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Brand OS Portal

Brand checklist for a new marketing director: your day-one audit.

In a new role, you need to know in days what the brand really is. Here is the audit.

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Free: your brand in 3 real designs, in 48 hours.

On day one, ask for the brand files, the rules and the list of who makes what. In week one, lay 20 recent pieces side by side. By day 30, fix the three biggest gaps and give the team one home for the brand.

The goal is a short list: what is strong, what is broken and what to fix in what order.

By Vedran Obradović · Updated 7 November 2026

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Day one: ask for these 8 things.

Send this list to your team or your designer in the morning.

  • Logo files in every version. See logo files you need
  • Brand guidelines, in any form, even a slide deck
  • Colour codes and fonts, with the font licences
  • Templates for posts, decks, documents and signatures
  • Approved facts: numbers, claims, customer names you may use
  • The voice: tone rules or a sample of copy people like
  • Who makes what: a short list of people and the tools they use
  • Access to the website, social accounts and ad accounts

What is missing tells you as much as what is there. Missing facts and voice rules are the most common gaps, and the ones AI tools hurt most. Read what are brand assets.

Week one: look, do not fix yet.

Collect now. Judge later.

Step 1

Collect 20 pieces

Posts, slides, emails, pages, ads from the last 3 months. From every channel and person.

Step 2

Lay them side by side

On one screen or one wall. Blink once. Do they feel like one company?

Step 4

Ask the team

What do you struggle to find? What do you wait for? What do you make yourself?

Step 6

Write the one-pager

What is strong, what is broken, what is next. Use the template below.

Image Grader in a Brand OS Portal, grading a photo against the brand
A photo graded against the brand: one of the checks in a day-one audit.

Free tool

Get a quick read on the brand you inherited.

Answer a few short questions. You get a brand score and the top thing to fix. It takes a few minutes and is free.

Open the full tool: Brand Check

Copy this audit notes template.

One page you can send to your boss or your CEO.

Brand audit - 30 days
Brand audit - [company] - [your name] - [date]

WHAT IS STRONG (3 lines)
- [e.g. logo and colour are clear]

WHAT IS BROKEN (5 lines, ranked)
1. [e.g. three versions of the logo are in use]
2. [e.g. no list of approved facts]
3. [e.g. every channel has a different voice]
4. [e.g. slides start from old decks]
5. [e.g. AI tools used with no rules]

WHAT SLOWS THE TEAM
- Requests waiting on design: [number per week]
- What people wait for most: [e.g. headline edits, banners]

PLAN
Week 2-3: [fix 1]
Week 4:   [fix 2]
Day 30:   [one home live, owner named]

NEEDS A DESIGNER: [list]
CAN BE DONE IN HOUSE: [list]

The last two lines matter. A designer is right for strategy and a new identity. Most of the rest can move to the team. See how much design your team can do itself.

Brand OS Portal

Get 3 templates in your brand. Free.

Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.

By day 30: fix the top three.

Do not try to fix everything. Pick the three that cost the team the most.

If you find...Fix by day 30More help
Many logo versionsDelete old ones, keep one folderhow to share logo files
No facts or voiceWrite 10 facts and 5 voice rulesbrand voice guidelines
Slides from old decksMake one deck templatecompany PowerPoint template
Designer always busyMove repeat jobs to ready designsreduce design requests
Guidelines nobody usesCut to one page and one homeone-page brand guidelines
New hires lostOne onboarding pagebrand onboarding
MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

Give the brand one home.

The audit usually ends with the same finding: the brand is scattered.

Files in email, rules in a PDF, templates on a laptop. That is why people use the wrong thing.

A Brand OS Portal is one login for the whole team. The files, the rules and the makers are all there: Social Studio for posts, LinkedIn Banners for every person, Signature Builder for email, and Pitch Deck Builder, where you tell it your story and get the slides in your brand.

A designer is still right for strategy and a new identity. The portal is for the daily work after that. See Brand OS Portal, or the playbook in brand consistency for marketing directors.

Your day-one brand checklist.

Tick what is done. Your ticks stay on this device.

0 of 10 done

Need a hand with the result? A 15-minute call is enough to talk it through: cal.com/vizurastudio/15min.

Social Studio

Try one Brand OS Portal tool

What a ready team toolkit looks like.

This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a design, change the words, download.

Watch

Watch me show every tool.

I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

Hear me explain

Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

See yours for free

Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

Try more Brand OS Portal tools

Straight answers.

What should a new marketing director check in the brand?

Logo files, guidelines, colours and fonts, templates, approved facts, voice and who makes what. Then compare 20 recent pieces side by side.

How long does a brand audit take?

A quick one takes about a week: a day to collect, a day to compare, a few days to talk to the team. A deep one takes longer.

What are the most common brand problems in a new role?

Many logo versions, no approved facts, no voice rules, slides built from old decks and no single home for the brand.

Do I need a designer for a brand audit?

You can do the quick pass yourself with the checklist. A designer helps with strategy and a new identity.

How do I fix brand inconsistency fast?

Pick the three biggest gaps, give the brand one home, lock the templates, and check a few pieces a week.

Read next.

Brand audit checklist for B2B tech companies.

Brand onboarding for new hires: a simple day-one plan.

What are brand assets? The full list, with examples.

One more thing.

Death List Five. Five headaches, one portal. Sound on.

Film B. Made for your phone.

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