HrvatskiPart 1
Title and promise
One line that says what people will learn. Not what you will talk about.
Brand OS Portal
Webinar promotion kit: what to include, with copy you can paste.
A webinar promotion kit is a small set of ready assets that you send out before, on and after the day.
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A webinar promotion kit is a small set of files and words you reuse for one event: a title, a date with time zone, a speaker line, a registration link, a banner, a social post, an invite email and two reminders.
Build it once, then let speakers and partners share it. Start four weeks out. Keep the look the same on every piece so people know it is you.
By Vedran Obradović · Updated 7 November 2026
The 8 parts of a webinar promotion kit.
You do not need 30 files. You need these eight.
Part 2
Date, time, zone
Write the time zone in words, like 3 pm London time. Add a link that adds it to a calendar.
Part 3
Speaker line
Name, role, company. One line each. Add a clear photo.
Part 4
Registration link
One link for every channel. Keep it short.
Part 5
Banner
One image for the registration page and the LinkedIn event.
Part 6
Social posts
A square post, a tall post and a short video. See LinkedIn post templates for B2B.
Part 7
Invite and reminders
One invite email and two short reminders. Use the same signature for everyone. See company email signature.
Part 8
Thank you and replay
A follow-up email with the replay link and the slides.
A 4-week timeline you can follow.
Most sign-ups come late. But the early weeks build the list.
| When | What goes out | Where |
|---|---|---|
| 4 weeks before | Registration page, banner, opening LinkedIn post | Website, LinkedIn |
| 3 weeks before | Invite email to your list, speaker post | Email, LinkedIn |
| 2 weeks before | Short video, ask speakers and partners to share | LinkedIn, partners |
| 1 week before | Reminder 1, one useful tip from the talk | Email, LinkedIn |
| 1 day before | Reminder 2 with the join link | |
| Day of | Going live in one hour post | |
| After | Replay, slides, thank you |
This is a plan I would use. Adjust it to your list size and your audience.
Ask your own team to share too. Posts from people get seen more than posts from a page. Read how in employee advocacy on LinkedIn.
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Copy these two texts.
Fill in the brackets. Keep the sentences short.
Invite email
Subject: [Topic] in 30 minutes: [date] Hi [name], On [date] at [time and zone] I am running a live session on [topic]. You will leave with: - [Takeaway 1] - [Takeaway 2] - [Takeaway 3] [Speaker name], [role] at [company], will show [one real example]. Save your seat: [short link] If you cannot join live, register anyway. I will send the replay. [Name]
LinkedIn post
[A hard question your buyer asks] On [date] [speaker] and I will answer it live. 30 minutes. No sales pitch. You will see: 1. [Takeaway 1] 2. [Takeaway 2] 3. [Takeaway 3] Register here: [short link]
Check the words match your voice. See brand voice guidelines if you have none yet.
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Why webinar kits go off brand, and the fix.
The kit is made in a rush, by three people, in three tools. That is why it looks different on each channel.
- One banner layout that the team reuses with a new title and date
- One photo style for speakers, so they do not look like strangers
- The same fonts and colours on the page, the email and the post
- One owner who checks the kit before it goes out
- Locked parts: logo, colours and fonts cannot be moved by accident
This is what a set of brand templates is for. With a Brand OS Portal, the team picks a design, changes the words and the photo, and downloads it. No waiting in a design queue. A designer is still the right call for brand strategy and a new identity. Brand OS Portal is for the daily work after that.
Webinar kit checklist.
Tick what is ready. Ticks stay on this device.
0 of 9 done
Doing a bigger launch? Use the product launch brand assets checklist. Want a short brief to start from? Try the campaign brief for small marketing teams.
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Make the webinar post in one minute.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words. The design stays on brand. Try it with your webinar title.
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Straight answers.
What is in a webinar promotion kit?
A title, date with time zone, speaker line, registration link, banner, social posts, an invite email, two reminders and a thank you email with the replay.
How early should I promote a webinar?
Many teams start about four weeks before. Send a reminder one week and one day before, and a last post on the day.
How do I promote a webinar on LinkedIn?
Post the topic and the takeaways, tag the speakers, ask your team to share, and send one short reminder on the day.
How do I get speakers and partners to share the kit?
Send them the ready post, the banner and the link in one message. The less they have to make, the more they share.
Can a small team make a webinar kit without a designer?
Yes, if the banner and post layouts are already made. You change the words and the photo. A designer sets the layouts once.
One more thing.
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