Brand voice guidelines your team and AI can follow.
How your company sounds, written as rules with real examples: what you say, what you never say, and how it changes from a LinkedIn post to a sales email. Built so people and ChatGPT or Claude write the same way.
Next free start: Monday, 27 October · proposal in 2-8 hours
250+ brands in 8 yearsGoogle 4.7 (29)Upwork 4.9 (126 reviews)Proposal in 2-8 h
A voice is rules, not adjectives.
"Friendly but professional" helps nobody. Rules with before and after examples do.
- 3-4 voice principles, each with do and do-not lines
- Words you use and words you never use
- Tone by channel: LinkedIn, site, sales email, support
- Before and after rewrites of your real texts
- Approved facts and claims, so nobody invents numbers
- A version for ChatGPT and Claude (skill or custom GPT)
Voices in use.
MTG sells results, so its posts and decks lead with the number and keep the words short.
From how you talk to how you write.
One talk with you, then the rules come from your best real texts.
Listen
A 45-minute talk and your 20 best and worst texts.
Write
Principles, words, tone by channel and examples.
Test
Rewrites of real texts, and AI drafts with the rules loaded.
Hand over
The guide in your Brand OS Portal and as a skill.
Tell me about your brand. Get a plan in a minute.
Three taps, then my plan for you: the package, the days and what you get. If it fits, I write a fixed-price proposal in 2-8 hours. One field at the end, email or WhatsApp. Nothing is binding.
Free first step: AI Mirror shows what ChatGPT says about your company today, and the AI-Ready Check scores your brand in 2 minutes.
A tone section, next to a voice system.
| Adjectives in a PDF | Vizura Studio | |
|---|---|---|
| Format | Three adjectives | Rules with examples |
| By channel | No | LinkedIn, site, sales, support |
| For AI tools | No | Skill and custom GPT |
| Facts and claims | Not covered | Approved list |
Not right? Full refund.
You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.
- Full refund if the first direction isn’t right
- Every file and key is yours from day one
- Fixed price, nothing added unless you ask
Written into every proposal.
Straight answers.
What is the difference between voice and tone?
Voice is who you are and stays the same; tone is how you adjust it to the channel and the moment. The guide covers both.
Can ChatGPT write in our brand voice?
Yes, when it has the rules and examples, not just adjectives. That is what the skill and custom GPT version are for.
How long does it take?
It is part of Brand System and Full Launch. On its own, the days are written in your proposal.
Want every text to sound like the same company? Tell me in a minute.
Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.


