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Brand OS Portal
How to share logo files with your team and partners.
Share one link, not attachments. Put every logo version in it: colour, white and black, in SVG, PNG and PDF, with names that say what each file is for.
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Add one short rule next to the files: how much clear space the logo needs. Then nobody sends the old logo from 2021 again.
By Vedran Obradović · Updated 4 November 2026
Which logo files to share.
Three versions, three formats. That covers almost every job.
| SVG | PNG | ||
|---|---|---|---|
| Best for | Web, apps, design tools | Slides, docs, social | Print and signs |
| Colour logo | Yes | Yes, transparent | Yes |
| White logo | Yes | Yes, transparent | Yes |
| Black logo | Yes | Yes, transparent | Yes |
| Who asks for it | Developers, designers | Marketing, sales | Printers, event teams |
Add a square icon or symbol for profile pictures and the browser tab. More detail in logo file formats: which files you need.
Name every file so nobody has to guess.
A good name says the brand, the version, the colour and the format.
File names you can copy
acme-logo-primary-colour.svg acme-logo-primary-colour.png acme-logo-primary-white.svg acme-logo-primary-black.svg acme-logo-horizontal-colour.svg acme-symbol-colour-512.png acme-symbol-white-512.png acme-logo-primary-colour-print.pdf acme-logo-clear-space-guide.png
- No "final", "new" or "v2" in names
- Lowercase, words joined with hyphens
- Colour before format
- Delete old versions from the shared place
Free tool
Make your logo clear space guide.
Add your logo, pick a rule and download the guide. Your file stays on your device. Put the guide next to your logo files.
Five ways to share logos, from worst to best.
Weak
A zip file
Same problem, just bigger. Nobody knows which zip is current.
Fine
A shared folder
One place, but no rules and no help choosing the right file.
Good
A press or brand page
A public page with logos and a short rule list for partners.
Best
A brand portal
One link with files, rules and tools that pick the right file for each job.
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What to send partners and agencies.
Partners need less than your team, but they need it to be right.
- Colour and white logo, SVG and PNG
- The clear space rule and the smallest size
- Two or three do and don't examples
- Your brand colours with HEX codes
- One line on how to write your company name
- Who to ask when something is missing
Your logo sharing checklist.
Tick what is true today. Your ticks stay on this device.
0 of 8 done
Logo Studio
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The right logo, without asking anyone.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick where the logo goes. The portal hands you the right file and size.
Straight answers.
What is the best way to share a logo with a team?
One link to one place that always holds the latest files, with short rules next to them. A brand portal does this best.
Should I send logos as PNG or SVG?
Both. SVG for web and design tools, PNG with a transparent background for slides and documents.
How do I stop people from using the old logo?
Delete old files from every shared place, name the new files clearly and share one link that never changes.
What is logo clear space?
The empty space around the logo that nothing may enter. Use the free clear space generator to make the rule.
Do partners need the full brand guidelines?
Usually not. A short partner kit with logos, colours, the clear space rule and a few examples is enough.
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