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How to plan campaign visuals across channels, from one brief.

Start with one idea and one brief. Then list the channels, the sizes and who makes what. That is the whole plan.

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To plan campaign visuals across channels, write one short brief, pick three to five channels, list the visual each one needs, and make them all from the same colours, fonts and layout rules.

Do the brief before all else. Then make one hero visual, and turn it into the other sizes. This keeps the campaign looking like one idea everywhere.

By Vedran Obradović · Updated 7 November 2026

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Start with one brief, not ten requests.

Teams that ask for visuals one at a time get ten different looks. One brief gives you one look.

Write down four things: the goal, the person you want to reach, the one message, and the action you want. Keep each to one line.

If the message needs more than one sentence, it is not ready. Cut it. A campaign that says one thing is easier to design and easier to remember.

Need a template? Use the campaign creative brief template.

Campaign Builder in a Brand OS Portal: one message turned into several on-brand formats
One message, many formats, all from the same brand rules.

Pick the channels, then the visual for each.

Do not go everywhere. Pick three to five channels where your buyers already are.

ChannelVisual you needKeep in mind
LinkedIn postSquare or tall image, or a short videoOne headline, big and short
LinkedIn bannerWide banner for the page and for each personLeave room for the profile photo. See LinkedIn banner sizes
EmailHeader image and a signature bannerAdd text too, because some apps block images
WebsiteHero image and a campaign pageThe same words as the posts
Sales deckOne slide that tells the campaign storyUse the same colours and fonts as the posts
Event or webinarTitle slide, stage screen, name badgeSame headline everywhere

Sizes change over time. Check the current size on each platform's help page before you export.

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Is your brand ready for a campaign?

A campaign repeats your brand many times. Answer a few short questions. You get your brand score and the top thing to fix. It is free.

Open the full tool: Brand Check

A 6-step plan.

Use this for every campaign. It takes an afternoon.

Step 1

Write the brief

Goal, audience, message, action. One page.

Step 2

Make the hero visual

One strong image with the headline. This is the master.

Step 3

Pick the channels

Three to five. Write the visual each one needs.

Step 6

Schedule and measure

Put dates in one calendar. After two weeks, keep what worked.

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Copy this campaign planning sheet.

Paste it into a doc or a spreadsheet. One row per channel.

Campaign visual planning sheet
CAMPAIGN: [name]
Goal: [one line]
Audience: [who]
Message: [one sentence]
Action: [what they do]
Dates: [start] to [end]
Owner: [name]

HERO VISUAL
Headline: [max 8 words]
Image: [photo or graphic, link]
Brand check done: [yes / no]

CHANNELS
Channel | Visual | Size | Owner | Due date | Status
LinkedIn post | | | | |
LinkedIn banner | | | | |
Email header | | | | |
Signature banner | | | | |
Website hero | | | | |
Sales slide | | | | |

LAUNCH DAY
- Post at: [time]
- Everyone changes banner and signature at: [time]
END DAY
- Remove banners and signatures at: [date]

How to do this without waiting on a designer.

A common question from founders: how do we get professional visuals when we do not have a designer? And even with templates, non-designers drift off brand.

The fix is not more rules in a PDF. It is tools where the brand is locked in. People change the words and the photo, and the rest cannot break.

With Brand OS Portal, your team makes posts, motion posts, banners, signatures and slides from designs I made for your brand. The Campaign Builder turns one message into several formats. You stop paying a designer for every banner and post.

A designer is still the right person for brand strategy and a new identity. The Portal is for the daily work after that. Read how to create brand templates your team will use.

MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

Setting up a campaign often needs fresh assets. Also see the product launch brand assets checklist and the social media brand guidelines.

Social Studio

Try one Brand OS Portal tool

One design, many sizes.

This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. Switch between feed, square and story.

Watch

Watch me show every tool.

I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

Hear me explain

Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

See yours for free

Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

Try more Brand OS Portal tools

Straight answers.

How do I plan a visual campaign?

Write a one-page brief, make one hero visual, pick three to five channels, and turn the hero into the other sizes. Check each one against your brand rules.

How many channels should a campaign use?

Three to five is enough for most small teams. More channels means more visuals to make and check.

How do I keep visuals the same across channels?

Use one hero visual, one set of colours and fonts, and one headline. Start from locked templates. See how to keep campaign visuals consistent.

What visuals does a campaign need?

Usually a hero image, social posts in a few sizes, a banner, an email header and a landing page image. See the campaign asset checklist.

Can a small team run a campaign without a designer?

Yes, if the brand is locked into templates and tools. A designer is still right for the idea and the identity.

Read next.

How to create brand templates your team will actually use.

Product launch brand assets checklist.

Social media brand guidelines: what to include, with a template.

One more thing.

Death List Five. Five headaches, one portal. Sound on.

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