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Brand OS Portal

How to make LinkedIn banners match across the whole team.

Lock the look, open the words, give everyone one tool. Six steps to a team that looks like one company.

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To make LinkedIn banners match, decide the fixed parts (logo, colours, fonts, layout), let each person change just name and role, and give everyone one tool that makes the file.

Do not email a template and hope. People edit templates and go off brand. Below are six steps, a message to send your team and a checklist.

By Vedran Obradović · Updated 7 November 2026

The whole Brand OS Portal in two minutesFilm A. Sound on.
Hear me explain Social StudioA short video. I show it on a real brand.

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Why team banners drift apart.

It starts small.

You send a template on day one. By month three, one person changed the font. Another used a new logo. A third made a banner in a free app. Now the team looks like five companies.

This is the same problem as in brand consistency for remote teams. The answer is not a longer rule document. It is a tool where the wrong thing is hard to make. Many teams say "non-designers go off brand even with templates". That is why.

Social Studio in a Brand OS Portal where the design stays on brand while the words change
The words change. The brand stays right.

Six steps to matching banners.

You can do this in one day.

Step 1

Pick one layout

One layout for everyone. Name, role and company is a safe start.

Step 2

Fix the brand parts

Logo, clear space, colours, fonts and pattern are not editable.

Step 3

Open just the words

Name, role and one approved line. Nothing else.

Step 4

Use the right size

1584 x 396 px for a personal profile. See banner sizes.

Step 5

Give one tool

One link where people make their own file. No email attachments.

Step 6

Make it part of onboarding

Every new hire makes their banner in week one.

More on onboarding in brand onboarding for new hires.

Free tool

Check your brand before you roll it out.

If the brand is unclear, matching banners will not help. Answer a few short questions and get your score and what to fix next.

Open the full tool: Brand Check

A message you can send to the team.

Team message about the new banners
Hi team,

from [date] we use one banner look on LinkedIn, so customers see one company.

How it works:
1. Open [link to banner tool].
2. Type your name and role.
3. Download the banner and upload it to your LinkedIn profile.

It takes about two minutes. Please do not change colours, fonts or the logo.
Banner size is 1584 x 396 px - the tool already handles that.
Please update by [date]. Questions go to [name].

Thanks,
[Your name]

The sentence "Please do not change colours" works better when the tool does not let them. Locked is kinder than rules nobody follows.

Brand OS Portal

Get 3 templates in your brand. Free.

Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.

Same look, different roles.

Matching does not mean identical.

TeamWhat changesWhat stays
SalesMarket lineLayout, logo, colours, fonts
MarketingCampaign lineLayout, logo, colours, fonts
LeadershipBelief or proof lineLayout, logo, colours, fonts
Hiring teamWe are hiring lineLayout, logo, colours, fonts

Founder ideas are in LinkedIn banner ideas for founders. Sales layouts are in banner templates for sales teams.

When the tool lives in your portal.

A shared file is fine. A tool is better.

A brand portal holds the banner tool next to the logo files, the rules and the post tool. New people find everything in one place. Old logos disappear.

I built this for MTG with a 104-page guidelines book and a Brand OS Pro Portal. The team makes its own posts now.

MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

Matching banners checklist.

0 of 9 done

Worth a look: brand compliance for how to keep a team in line without policing it.

LinkedIn Banners

Try one Brand OS Portal tool

One tool for the whole team.

This is a real tool from a real Brand OS Portal, on the MTG brand. Each person types their name and gets a banner. The brand stays right.

Watch

Watch me show every tool.

I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

Hear me explain

Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

See yours for free

Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

Try more Brand OS Portal tools

Straight answers.

How do I make LinkedIn banners match for my team?

Pick one layout, lock logo, colours and fonts, and let each person change just name and role. Give everyone one tool to make the file.

Why do team banners go off brand?

People edit templates. A free app, an old logo, a new font. A tool that locks the brand stops it.

What size is a LinkedIn banner?

For a personal profile it is 1584 x 396 px.

Should leadership have a different banner?

Same layout and brand parts, with a different line. Matching does not mean identical.

How long does the rollout take?

The layout and rules can be set in a day. People then need about two minutes each to update.

Can I do this without a designer?

A designer is right for the identity. After that, a Brand OS Portal lets the team make banners, posts and slides itself.

Read next.

LinkedIn banner templates for sales teams: five layouts.

How to keep brand consistency in remote and hybrid teams.

How to create brand templates your team will actually use.

One more thing.

Death List Five. Five headaches, one portal. Sound on.

Film B. Made for your phone.

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