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What to write on a LinkedIn banner: a formula and 20 lines.

One short line that says who you help and what changes. Here is the formula and 20 lines to copy.

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Write one short line on your LinkedIn banner. Say who you help and what changes for them. Keep it under 12 words, use big text and leave the left side clear for your photo.

The formula is: I help [who] [get what]. Below are 20 lines for founders, sales and marketing teams, plus rules for length and tone.

By Vedran Obradović · Updated 7 November 2026

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The formula for a banner line.

Three parts. Pick the words that your buyer would use.

Part 1

Who

The reader you help. "IT leaders", "B2B founders", "SaaS marketing teams".

Part 2

What changes

The result. "Win more deals", "Ship faster", "Look like one company".

Part 3

Proof or step

Optional. A real proof, or a soft next step like "Say hi".

The banner words should match your site and your brand voice. If you are not sure what you say, read positioning statement examples.

20 lines to copy.

Change the brackets. Delete anything you cannot prove.

20 LinkedIn banner lines
Founders
1. I help [who] [get what] without [pain].
2. Building [product] for [who].
3. [What is broken] is broken. I am fixing it.
4. Founder at [company]. Ask me about [topic].
5. Helping [who] [result] since [year].

Sales
6. I help [type of buyer] [result].
7. For [role] in [industry].
8. [Role] at [company] - talk to me about [topic].
9. 15 minutes. No pitch. Just [topic].
10. I help [who] choose [what] with less risk.

Marketing and brand
11. [Company]: [what you do] for [who].
12. One brand. Every post, deck and banner.
13. [Result] for [who], starting with [step].
14. Our team makes [what] for [who].
15. Read the [guide name] - link below.

Events and hiring
16. Find us at [event], [city], [date].
17. Launching [product] on [date].
18. We are hiring [role]. Say hi.
19. Speaking about [topic] at [event].
20. New: [feature or offer] for [who].

Ideas for the layout are in LinkedIn banner ideas for founders.

Free tool

Words need a clear brand behind them.

If you cannot say what you do in one line, the brand needs work. Answer a few short questions and get your score.

Open the full tool: Brand Check

Rules for the words.

  • Under 12 words. People glance, they do not read.
  • Plain words. If your buyer would not say it, cut it.
  • One idea. One reader, one result.
  • Big text. Readable on a phone at arm length.
  • Clear of your photo. The left side is covered by your profile picture.
  • Real proof. No made-up numbers. Keep a list of facts you may quote. See brand compliance.

Using ChatGPT or Claude to draft lines? It helps, but output can sound generic. Give it your voice rules. See how to make ChatGPT use your brand voice.

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Words for a whole team.

Let people pick a line. Do not let them invent one.

If twenty people write twenty lines, you get twenty brands. Make a short list of approved lines, one per market or role. Each person picks one and types their name.

A brand portal can hold the lines, the layout and the banner tool in one place. See matching banners for the whole team.

Voice Check in a Brand OS Portal, checking words against the brand voice
Voice Check in a Brand OS Portal: check words against the brand voice.
Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Banner words checklist.

0 of 8 done

LinkedIn Banners

Try one Brand OS Portal tool

Put your line on a banner in seconds.

This is a real tool from a real Brand OS Portal, on the MTG brand. Type your words and get a banner at the right size.

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I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

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Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

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Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

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Straight answers.

What should I write on my LinkedIn banner?

One short line that says who you help and what changes for them, such as "I help B2B founders win more deals".

How many words should a LinkedIn banner have?

Under 12. People glance at a banner, they do not read it.

Should I put my contact details on my banner?

A soft next step like "Say hi" is fine. Long contact blocks are hard to read and hard to keep current.

Can I use ChatGPT to write my banner line?

You can, but give it your voice rules and a real example. Otherwise it sounds like everyone else.

What size is a LinkedIn banner?

For a personal profile it is 1584 x 396 px.

How do I keep my team banners consistent?

Make a short list of approved lines and give people one banner tool. See Brand OS Portal.

Read next.

LinkedIn banner ideas for founders: seven that work.

LinkedIn post templates for B2B teams: copy, fill in, post.

Brand voice guidelines your team and AI can follow.

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