HrvatskiPart 1
Logo
A square version that reads in a small circle and square. Often the symbol, not the full wordmark.
LinkedIn company page branding: the full kit.
Logo, cover, words, post templates and team banners. One kit, so the whole page and every profile look like one brand.
A LinkedIn company page branding kit holds everything the page and the team need: the logo, the cover image, the tagline and About text, post templates, team banners and email signatures.
LinkedIn lists the logo at 400 x 400 px and the cover at 1512 x 256 px, PNG or JPEG up to 3 MB. Below is the full kit, ready-to-copy text templates and a checklist.
By Vedran Obradović · Updated 4 November 2026
What goes in a LinkedIn branding kit.
Seven parts. Most companies only do the first two.
Part 2
Cover image
Calm, on brand, with the key line safe from the logo overlap on phones.
Part 3
Tagline and About
What you do, for whom, and proof. The same words as your site.
Part 4
Post templates
Three to five layouts: news, quote, tip, event, hiring.
Part 5
Team banners
One banner style for every person, so profiles match the page.
Part 6
Email signatures
Same logo, same colours, a link to the page.
Part 7
Short rules
Who posts, how you sound, what you never say, which images to use.
LinkedIn company page image sizes.
Checked on 4 November 2026 on LinkedIn's own Help page.
| Image | Recommended | Minimum | Files |
|---|---|---|---|
| Company logo | 400 x 400 px | 268 x 268 px | PNG or JPEG, up to 3 MB |
| Cover image | 1512 x 256 px | 1512 x 256 px | PNG or JPEG, up to 3 MB |
Checked on 4 November 2026 on linkedin.com/help. For personal profile and team banners, see the banner size guide linked below.
Team banners use a different size. All the banner sizes are in LinkedIn banner size for company and team. Need the right logo file? See logo files: what you need.
Free tool
Is the brand behind the page strong?
A nice cover cannot fix an unclear brand. Answer a few short questions and get your score and the first thing to fix.
Copy these text templates for the page.
The words are part of the brand. Use the same lines as your website.
LinkedIn company page text templates
Tagline: [What you do] for [who]. [One proof or result]. About (first lines matter most): [Company] helps [who] [do what] so they can [result]. We [how you are different, in one sentence]. [Proof: customers, reviews or a result you can show, with a source]. Based in [city, country], working with [markets]. [One line on what to do next: visit the site, book a call, see open jobs]. Post caption shape: Line 1: the point, in under 12 words. Lines 2-4: one example or number. Last line: one question or one link.
Keep the voice the same in every post. See brand voice guidelines and tone of voice prompts if you draft with AI.
Brand OS Portal
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Make the team look like one brand.
People follow people. Their profiles are part of your page.
- One banner style for everyone, with their name or role
- One line in every headline that names the company the same way
- The same email signature for everyone
- Two or three post templates people may use for their own posts
- A short list of approved facts people may quote
- One place to get it all, not a long email thread
Signatures are covered in company email signature. The one place is a brand portal.
LinkedIn company page branding checklist.
Tick what your page already has. Your ticks stay on this device.
0 of 10 done
LinkedIn Banners
Try one Brand OS Portal tool
A banner for every person on the team.
This is a real tool from a real Brand OS Portal, on the MTG brand. Type a name. You get a banner in the brand.
Straight answers.
What size is the LinkedIn company logo?
LinkedIn recommends 400 x 400 px, with a minimum of 268 x 268 px, as PNG or JPEG up to 3 MB. Checked on 4 November 2026.
What size is the LinkedIn company cover image?
LinkedIn lists 1512 x 256 px as both the minimum and the recommended size, PNG or JPEG up to 3 MB. Checked on 4 November 2026.
What should a LinkedIn company page tagline say?
What you do, for whom, and one proof. Use the same words as your website so people and AI tools read one story.
How do I make employee LinkedIn profiles on brand?
Give everyone one banner style, one way to name the company in their headline, the same email signature and a few post templates.
Should the LinkedIn logo be the full logo or the symbol?
Whatever reads best in a small circle and square. For long names that is often the symbol or a short version.
Can my team make on-brand LinkedIn posts without a designer?
Yes, with good templates. At Deepsea Networks the CEO writes and designs an on-brand LinkedIn post in about 3 minutes in the Brand OS Portal.
Do not take my word for it.
"He is a brand magician; he understood the challenge quickly and delivered a brand identity, complete with motion graphics, messaging, etc."
Leah MarsdenCMO, MTG
"It was never really about creating one logo. It was about building something strong enough to grow with the company."
Pierre-Marc NoëlFounder & CEO, Deepsea Networks
"The brand looks premium and actually fits an AI / tech company, and the guidelines are so clear our team just uses them without asking questions."
Jeremy MurrayFounder, KORDIN and Stack8s
How strong is your brand? Check it free.
Get your brand score and the first thing to fix.
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