Brand identity - A to Z

For CEOs, founders and marketing leads at B2B tech companies

Brand identity for B2B tech, A to Z.

Positioning, logo, colour, type, imagery and the rules that hold it together, built so your team and its AI tools keep it consistent. 10-21 days, fixed price, full refund if the first direction is not right.

Next free start: Monday, 27 October · proposal in 2-8 hours

250+ brands in 8 yearsGoogle 4.7 (29)Upwork 4.9 (126 reviews)Proposal in 2-8 h

01 What you get

One system, everywhere you show up.

From the app icon to the sales deck and the trade-show wall, every piece looks like the same company, and the next one is easy to make.

  • Positioning and the core message
  • Logo and lockups, drawn by hand
  • Colour, type, imagery and iconography
  • Brand guidelines as a live site and a PDF
  • Social templates, a deck and email signatures
  • Brand OS Portal and an AI Kit, so AI drafts stay on-brand
  • Every file, key and account in your name
02 Proof

Identities in use.

MTG went from the first message to a full brand system in 14 days. Its team now makes its own on-brand posts.

03 How it runs

Strategy first, then the look.

You approve the strategy and the first direction before anything else is built.

Days 1-3

Strategy

What you stand for, who it is for and how you say it, on one page.

Days 4-10

Identity

The mark, colour, type and imagery, drawn by hand.

Days 11-16

System

Guidelines, templates and decks built from the real identity.

Days 17-21

Handover

Brand OS Portal, AI Kit and every file in your name.

The full process, step by step →

04 Your plan

Tell me where the brand is. Get a plan in a minute.

Three taps, then my plan for you: the package, the days and what you get. If it fits, I write a fixed-price proposal in 2-8 hours. One field at the end, email or WhatsApp. Nothing is binding.

Not sure what your brand needs? The free Brand Check takes 3 minutes and tells you what to fix first.

Your plan in 3 tapsVedran - online, I reply within 10 minutes
05 The difference

A PDF brand book, next to a brand system.

Logo onlyTypical agencyVizura Studio
What you getA markA mark and a PDFA system, a live portal and a PDF
Your team after handoverGuessesAsks the agencyMakes on-brand posts and decks itself
AI toolsNot coveredNot coveredAI Kit and rules for facts and promises
TimelineDays2-4 months10-21 days
PriceLowAn estimate, then change requestsFixed, written in the proposal
The Silver Promise

Not right? Full refund.

You see the strategy and the first design direction before anything else gets built. If it doesn’t feel like your company, tell me within 24-48 hours and you get back everything you paid.

  • Full refund if the first direction isn’t right
  • Every file and key is yours from day one
  • Fixed price, nothing added unless you ask

Written into every proposal.

Questions

Straight answers.

Brand guidelines that work with AI →

What is included in a brand identity?

Positioning, the logo and lockups, colour, type, imagery, icons, guidelines, templates and a deck. With Brand System also the Brand OS Portal and AI Kit.

How long does a brand identity take?

10-14 days with Brand Start, 14-21 days with Brand System, 21 days with the website included (Full Launch).

Do I need a rebrand or a refresh?

If people already recognise you and the problem is consistency, a refresh is often enough. If the company has changed what it sells or to whom, it is a rebrand. I tell you which on the first call.

What is the Brand OS Portal?

Your brand as an interactive portal your team uses with AI to make on-brand posts, decks and copy. How it works.

How much does it cost?

A fixed price in your proposal, within 2-8 hours. It depends on the package and what your team needs, so I do not publish amounts.

Your project

Want a brand your team can actually use? Tell me in a minute.

Proposal in 2-8 hours. Or 15 minutes on a call, and if it's not a fit, I'll tell you.