Notes from the desk.
Guides and short pieces on brands, AI search and the work. Plus where I have been featured.
AI-ready brand guidelines: what they are and what goes in them
AI-ready brand guidelines are written so ChatGPT and Claude can follow them. Six parts, one example each, and a real test where hard-rule failures went from 8 of 16 answers to none.
21 October 2026Brand systems - 7 minHow to turn your brand guidelines into a Claude skill
How to turn your brand guidelines into a Claude skill: what goes in it, how to write the description, how to upload it, and 5 test prompts including two traps.
21 October 2026Branding - 5 minHow to make a logo for your business yourself, and when you shouldn't
A 7-step way to make a workable logo yourself, the 5 tests it has to pass, and the three moments when a DIY logo stops being a good idea.
21 October 2026AI and brand voice - 7 minHow to make ChatGPT and Claude write in your brand voice: the full setup
Adjectives do not teach AI your voice. Rules, examples, facts and a never-say list do. How to set it up, and where to put it in ChatGPT, Claude and Copilot.
21 October 2026AI accuracy - 6 minWhy does ChatGPT say wrong things about my company? How I fix it
ChatGPT gets facts wrong about companies when sources are thin or disagree. A 10-question test, what the 2026 Seer data really shows, and how to fix it at the source.
21 October 2026AI accuracy - 9 minI blind-tested AI on a client's brand: half the answers broke a hard rule, then none did
A blind test on Deepsea Networks: without a brand system, 8 of 16 AI answers broke a hard rule. With one, 0 of 26. Real answers, the method, the limits, and a test you can repeat.
21 October 2026
Why 21 days is enough for a brand and a website
How I build a full brand and website in 21 days without cutting corners: what happens each week, what makes it fast, and when 21 days is the wrong plan.
19 October 2026
PDF brand guidelines vs a Brand OS Portal
Why PDF brand guidelines stop working once your team creates with AI, and what a Brand OS Portal does differently. An honest comparison, with when each one fits.
19 October 2026
What is an AI-ready brand system?
An AI-ready brand system is your brand written down so people and AI tools use it the same way: a portal for the team, an AI kit for ChatGPT and Claude, and rules for facts.
14 October 2026AI brand guidelines: what to put in them
A practical checklist for brand guidelines your AI tools actually follow: facts register, voice rules, banned claims, prompt kits, examples and a voice check.
14 October 2026
How B2B brands get recommended by ChatGPT, Claude and Perplexity
AI assistants now write the vendor shortlist. A practical guide to generative engine optimization (GEO) for B2B tech brands: access, clarity, entities and.
24 September 2026
Why every AI startup looks the same - and how to design your way out
Purple gradients, glowing orbs and sparkle icons. Why AI brands converge on the same visual cliches, what it costs them, and a practical way to build a.
17 September 2026
3D websites for B2B: when interactive WebGL earns its keep
When does a 3D, interactive website make sense for a B2B tech company? A practical framework: abstract products, flagship moments and performance rules for.
3 September 2026In the news.
Interviews, features and guest articles. Writing about Vizura? vedran@vizurastudio.hr
Vedran Obradović, founder of Vizura Studio, on Brand OS
Marketing Report
Building trust in the age of AI: a conversation with Vedran Obradović
The Fintech Mirror
Kad brand book više nije dovoljan
Marketing and Living
When every application looks perfect, how do you find the real talent?
Onrec
Your product grew up. The brand did not.
vibecoding.app
Markenregeln gehören in den Arbeitsschritt, nicht ins Archiv
Marketingbibel.de
Vizura Studio founder identifies key startup brand milestones
N24 Türkiye
AI products are diverging, their brands are converging
BRIXN
Growth without employees: how Vizura Studio redefines B2B tech branding
StartupValley
When growth doesn't mean getting bigger: Vedran Obradović on building a global branding studio from Zagreb
Rysentra
Interview with Vedran Obradović, founder of Vizura Studio
Business Catalog Europe
Rast ne mora značiti veći tim
Ženial
The startup milestone nobody puts on the dashboard
Startup Mafia
AI products are diverging. Their brands are converging.
Business Talks
The invisible technology behind a modern yacht
MED Yachting Magazine
