HrvatskiWide
Quote or news
Big headline on the left, logo in one corner, one photo or one colour block.
Brand OS Portal
Social media image sizes for company posts: a cheat sheet.
Make three sizes and you cover most company posts: a wide image, a square and a tall story.
Free: your brand in 3 real designs, in 48 hours.
Most company posts need three shapes: a wide image for link-style posts, a square for the feed, and a tall 9:16 image for stories and short video. Common starting sizes are 1200 x 627 wide, 1080 x 1080 square and 1080 x 1920 tall.
Platforms change their advice, so check each help page before you lock a template. The bigger job is keeping all three shapes on brand, which is easier with one design that fits every size.
By Vedran Obradović · Updated 7 November 2026
The cheat sheet: common sizes in pixels.
These are common starting sizes, not rules from me. Platforms change them, so check each help page before you lock a template.
| Shape | Common size | Use it for | Template idea |
|---|---|---|---|
| Wide (1.91:1) | 1200 x 627 | LinkedIn image posts and link cards | News post, quote post |
| Square (1:1) | 1080 x 1080 | Feed posts on most networks | Stat post, testimonial |
| Portrait (4:5) | 1080 x 1350 | Feed posts and carousel slides | Carousel slide, how-to |
| Tall (9:16) | 1080 x 1920 | Stories, reels, short video | Event reminder, short clip |
| Wide (16:9) | 1920 x 1080 | Video and slides | Webinar title, talk clip |
| Banner (4:1) | 1584 x 396 | LinkedIn personal banner | One banner per person |
The banner size is the size LinkedIn asks for on a personal profile. Company page banners differ, see LinkedIn banner size for a company team. For link cards, share images are a different job, covered in the website pre-launch checklist.
Leave room: safe zones and cropping.
The size is half of it. Apps cover parts of the picture.
- Keep words away from the edges. Leave a margin on all four sides.
- Stories and reels: keep text out of the top and bottom strips, where app buttons and names sit.
- Feed squares get cropped in grids. Put the key words in the middle.
- Keep the logo small and in one corner. See logo usage guidelines for the minimum size.
- Test on a phone before you lock any template.
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One template per size: what to build.
Do not try ten sizes. Build the three you use each week.
Square
Stat or testimonial
One big number or one short quote. Name and role under it.
Tall
Event or short video
Headline in the middle third, date and link near the bottom but above the app strip.
Need ideas for what to put in them? Read customer testimonial posts, webinar graphics and carousel slides.
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Why sizes go wrong in a team.
Someone resizes a post by hand. The logo stretches. The text gets cut.
When a team shares one file, every size becomes a small design job. Each person fixes it a little differently. After a month, no two posts match.
The fix is one design that adapts to every size, and a rule: nobody resizes by hand. In a Brand OS Portal, you pick feed, square or story, and the layout adjusts. No stretching. No request to a designer.
Size check before you post.
Tick before you export. Your ticks stay on this device.
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For the rules that sit behind your templates, see social media brand guidelines.
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Straight answers.
What size should company social media images be?
Start with three: wide about 1200 x 627, square 1080 x 1080 and tall 1080 x 1920. Check each platform's help page, because sizes change.
Do I need a different image for every network?
Not for every network. Most use the same three shapes. Make one design that adapts to wide, square and tall.
What is the safest size for a feed post?
A square or a 4:5 portrait is safe on most feeds. Keep important words in the middle.
How do I stop my team from resizing images badly?
Give them a design that already adapts to each size, so nobody stretches or crops by hand.
What size is a LinkedIn personal banner?
LinkedIn asks for 1584 x 396 on a personal profile. Keep the photo spot in mind when you place words.
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