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Brand OS Portal

How to pick on-brand photos for LinkedIn.

Pick LinkedIn photos that look like your company, crop cleanly on a phone, and match your banner and posts.

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Free: your brand in 3 real designs, in 48 hours.

On-brand LinkedIn photos look like your real company, share one colour and light, and stay readable when LinkedIn crops them on a phone.

Use three photo types: a clear profile photo, a banner that matches your brand, and post photos from one approved set. Test each on a phone before you post.

By Vedran Obradović · Updated 7 November 2026

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Three kinds of LinkedIn photo, three jobs.

Each place on LinkedIn needs a different photo. Mixing them up is the common mistake.

Person

Profile photo

A clear face, soft light, plain background. Same style for the whole team so the page looks like one company.

Page

Banner

Your brand, not a stock skyline. Keep key content away from where the profile photo overlaps. See LinkedIn banner sizes.

Feed

Post photos

From your approved set. Real people, real work, one colour and one light.

Image Grader in a Brand OS Portal grading a photo against the brand
Image Grader: check a photo before it goes on LinkedIn.

Copy these LinkedIn photo rules.

Paste this into your brand guidelines or share it with the team.

LinkedIn photo rules
LinkedIn photo rules - [Company]

PROFILE PHOTOS
- Head and shoulders, eyes to camera, soft light
- Plain or lightly blurred background, no logos on the background
- Same crop and tone for everyone on the team

POST PHOTOS
- Real people or real product up front. Stock just for mood
- One main colour from our palette. No clashing colours
- Leave quiet space for a headline
- Never cut a face at the crop edge on a phone

DO NOT USE
- Handshakes, light bulbs, people pointing at graphs
- Photos with another company's logo
- Photos we do not have rights to

CHECK BEFORE POSTING
- Looks right on a phone
- Alt text added (one plain sentence)

For post layouts, see B2B LinkedIn post templates. For a wider set of rules, read social media brand guidelines.

Free tool

Is your brand clear enough to guide photo picks?

Answer a few short questions. You get your brand score and the next thing to fix. It is free.

Open the full tool: Brand Check

The 30-second phone test.

Most people look at LinkedIn on a phone. Test there.

0 of 8 done

Your ticks stay on this device. If two or more are not ticked, change the photo before you post.

Brand OS Portal

Get 3 templates in your brand. Free.

Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.

Get the whole team posting with the same look.

Founders and sales leads post on LinkedIn too. Their posts shape how buyers see you.

When each person picks photos alone, the feed drifts. A shared photo set and a locked post design fix that. Read more in employee advocacy on LinkedIn and the LinkedIn company page branding kit.

Deepsea Networks brand, main image

Deepsea Networks

Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.

MTG brand, main image

MTG

Brand OS Pro Portal. The team makes its own posts. No waiting.

At Deepsea Networks the CEO writes and designs an on-brand LinkedIn post in about 3 minutes, inside the portal. No designer in the loop for the daily post.

What changes with a Brand OS Portal.

You stop paying a designer for every post and banner.

  • Social Studio: pick a design, change the words and the photo, download the post
  • LinkedIn Banners: type a name, get a banner at the size LinkedIn asks for
  • Image Grader: grades a photo against the brand before it goes live
  • Signature Builder: same brand in every email
Social Studio: new photo, same brand.

A designer is still right for your identity and a photo shoot. The portal is for the daily work after. See the Brand OS idea.

Social Studio

Try one Brand OS Portal tool

Put the photo into a LinkedIn post that is on brand.

This is a real tool from a real Brand OS Portal, on the MTG brand. Change the photo and the words. Pick feed, square or story.

Watch

Watch me show every tool.

I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

Hear me explain

Social StudioPick a design, change the words, download.
Motion PostsType one line, get a video.
Sales docs and decksDocs and decks in your brand, this week.
Email signaturesYour brand in every email.
Voice CheckCheck words against your voice.

Every tool at work

Social StudioPosts people stop to read. Change the words, keep the look.
Motion PostsType one line. Get a video.
Logo StudioThe right logo, any size, any colour, any file.
Pattern LabPatterns drawn from your own logo.
Pitch deck made in Brand OS Portal for MTG
Pitch Deck BuilderTell it your story. Get the slides in your brand. This deck was made for MTG.
Campaign BuilderPlan a campaign in your brand.
Print docsDocuments that look like you.
Image GraderCheck photos against your brand.
Voice CheckCheck your words against your voice.
Signature BuilderYour brand in every email.
AI to templateBring an AI result into your brand look.

See yours for free

Brand OS Portal

Try more Brand OS Portal tools.

Logo Studio, Motion Posts, Pattern Lab, Social Studio and LinkedIn banners. Real tools on a real brand. No email needed.

Try more Brand OS Portal tools

Straight answers.

What kind of photo works for a LinkedIn company post?

A real photo of your people or product, in your brand colours, with quiet space for a headline.

What should my LinkedIn profile photo look like?

A clear head and shoulders photo, soft light, plain background, eyes to camera.

Should my team use the same style of profile photo?

Yes. The same crop and tone make the company page look like one team.

Can I use stock photos on LinkedIn?

Yes for mood and backgrounds. Choose carefully. See how to choose stock photos that match your brand.

How do I stop LinkedIn cropping my photo badly?

Keep faces and key text away from the edges, and test on a phone before posting.

Read next.

LinkedIn post templates for B2B teams: copy, fill in, post.

LinkedIn banner size for your company page and your whole team

Employee advocacy on LinkedIn: a simple program that works.

One more thing.

Death List Five. Five headaches, one portal. Sound on.

Film B. Made for your phone.

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