HrvatskiIdea 1
The promise line
One sentence: who you help and the result. Big, short, on brand colour.
Brand OS Portal
LinkedIn banner ideas for founders: seven that work.
Your banner is the biggest free ad you own. Seven ideas, what to write on each and a template to copy.
Free: your brand in 3 real designs, in 48 hours.
A good founder banner says one thing: who you help and what changes for them. Add your name or company look, keep it calm and leave room for your photo.
The size for a personal profile is 1584 x 396 px. Below are seven ideas, a text template, and how to keep your banner in line with your company brand.
By Vedran Obradović · Updated 7 November 2026
Why a founder banner matters.
People look at you before they reply, buy or invest.
A buyer gets your message. They open your profile. The banner is the biggest thing they see. A grey or default banner says nothing. A clear one says what you do in two seconds.
This is the founder side of the LinkedIn company page kit. Page and founder should look like one brand. For sizes of every banner see LinkedIn banner size for company and team.
Seven LinkedIn banner ideas for founders.
Pick one idea. Do not do all seven in one banner.
Idea 2
Proof strip
A small line of proof you can show, like review scores or customers. Use real numbers.
Idea 3
Product in view
A clean screen of your product with a short line. Good for software and AI founders.
Idea 4
Your belief
One line about what you think is broken in your market. It starts conversations.
Idea 5
Brand pattern
Your brand pattern with your name and role. Quiet and recognisable.
Idea 6
Event or launch
A banner for a launch or talk. Swap it out after the date.
Idea 7
Soft invitation
What you do plus a light next step, like a short call or your site.
Not sure what to say? Read what to write on a LinkedIn banner for text you can copy.
Free tool
Does your brand back up your banner?
A banner points to a brand. Answer a few short questions, get your score and what to fix next. Free, right here.
Layout that works on a phone.
Most people see your banner on a phone.
- Keep the main words away from the left side, where your profile photo sits
- Use big text. If you cannot read it at arm length, it is too small
- One message, one image idea, one or two brand colours
- Use your brand fonts, so the banner matches your site and posts
- Test it on your own phone before you post it
Colours and fonts come from your brand rules. If you do not have them yet, see what to include in brand guidelines.
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A text template for your banner.
Founder banner text templates
Promise line: I help [who] [get what] without [the pain they hate]. Belief line: [Common thing in our market] is broken. I am fixing it. Soft invitation: [What I do] for [who]. Say hi - or book 15 minutes. Event line: Come find me at [event], [city], [date]. Rules: - Under 12 words. - No jargon your buyer would not say out loud. - One idea per banner.
The words should match your site and your brand voice.
Stop asking a designer for a new banner each time.
A founder changes banner often. A launch, a talk, a new offer.
If every change is a request to a designer, you will keep the old banner for a year. Then it is wrong.
With a brand portal you open your banner tool, type, and download. I set this up for each client brand. At Deepsea Networks the CEO writes and designs an on-brand LinkedIn post in about 3 minutes. A designer is still right for a new identity. The portal is for the daily work after it.
Founder banner checklist.
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Straight answers.
What size is a LinkedIn banner for a personal profile?
The size is 1584 x 396 px. Keep the main words clear of the left side where your profile photo sits.
What should a founder put on a LinkedIn banner?
One line that says who you help and the result. You can add proof, your product or a soft invitation, but keep it to one idea.
Should my LinkedIn banner match my company page?
Yes. Same colours, fonts and tone. It makes you and the company look like one brand. See the LinkedIn branding kit.
Can I use a photo of myself on the banner?
You can. Keep your face away from the profile photo spot and keep the words easy to read.
How often should a founder change the banner?
When something real changes: a launch, a talk, a new offer. Swap it back after the date.
Can I make my banner without a designer?
Yes, if you have a banner tool with your brand inside. See Brand OS Portal.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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