vs-agency-branding/): Upwork vs Fiverr vs an agency for branding: how hiring works on each, who fits, and what to check. Written by a designer who works on Upwork.
- [Claude prompts for brand strategy: 30 prompts to copy](https://www.vizurastudio.hr/claude-prompts-for-brand-strategy/): 30 Claude prompts for brand strategy in five steps: your facts, buyers, competitors, positioning and a one-page strategy. Copy them into a Claude Project.
- [Claude Design for branding: how to keep it on brand](https://www.vizurastudio.hr/claude-design-on-brand/): Claude Design builds a design system from your brand files. What to upload, five test jobs, a rules note to copy and a checklist to keep it on brand.
- [AI brand name generator: a prompt to copy and a naming checklist](https://www.vizurastudio.hr/ai-brand-name-generator/): Use ChatGPT or Claude as an AI brand name generator with one prompt to copy. Then check every name with a 12-point naming checklist before you choose.
- [How to choose brand colors in 7 steps](https://www.vizurastudio.hr/how-to-choose-brand-colors/): How to choose brand colors in 7 steps: start from your position, map competitors, pick one main colour, add neutrals, test contrast. Free palette sheet.
- [Font pairing for tech and SaaS brands: 8 pairs that work](https://www.vizurastudio.hr/font-pairing-for-saas/): Font pairing for tech and SaaS brands: 8 free pairs from Google Fonts, the rules behind them, when to use a mono font, and a type test you can copy.
- [Brand strategy template: a free one-page template to copy](https://www.vizurastudio.hr/brand-strategy-template/): A free brand strategy template on one page: purpose, buyer, problem, position, proof, personality and messages. Copy it, fill it in and test it.
- [Positioning statement examples for B2B: 10 to learn from](https://www.vizurastudio.hr/positioning-statement-examples-b2b/): 10 B2B positioning statement examples for made-up tech companies, weak vs strong versions, a fill-in template and a checklist to test your own.
- [Tagline examples for B2B tech companies: 30 lines to learn from](https://www.vizurastudio.hr/tagline-examples-b2b-tech/): 30 tagline examples for B2B tech, written for made-up companies, in six kinds. How a tagline differs from positioning, a prompt and a checklist.
- [Dijeljenje logotipa: kako ga poslati timu i partnerima](https://www.vizurastudio.hr/hr/dijeljenje-logotipa/): Kako podijeliti logo da nitko ne koristi krivu verziju: koje datoteke poslati, kako ih nazvati, jedan link umjesto maila i pravilo zaštitne zone.
- [Brand portal checklista: 20 stvari koje mora raditi](https://www.vizurastudio.hr/hr/brand-portal-checklista/): Checklista za brand portal: 20 stvari koje dobar portal radi, u četiri skupine: datoteke, pravila, alati i AI. Označite ih online, oznake se spremaju.
- [Pravila korištenja logotipa: što smije, a što ne](https://www.vizurastudio.hr/hr/pravila-koristenja-logotipa/): Pravila korištenja logotipa jednostavno: zaštitna zona, najmanja veličina, boje, pozadine i primjeri što se ne smije. Predložak i besplatan alat.
- [Kako odabrati boje brenda u 7 koraka](https://www.vizurastudio.hr/hr/kako-odabrati-boje-brenda/): Kako odabrati boje brenda u 7 koraka: krenite od pozicije, pogledajte konkurente, odaberite glavnu boju, dodajte neutralne i provjerite kontrast.
- [Mission and vision statement examples for tech companies](https://www.vizurastudio.hr/mission-and-vision-statement-examples-tech/): 16 mission and vision statement examples for SaaS, AI, cybersecurity and fintech companies, a simple formula, a copy template and a quick check.
- [Midjourney and image AI prompts that stay on brand](https://www.vizurastudio.hr/midjourney-prompts-on-brand/): How to keep Midjourney and other image AI on brand: a brand prompt block, style references, 12 prompts to copy and a check before any image goes out.
- [Gemini image tools for brand assets: what works](https://www.vizurastudio.hr/gemini-image-tools-for-brand-assets/): What Gemini image tools do well for brand assets, what they still get wrong, prompts to copy and a check before anything goes public.
- [Logo design on Upwork: what to expect and how to judge a portfolio](https://www.vizurastudio.hr/logo-design-on-upwork/): Logo design on Upwork: catalog project or job post, what a good logo project delivers, how long it takes and how to judge a logo portfolio.
- [How to write an Upwork job post for logo or brand design](https://www.vizurastudio.hr/upwork-job-post-template-logo-design/): How to write an Upwork job post for logo or brand design, with six copy-paste templates: new logo, refresh, wordmark, identity, rebrand, guidelines.
- [Design brief template for logo and branding](https://www.vizurastudio.hr/logo-design-brief-template/): A design brief template for logo and branding projects. Copy it, fill it in one hour, and give any designer what they need to start.
- [LinkedIn company page branding: the full kit](https://www.vizurastudio.hr/linkedin-company-page-branding-kit/): What a LinkedIn company page branding kit needs: logo, cover, tagline, About text, post templates and team banners, with sizes and a checklist.
- [Kako zaposliti dizajnera na Upworku](https://www.vizurastudio.hr/hr/dizajner-na-upworku/): Kako zaposliti dizajnera na Upworku: što napisati u oglasu, kako čitati profil i portfolio, koja pitanja postaviti i na što paziti.
- [Predložak briefa za dizajn logotipa i brenda](https://www.vizurastudio.hr/hr/predlozak-briefa-za-dizajn-logotipa/): Predložak briefa za dizajn logotipa i brenda. Kopirajte ga, ispunite za sat vremena i dajte dizajneru sve što treba za dobar početak.
- [Markenportal: was ein gutes Brand Portal für Ihr Team tut](https://www.vizurastudio.hr/de/markenportal/): Ein Markenportal ist ein Link mit Logo, Farben, Schriften, Vorlagen und Regeln. Was ein gutes Brand Portal kann, mit Checkliste zum Abhaken.
- [Digital Asset Management für kleine Teams, ohne große Systeme](https://www.vizurastudio.hr/de/digital-asset-management-kleine-teams/): Digital Asset Management für kleine Teams ohne großes DAM: die Dateien, die Sie brauchen, eine Ordnerstruktur zum Kopieren und 5 Regeln.
- [Frontify Alternativen für kleine Teams: eine ehrliche Liste](https://www.vizurastudio.hr/de/frontify-alternativen/): Frontify Alternativen für kleine Teams: Standards, Corebook, Lingo, Brandkit, Canva und mehr. Was jedes Tool sagt, für wen es passt und wann Sie bleiben.
- [Brand Guidelines online erstellen: so geht es in 7 Schritten](https://www.vizurastudio.hr/de/brand-guidelines-online-erstellen/): Brand Guidelines online erstellen: was Sie vorbereiten, wo Sie bauen, 7 Schritte, eine Seitenstruktur zum Kopieren und was öffentlich sein darf.
- [Styleguide Vorlage kostenlos: kopieren und ausfüllen](https://www.vizurastudio.hr/de/styleguide-vorlage/): Kostenlose Styleguide Vorlage zum Kopieren: 10 Abschnitte für Logo, Farbe, Schrift, Sprache, Fotos und KI-Regeln, mit ausgefülltem Beispiel.
- [ChatGPT Prompts für Branding: 40 Prompts zum Kopieren](https://www.vizurastudio.hr/de/chatgpt-prompts-branding/): 40 ChatGPT Prompts für Branding, nach Aufgabe sortiert: Positionierung, Namen, Sprache, Slogans, Inhalte und Marken-Checks. Kopieren und loslegen.
- [Kostenlose KI Tools für Branding: eine ehrliche Liste](https://www.vizurastudio.hr/de/kostenlose-ki-tools-branding/): Kostenlose KI Tools für Namen, Farben, Logos, Posts und Marken-Checks: Namelix, Coolors, Looka, Canva, Claude und meine kostenlosen Tools.
- [Brand Guidelines für KI-Agenten: Regeln, denen jedes Tool folgen kann](https://www.vizurastudio.hr/de/brand-guidelines-ki-agenten/): So schreiben Sie Brand Guidelines für KI-Agenten, die entwerfen, posten und senden: was sie allein dürfen, Fakten, verbotene Aussagen, Vorlage.
- [Wat is een brand portal? Dit doet een goed merkportaal](https://www.vizurastudio.hr/nl/brand-portal/): Een brand portal is één link met uw logo, kleuren, fonts, templates en regels. Zo maakt uw team zelf werk in de huisstijl. Met een checklist.
- [Digital asset management voor kleine teams: simpel en zonder groot systeem](https://www.vizurastudio.hr/nl/digital-asset-management-kleine-teams/): Digital asset management voor kleine teams, zonder groot DAM-systeem: de bestanden die u nodig heeft, een mapstructuur, 5 regels en wanneer een DAM past.
- [Frontify alternatieven voor kleine teams: een eerlijke lijst](https://www.vizurastudio.hr/nl/frontify-alternatieven/): Frontify alternatieven voor kleine teams: Standards, Corebook, Lingo, Brandkit, Canva en meer. Wat elke tool zegt te doen, voor wie, en wanneer u blijft.
- [Een online huisstijlhandboek maken in 7 stappen](https://www.vizurastudio.hr/nl/online-huisstijlhandboek-maken/): Een online huisstijlhandboek maken: wat u voorbereidt, waar u het bouwt, 7 stappen, een paginaplan om te kopiëren en welke pagina's openbaar zijn.
- [Gratis huisstijlhandboek template: kopieer het en vul het in](https://www.vizurastudio.hr/nl/huisstijlhandboek-template/): Een gratis huisstijlhandboek template om te kopiëren: 10 delen voor logo, kleur, letters, stem, foto's en AI-regels, plus een ingevuld voorbeeld.
- [ChatGPT prompts voor branding: 40 prompts om te kopiëren](https://www.vizurastudio.hr/nl/chatgpt-prompts-branding/): 40 ChatGPT prompts voor branding, per taak: positionering, namen, stem, slogans, content en merkchecks. Kopieer ze en krijg betere antwoorden.
- [Gratis AI tools voor branding: een eerlijke lijst](https://www.vizurastudio.hr/nl/gratis-ai-tools-branding/): Gratis AI tools voor branding: namen, kleuren, logo's, posts en merkchecks. Namelix, Coolors, Looka, Canva, Claude en mijn eigen gratis tools.
- [Portail de marque : ce que c'est et ce que fait un bon portail](https://www.vizurastudio.hr/fr/portail-de-marque/): Un portail de marque est un seul lien où l'équipe trouve logo, couleurs, polices, modèles et règles, et crée seule. Ce qu'il doit faire, et une checklist.
- [Gestion des fichiers de marque pour petite équipe, sans outils de grand groupe](https://www.vizurastudio.hr/fr/gestion-des-fichiers-de-marque-petite-equipe/): Gestion des fichiers de marque pour petite équipe, sans gros DAM : les fichiers utiles, une arborescence à copier, 5 règles, et quand un DAM vaut le coup.
- [Alternative à Frontify pour petite équipe : une liste honnête](https://www.vizurastudio.hr/fr/alternatives-frontify/): Alternatives à Frontify pour petite équipe : Standards, Corebook, Lingo, Brandkit, Canva et plus. Ce que chacun dit faire, pour qui, et quand rester.
- [Créer une charte graphique en ligne en 7 étapes](https://www.vizurastudio.hr/fr/creer-charte-graphique-en-ligne/): Créer une charte graphique en ligne : quoi préparer, où la construire, 7 étapes, un plan de pages à copier, pages publiques ou protégées, une checklist.
- [Modèle de charte graphique gratuit : copiez-le et remplissez-le](https://www.vizurastudio.hr/fr/modele-charte-graphique/): Un modèle de charte graphique gratuit à copier : 10 parties à remplir pour logo, couleurs, typo, ton, photos et règles IA, avec un exemple rempli.
- [Prompt ChatGPT branding : 40 prompts à copier](https://www.vizurastudio.hr/fr/prompts-chatgpt-branding/): 40 prompts ChatGPT pour le branding, classés par tâche : positionnement, nom, ton, slogans, contenu et contrôles de marque. Copiez-les, obtenez mieux.
- [Outils IA gratuits pour le branding : une liste honnête](https://www.vizurastudio.hr/fr/outils-ia-gratuits-branding/): Outils IA gratuits pour le branding : noms, couleurs, logos, posts et contrôles. Namelix, Coolors, Looka, Canva, Claude et mes outils gratuits.
- [Charte de marque pour agents IA : des règles que tout outil peut suivre](https://www.vizurastudio.hr/fr/charte-de-marque-agents-ia/): Comment écrire une charte de marque pour des agents IA qui rédigent, publient et envoient : ce qu'ils font seuls, faits validés, ton, interdits et modèle.
- [Qué es un portal de marca y qué hace uno bueno](https://www.vizurastudio.hr/es/portal-de-marca/): Un portal de marca es un enlace con el logo, las fuentes, las plantillas y las reglas, donde su equipo crea piezas fieles a la marca. Con checklist.
- [Gestión de activos digitales para equipos pequeños, sin herramientas enormes](https://www.vizurastudio.hr/es/gestion-de-activos-digitales-equipos-pequenos/): Gestión de activos digitales para equipos pequeños sin un gran DAM: los archivos que necesita, una estructura de carpetas para copiar y 5 reglas.
- [Alternativas a Frontify para equipos pequeños: una lista honesta](https://www.vizurastudio.hr/es/alternativas-a-frontify/): Alternativas a Frontify para equipos pequeños: Standards, Corebook, Lingo, Brandkit, Canva y más. Qué dice cada una, para quién sirve y cuándo quedarse.
- [Cómo crear un manual de marca online en 7 pasos](https://www.vizurastudio.hr/es/crear-manual-de-marca-online/): Cómo crear un manual de marca online: qué preparar, dónde hacerlo, 7 pasos, un mapa de páginas para copiar y qué páginas proteger. Con checklist.
- [Plantilla de manual de marca gratis: cópiela y rellénela](https://www.vizurastudio.hr/es/plantilla-manual-de-marca-gratis/): Una plantilla de manual de marca gratis: 10 secciones para rellenar con logo, color, tipografía, voz, fotos y reglas para la IA, más un ejemplo.
- [Prompts para ChatGPT de branding: 40 prompts para copiar](https://www.vizurastudio.hr/es/prompts-chatgpt-branding/): 40 prompts para ChatGPT de branding, por tareas: posicionamiento, nombres, voz, eslóganes, contenido y revisión de marca. Listos para copiar.
- [IA para branding gratis: una lista honesta de herramientas](https://www.vizurastudio.hr/es/ia-para-branding-gratis/): Herramientas de IA para branding gratis: nombres, colores, logos, publicaciones y revisión de marca. Namelix, Coolors, Looka, Canva, Claude y las mías.
## End of guides, Program 100