Speed
Same day
The news is fresh when it goes out. No queue for a designer.
Company news videos are easy when you reuse six formats and change just the words.
Free: your brand in 3 real designs, in 48 hours.
Six video templates cover most company news: a new hire, a product update, a new customer, an event, an award, and a milestone. Each one has the same shape: one line of news, one fact, then your logo.
Set the look once, with your fonts, colours and logo place. After that, every news video is a few typed words. Below are the six scripts to copy.
News happens every week. A new design each time does not scale.
Speed
The news is fresh when it goes out. No queue for a designer.
Memory
Viewers know your videos after the second or third one.
Control
Colours, fonts and logo cannot drift, whoever makes the video.
Teams that do this write down the look before anything else. If you have not, start with brand templates for teams and brand consistency for remote teams.
Fill in the brackets. Keep every line short.
1. NEW HIRE Line 1: Welcome, [Name] Line 2: [Role] at [Company] Line 3: [One thing this person will do for customers] End: [Logo] 2. PRODUCT UPDATE Line 1: New: [feature name] Line 2: [The one problem it solves] Line 3: [Who it is for, or where to find it] End: [Logo] + [link]
3. NEW CUSTOMER (with their OK) Line 1: Welcome, [Customer] Line 2: [What you will do together] Line 3: [Optional: one approved quote or fact] End: [Logo] 4. EVENT Line 1: See us at [Event] Line 2: [Date] - [City or "online"] Line 3: [Who will be there, or how to book a 15 minute chat] End: [Logo]
5. AWARD OR REVIEW Line 1: [Award or rating] for [thing] Line 2: [Who gave it] Line 3: Thank you, [customers or team] End: [Logo] 6. MILESTONE Line 1: [Number or date] and still going Line 2: [What it took, in one line] Line 3: [What comes next] End: [Logo] RULE FOR ALL SIX: every number, name and claim must be on the approved facts list.
Free tool
A video series repeats your brand many times. Answer a few short questions. You get your brand score and the next thing to fix. It is free.
Do these five things one time. Then every video uses them.
Step 1
Rise, word by word or typed. One for all company news.
Step 2
A brand colour, or a calm approved photo.
Step 3
End of the video, right version, with clear space. See logo usage guidelines.
Step 4
Feed, square and story. Same design in all three.
Step 5
One line in your brand rules: "News videos use this design."
If you want ready answers on voice, use brand voice guidelines. Keep news plain, kind and short.
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A real question from founders: how do teams keep motion graphics reusable, not one-off?
Files in a shared folder go stale. Someone saves a copy, edits the copy, and now there are five versions.
A better answer is a tool where the design lives and the words are typed in. In a Brand OS Portal, Motion Posts holds the designs I made for the brand. Your team picks one, types a line, chooses how the words appear and downloads the video.
A designer is still the right choice for the look itself and for big films. The portal handles the weekly news after that.
Tick before you post. Your ticks stay on this device.
0 of 8 done
Short on time? Start with the 10 second announcement, then add a logo reveal as the ending.
Try one Brand OS Portal tool
This is a real tool from a real Brand OS Portal, on the MTG brand. Type a line, pick how the words appear, and watch the video play.
Watch
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

They are ready layouts for repeat news: a hire, a product update, a customer, an event, an award or a milestone. You change the words, the look stays.
Short. About 10 to 15 seconds is plenty for one piece of news.
Use a locked brand design and type your lines. In a Brand OS Portal, Motion Posts does this and gives you a video to download.
Yes. Get their OK in writing before you post their name, logo or quote.
Six cover most news. Add a seventh when you repeat a format every month.
Death List Five. Five headaches, one portal. Sound on.
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