Hrvatski1
Title
Customer name and logo next to yours.
Brand OS Portal
How to build an on-brand sales deck template your team reuses.
One template, ten slides and a few locked rules. Then every rep can make a deck that looks like the company.
An on-brand sales deck template is one master file with your fonts, colours and layouts locked in, and about 10 ready slides in a fixed order. Reps change the words and the customer details, not the design.
Build it in PowerPoint or Google Slides using master layouts, keep only one current version in one shared place, and check it every quarter. Below are the slides, the rules, an outline to copy and a check.
By Vedran Obradović · Updated 5 November 2026
The 10 slides every B2B sales deck needs.
Same order every time. Reps add or hide slides, they do not invent new ones.
2
Their problem
In their words, from the discovery call.
3
What it costs them
Time, risk or money lost today.
4
What you do
Your one-liner, nothing else.
5
How it works
Three steps, one picture.
6
Proof
A customer result or case.
7
Why you
What you do that others do not.
8
Plan
What happens in the first weeks.
9
Answers
The two or three questions buyers always ask.
10
Next step
One clear action with a date.
Slide 4 comes from your positioning statement. Slide 7 is easier with clear SaaS brand positioning.
The rules that keep the template on brand.
Put the rules in the template itself, not in a separate PDF nobody opens.
- Fonts and colours set in the theme, so nobody picks them by hand
- Master layouts for title, text, picture, quote, numbers and end slide
- Logo placed in the master, never pasted on slides
- Text boxes sized for the right amount of words
- One slide of "do and do not" at the very end, hidden in shows
- File name says the version and date
In PowerPoint this lives in the Slide Master. In Google Slides it lives in the theme builder. Fonts come from your rules, see font pairing for SaaS and design tokens for brands.
Free tool
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A sales deck outline to copy.
Paste it into the speaker notes of your template, so reps know what goes where.
Sales deck outline
1. [Customer] + [Your company] - [date] 2. What we heard: "[their problem, in their words]" 3. What it costs today: [time / risk / money lost, their numbers if you have them] 4. [Your company] helps [who] [do what] so they can [result]. 5. How it works: [step 1] - [step 2] - [step 3] 6. Proof: [customer] went from [before] to [after] 7. Why us: [the thing others do not do] 8. The plan: week 1 [..], week 2-4 [..], then [..] 9. You might ask: [question 1] - [answer] / [question 2] - [answer] 10. Next step: [one action] by [date]
Use only facts from one approved list, so every rep says the same true things. That list belongs in your brand guidelines.
Brand OS Portal
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Keep one current version for the whole team.
The biggest deck problem is not design. It is old copies.
| Problem | Fix |
|---|---|
| Reps save their own copies and keep using them | One shared link, and old copies get deleted |
| New logo, old decks | Logo lives only in the master, so one change fixes all slides |
| Everyone rebuilds the same slides | A slide library with approved slides to copy |
| Numbers go out of date | Approved facts list, checked every quarter |
| New hires do not know where it is | The template is part of day one onboarding |
MTG
Brand OS Pro Portal. The team makes its own posts. No waiting.
Deepsea Networks
Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
A brand portal keeps the template, the facts and the tools in one link. See what a brand portal is and brand onboarding for new hires.
Your sales deck template checklist.
Tick what is true today. Your ticks stay on this device.
0 of 10 done
Want the deck designed for you? See my pitch and sales deck design, or book a 15-minute call.
Pattern Lab
Try one Brand OS Portal tool
Slide backgrounds that are clearly yours.
This is a real tool from a real Brand OS Portal, on the MTG brand. Patterns grow from the logo, so they look like one brand only.
Straight answers.
What should a B2B sales deck include?
Their problem, what it costs, what you do, how it works, proof, why you, a plan, answers to common questions and one next step.
How many slides should a sales deck have?
About 10. Reps can hide what a buyer does not need, but the order stays the same.
How do I keep sales decks on brand?
Lock fonts, colours and the logo in the master layouts, keep one shared version and delete old copies.
Should a sales deck and a pitch deck be the same?
No. A pitch deck sells the company to investors. A sales deck sells a result to a customer. They can share the same design.
PowerPoint or Google Slides for a sales template?
Use what your team already works in. Both have master layouts and themes that keep the brand locked.
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