HrvatskiType 1
Tip card
One useful thing your buyers can use today.
Brand OS Portal
Instagram post templates for B2B companies.
B2B companies can run a clean Instagram feed alone, with a few ready layouts in the brand.
Free: your brand in 3 real designs, in 48 hours.
Instagram post templates for B2B companies are ready designs in your brand for the posts you make often: a tip, a quote, a team photo, a result, a hire, an event and a launch.
A B2B feed works when it looks like one company. Pick a few layouts, lock the brand parts, change the words and the photo, and make the post in feed, square or story size.
By Vedran Obradović · Updated 7 November 2026
Seven Instagram posts a B2B company can make.
Pick three to start. Add more when you keep reaching for them.
Type 2
Quote card
A customer or team quote. See branded quote post template.
Type 3
Team photo
People behind the work, with one line.
Type 4
Result
One number you may share, in big type.
Type 5
Hiring
An open role. See job posting graphic template.
Type 6
Event
Date, place, topic.
Type 7
Launch
What is new. See launch post templates.
Not sure whether your company should post on Instagram at all? Start with where your buyers are. See B2B tech branding for the bigger picture.
One idea, three shapes.
A post often needs a feed shape, a square shape and a story shape.
Rebuilding the same post three times is the slow part. In a Brand OS Portal, Social Studio gives you the post in feed, square and story from the same design. Instagram changes its recommended sizes from time to time, so check Instagram's help pages for the current numbers.
Free tool
How ready is your brand for daily posts?
Posts copy whatever your brand is today. Answer a few short questions. You get your brand score and the top thing to fix. It is free and runs here.
How to keep the feed looking like one company.
Prospects look at your grid for a few seconds. Make it count.
- Two or three layouts repeat, so the grid has a rhythm
- One colour does the main job on each post, the rest stays calm
- One font family for big lines
- The logo sits in the same place, small
- Real photos of your people and work, graded to look like one set
For photos, see brand photography guidelines. For the rules around all of this, social media brand guidelines.
Brand OS Portal
Get 3 templates in your brand. Free.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
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Copy this two-week Instagram plan.
Six posts in two weeks is a steady start.
Two-week Instagram plan for a B2B company
WEEK 1 Mon - Tip card: [one useful tip, 8 words or fewer on the picture] Wed - Team photo: [who, what they work on, one line] Fri - Quote card: [customer or team quote, with permission] WEEK 2 Mon - Result: [one number I may share, plus what it means] Wed - Tip card: [another tip] Fri - Hiring or event: [role or date + place] CHECK BEFORE EACH POST - Same layouts, same colours, same fonts - Photo is mine, or I may use it - Names and numbers are right - The caption says one thing and has one next step
Posting without a designer each time.
A designer is right for the brand. The daily posts can be yours.
Have a designer set up the brand and the layouts once. Then make the daily posts yourself in a Brand OS Portal, where the brand parts are locked and the words and photo are open. This is how MTG's team makes its own posts without waiting.
Instagram B2B checklist.
Tick what is true today. Your ticks stay on this device.
0 of 8 done
Social Studio
Try one Brand OS Portal tool
Change the words. The post stays on brand.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a design, change the words and the photo, and see how it still looks right.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
Should a B2B company be on Instagram?
It can help if your buyers, hires or partners look at it. Many B2B teams use it for people, culture and proof.
What should a B2B company post on Instagram?
Tips, quotes, team moments, results you may share, hires, events and launches.
How many Instagram templates do I need?
Two or three to start, seven at most for most B2B teams.
How do I make Instagram posts that match LinkedIn?
Use the same locked brand parts and the same designs in different shapes.
Can I make Instagram posts without a designer?
Yes, from ready designs in your brand where you change the words and the photo.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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