HrvatskiPost 1
The claim
State the idea in one bold sentence.
Brand OS Portal
How to turn one idea into ten social posts.
One idea has many sides. Here are ten angles, an example, and a way to keep every post looking like your brand.
Free: your brand in 3 real designs, in 48 hours.
To turn one idea into ten social posts, change the angle, not the idea. Use a quote, a number, a how-to, a mistake, a story, a question, a checklist, a before and after, a team face and a short video.
Write the idea in one sentence. Then make each post in the same colours, fonts and layout so the set looks like one campaign.
By Vedran Obradović · Updated 7 November 2026
Ten angles for one idea.
Take one idea. Run it through these ten lenses.
Post 2
The number
One fact or figure that proves it. Use numbers you can back up.
Post 3
The how-to
Three steps to do it.
Post 4
The mistake
What people get wrong and the fix.
Post 5
The story
A short real example from your work.
Post 6
The question
Ask the audience what they think.
Post 7
The checklist
Five ticks they can save.
Post 8
Before and after
Show the change in a simple pair.
Post 9
The face
A team member says it in their words.
Post 10
The short video
The claim, moving, in 6 seconds.
A worked example.
Idea: "Brand guidelines nobody follows are a waste of time."
| Post | Words on the image |
|---|---|
| Claim | Guidelines nobody opens do not protect your brand. |
| How-to | 3 steps to make your rules easy to use. |
| Mistake | The 50-page PDF no one reads. |
| Checklist | 5 signs your team ignores your brand rules. |
| Question | When did you last open your brand guidelines? |
| Short video | Put the rules inside the tool, not next to it. |
Made-up copy to show the format.
This idea connects to brand guidelines vs Brand OS and brand compliance.
Free tool
Is your brand strong enough to repeat?
Ten posts show your brand ten times. Answer a few short questions and see your score. It is free.
How to keep ten posts on brand.
Non-designers go off brand even with templates. Here is why, and the fix.
A template in a file can be changed by anyone. The font gets swapped, the logo gets moved, the colours drift. After ten posts, the set looks like ten different companies.
The fix is to lock the parts that must not change: logo, colours, fonts and grid. Leave the words and photo open. Read how to create brand templates your team will use.
Moving posts are the same. If your team makes reusable motion posts, keep the animation style fixed and let people change just the words. Motion Posts in Brand OS Portal work this way: type one line, get a video.
Brand OS Portal
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Copy this two-week posting plan.
Ten posts do not need ten days. Spread them out.
Ten posts in two weeks
IDEA (one sentence): [write it here] Week 1 Mon - Post 1: the claim Wed - Post 2: the number Fri - Post 3: the how-to Sun - (rest) Week 2 Mon - Post 4: the mistake Tue - Post 5: the story Wed - Post 6: the question Thu - Post 7: the checklist Fri - Post 8: before and after Mon - Post 9: the face Wed - Post 10: the short video Before each post: logo, colours, fonts, voice and one clear action are checked.
For post layouts, see LinkedIn post templates for B2B.
Let your team make them.
A founder or marketing lead should not spend Sunday night making graphics.
At Deepsea Networks the CEO writes and designs an on-brand LinkedIn post in about 3 minutes. At MTG the team makes its own posts. That is the point of a Portal: the brand is built in, so the work is quick.
A designer is still right for strategy and a new identity. Brand OS Portal is for the daily work after. You stop paying a designer for every post, deck, banner and signature.
MTG
Brand OS Pro Portal. The team makes its own posts. No waiting.
Deepsea Networks
Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
0 of 8 done
Social Studio
Try one Brand OS Portal tool
Make the ten posts fast.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a design, change the words, and switch sizes.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
How do I get more posts out of one idea?
Change the angle, not the idea. Try a claim, a number, a how-to, a mistake, a story, a question, a checklist, a before and after, a face and a short video.
How many posts can I make from one blog article?
Ten is realistic. Pull a quote, a number, a step list, a mistake, a story and a question from the article.
How often should I post on LinkedIn?
Pick a rhythm you can keep, like three posts a week for two weeks, and stay with it.
How do I keep all the posts on brand?
Lock logo, colours, fonts and grid in templates, and let people change just words and photos. See how to keep campaign visuals consistent.
Can I make these posts without a designer?
Yes, if the brand is built into the tools. Social Studio and Motion Posts in Brand OS Portal do this.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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