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A logo reveal for social videos: keep it short and keep it the same.

A logo reveal is a one or two second ending that shows your logo the same way in every video.

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A logo reveal is a short moment in a video where your logo appears. For social videos, keep it to one or two seconds. Put it at the end, on a clean background, with enough space around it.

Use the same reveal every time. That is what makes it work. People start to know your videos by the ending. A long, fancy reveal loses viewers before the message lands.

By Vedran Obradović · Updated 7 November 2026

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Five rules for a logo reveal on social.

Social is fast. These rules keep the reveal from getting in the way.

Rule 1

One to two seconds

Long reveals are for film titles. On social, the message comes before the logo.

Rule 2

At the end

Open with the news. End with the name. Not the other way round.

Rule 5

The same every time

One motion, one speed, one end frame. Save it as your standard.

Rule 5 is the one teams break. Each person makes their own, and soon there are six endings. A locked design stops that.

A one-minute brief for your logo reveal.

Send this to a designer, or use it to pick the setting in a tool.

Logo reveal brief
LOGO REVEAL BRIEF - [Company]

Length: [1 to 2 seconds] at the end of every social video
Version of the logo: [horizontal / stacked / icon] on [dark / light]
Background: [brand colour name + hex] or [calm photo, approved]
Motion: [fade in / slide in / draw on], one speed, no bounce
End frame: logo centred, [x] times its own height of space around it
Sound: none needed (many people watch muted)
Sizes: feed, square, story - logo stays inside the safe area
Do not: spin, shake, glow, or add effects that are not in the brand rules

Which logo version should end the video? See logo variations every company needs.

Free tool

Give your logo room.

A reveal looks bad if the logo is crowded. Add your logo, pick a rule and download a guide. The file stays on your device.

Open the full tool: Logo clear space generator

Six mistakes that make a reveal look cheap.

  • Too long. The viewer is gone before the message.
  • Too much effect. Spin, glow and shake say "template", not "brand".
  • Wrong logo version. A dark logo on a dark video, or a wide logo squeezed into a story.
  • No space. The logo touches the edge or the text.
  • A different one each time. Six teams, six endings.
  • Logo up front, message after. Say it, then sign it. See the 10 second announcement for the order.

Want to see how a logo can move on a website, too? Read logo animation for website.

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How to add a reveal when you do not have a motion designer.

You do not need After Effects to end a video the same way every time.

Ask for a motion design that has the logo ending built in. Then each video is a matter of typing the line. The logo, the colours and the end frame come with the design.

In a Brand OS Portal, Motion Posts works like this. You pick a design I made for your brand. You type a line. You choose how the words appear: rise, word by word or typed. You download the video for feed, square or story.

Nobody has to open a video editor. Nobody changes the ending by mistake.

Motion Posts: the design is locked, just the words change.

This is the same idea as brand templates for teams, applied to video. Other news formats are in video templates for company news, and still posts can move too: add motion to static posts.

Check your reveal.

Tick before you save it as your standard.

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Straight answers.

How long should a logo reveal be on social media?

One to two seconds, at the end of the video. The message should come before the logo.

Should the logo come at the start or the end?

At the end for most videos. Start with the news, then sign it with the logo.

What is the difference between a logo reveal and a logo sting?

They are close. A sting is a very short logo clip you add to videos. A reveal can be a little longer. For social, short wins either way.

Do I need sound for a logo reveal?

No. Many people watch muted, so the reveal should work without sound.

How do I keep the reveal the same in every video?

Save one setting and lock it. In a Brand OS Portal the design is locked, so just the words change.

Which logo version should I use?

The one that has the strongest contrast on the background. Light logo on dark, dark logo on light. See the logo variations page for the full set.

Read next.

Logo animation for your website: where it helps and how to do it.

Logo usage guidelines: do's and don'ts, with examples.

Logo file formats: which files you need and when to use each

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