HrvatskiWebsite pre-launch checklist for B2B tech brands.
Forty checks in six groups. Tick them before you press publish, so launch day is calm.
Before a website launch, check six things: the brand looks right everywhere, the words are clear and true, search and AI can read the site, forms and links work, it is fast on a phone, and you know what to do on day one.
Below is the full checklist you can tick online, a launch day plan and the files people forget most often, like the favicon and the share image.
By Vedran Obradović · Updated 5 November 2026
Group 1: the brand looks right.
Small brand slips make a new site look unfinished.
0 of 7 done
Need the favicon? See how to make a favicon from your logo. For photos, see brand photography guidelines.
Group 2: the words are clear and true.
Read the site as a stranger. Out loud if you can.
0 of 7 done
The first line comes from your positioning statement. See what clear home pages look like in SaaS website examples.
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Group 3: search and AI can read it.
A new site that Google and AI cannot read is a quiet launch.
0 of 8 done
Meta recommends 1200 x 630 pixels for link share images, checked on 5 November 2026. More on AI: what is llms.txt and the AI-ready brand checklist.
Group 4 and 5: it works and it is fast.
Test on a real phone, on mobile data, not only on your laptop.
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Free tool
Can AI read your brand before launch?
A new site is the best time to fix how AI sees you. Answer a few questions and see how AI-ready your brand is.
Group 6: launch day and the day after.
Plan the day so nobody fixes things in panic.
| When | What |
|---|---|
| Morning | Publish, then open the live site on a phone and a laptop |
| Morning | Send one test form and check it arrives |
| Midday | Post on LinkedIn, update the company page and email signatures |
| Day 2 | Check Search Console for errors and the sitemap status |
| Week 1 | Read analytics, fix the pages people leave fastest |
| Month 1 | Ask ChatGPT and Claude what your company does and compare |
The new [Company] website is live: [URL] Please today: 1. Update your email signature with the new link 2. Share the launch post on LinkedIn: [post link] 3. Click around on your phone and send me anything that looks wrong Thank you! [name]
Need a new company email signature for launch day? The LinkedIn company page kit has the rest.
Launching a brand and a site together?
Then both must be ready on the same day.
Deepsea Networks
Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
MTG
Brand OS Pro Portal. The team makes its own posts. No waiting.
I do brand and website together in 21 days. See brand and website in 21 days and my web design service, or book a 15-minute call.
Try one Brand OS Portal tool
The right logo file for the web, every time.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick the job, the portal hands you the right file and size.
Straight answers.
What should I check before launching a website?
Brand, words, search and AI, forms, speed, and a plan for launch day. The checklist on this page has 40 checks in six groups.
How do I make sure Google finds my new website?
Do not block it in robots.txt, send a sitemap in Google Search Console and redirect every old URL to its new page.
What size should the share image be?
1200 x 630 pixels works well on most networks. Meta recommends that size for link previews.
What do people forget before a website launch?
The favicon, the share image, redirects from old pages, testing forms and the 404 page.
Should I launch on a Friday?
Better not. Launch early in the week, so you have working days to fix what comes up.
Do not take my word for it.
"He is a brand magician; he understood the challenge quickly and delivered a brand identity, complete with motion graphics, messaging, etc."
Leah MarsdenCMO, MTG
"It was never really about creating one logo. It was about building something strong enough to grow with the company."
Pierre-Marc NoëlFounder & CEO, Deepsea Networks
"The brand looks premium and actually fits an AI / tech company, and the guidelines are so clear our team just uses them without asking questions."
Jeremy MurrayFounder, KORDIN and Stack8s
How strong is your brand? Check it free.
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