HrvatskiPart 1
Profile basics
Name, handle, profile image, banner and bio. The same on every channel.
Brand OS Portal
Social media brand guidelines: what to include, with a template.
Social media brand guidelines are one short page that tells anyone how to post as your company.
Social media brand guidelines are the rules for how your company looks and sounds on social media. They cover the logo, colours, fonts, templates, photos, voice, words to avoid and who may post.
Keep them short: one page plus templates. People post fast, so the rules must fit on a phone screen. Copy the template below and fill it in.
By Vedran Obradović · Updated 5 November 2026
The 8 parts of social media brand guidelines.
Most guides stop at the logo and colours. Posts go wrong in the other six.
Part 2
Logo on posts
Which version, where, how small it may go.
Part 3
Colours and fonts
Which colours for backgrounds, which for text.
Part 4
Templates
Ready layouts for the posts you make each week.
Part 5
Photos and video
What a good photo looks like, and what never to post.
Part 6
Voice
How you sound, with do and do not lines.
Part 7
Facts and claims
What you may say about the company, and what nobody may promise.
Part 8
Who posts and who checks
Who may post, who checks what, and what to do when something goes wrong.
Parts 1 to 4 make posts look right. Parts 5 to 8 make them say the right thing. For the voice part, start with brand voice guidelines.
Copy this social media brand guidelines template.
Paste it into a doc. Replace every part in brackets. Keep it to one page.
Social media brand guidelines template
[COMPANY] SOCIAL MEDIA GUIDELINES (owner: [name], updated [date]) 1. PROFILES Name: [exact name] Handle: [@handle on every channel] Profile image: [symbol only, from link] Banner: [from link] Bio: [one line that says what you do and for whom] 2. LOGO ON POSTS Use: [version] in [corner]. Never smaller than [size]. Never on busy photos. 3. COLOURS AND FONTS Backgrounds: [colour names + hex] Text: [colour names + hex] Headline font: [name] Body font: [name] 4. TEMPLATES (link: [one link]) Quote post / news post / hiring post / event post / video post 5. PHOTOS Yes: [e.g. real people at work, natural light] No: [e.g. stock handshakes, other brands' logos, clients without OK] 6. VOICE We sound: [3 words, e.g. clear, calm, practical] Do: [example line] Do not: [example line] Words we never use: [list] 7. FACTS Approved facts: [link]. Never promise: [prices, dates, results not on the list] 8. WHO POSTS Posts: [names/roles] Checks: [name] for [type of post] Something went wrong: delete, tell [name], then fix
Need a full brand document too? Use the brand style guide template and put this page inside it.
Free tool
See how AI describes you before you post.
Many posts now start as an AI draft. Type your company name and website. You see how AI tools describe you, and what to fix first. It is free.
Social media voice: do and do not.
Real voice rules show a line, not an adjective. Here are plain examples for a B2B tech brand.
| Rule | Do | Do not |
|---|---|---|
| Say what happened | We moved 40 servers in one night. Zero downtime. | Exciting news! Huge milestone unlocked! |
| One idea per post | One fact, one picture, one link. | Five updates in one long post. |
| Talk to one person | If your team still emails logo files, this is for you. | Dear valued partners and stakeholders. |
| Only approved facts | Numbers from the approved facts list. | Numbers someone remembers from a call. |
| Plain words | We make your network faster. | We leverage synergies to optimise outcomes. |
The numbers in the "do" column are made-up examples. Use your own approved facts. More voice lines in B2B brand voice examples.
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Same brand, different channels.
The brand stays the same. The job of the post changes.
Proof and people. Results, hiring, talks, short lessons. Each person gets a banner from the same template. See LinkedIn company page branding.
Behind the scenes and visuals. Same colours and fonts, more photos.
X and Threads
Short lines. The voice matters more than the design.
YouTube
Same thumbnail layout every time, so people know it is you.
Events, news and community. Same templates as LinkedIn often work.
All channels
Sizes change often. Check each platform's help page before you lock a template size.
For LinkedIn banners, read LinkedIn banner size for a company team.
Social media guidelines for AI drafts.
Many posts now start in ChatGPT or Claude. Give the AI the same rules as people.
- Paste the voice part into the AI tool before you ask for a post
- Add the approved facts, and tell it to use only those
- Add the words you never use, so the AI avoids them
- Ask for three short versions, then pick and edit one
- A person reads every post before it goes out
Step by step in how to make ChatGPT use your brand voice, or copy ready lines from tone of voice prompts.
Before you post: an 8-point check.
Tick before each post. Your ticks stay on this device.
0 of 8 done
When the whole team posts, the check works best inside the tool. That is the idea behind Brand OS Portal.
Motion Posts
Try one Brand OS Portal tool
From one line to an on-brand video post.
This is a real tool from a real Brand OS Portal, on the MTG brand. Type a line. The brand does the rest.
Straight answers.
What should social media brand guidelines include?
Profiles, logo use on posts, colours and fonts, templates, photo rules, voice, approved facts and who posts and checks.
How long should social media brand guidelines be?
One page plus templates. People read rules on a phone right before they post, so short wins.
What is the difference between brand guidelines and social media guidelines?
Brand guidelines cover the whole brand. Social media guidelines take the parts you need to post and add rules for voice, photos and who posts.
Do employees need social media guidelines?
Yes, if they post about the company. Give them the voice, the approved facts and a banner template, not a long PDF.
How do I keep AI written posts on brand?
Give the AI your voice rules, approved facts and never words, ask for short drafts, and have a person read every post.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
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