Part 1
Role name
Big. "Senior product designer", not "Exciting opportunity".
A hiring graphic needs the role, one line, how to apply and your brand. Make it once, reuse it.
Free: your brand in 3 real designs, in 48 hours.
A job posting graphic template is a ready design for a hiring post. It shows the role name, one line about the job, how to apply, and your logo and colours.
Lock the brand parts and leave the role and the line open. Then each new hire post takes a few minutes, and your hiring looks like your company.
Keep it short. The job ad carries the detail.
Part 1
Big. "Senior product designer", not "Exciting opportunity".
Part 2
Why this job matters, in 10 words or fewer.
Part 3
Place or remote, and how to apply.
Part 4
Logo, colours and fonts, locked.
Part 5
A real person from the team, if they agree.
Part 6
No walls of text. The post text holds the detail.

Put it under the graphic.
Hiring: a [role]. What you will do: - [one thing] - [one thing] - [one thing] Who you are: - [one thing] - [one thing] Where: [place or remote, time zone] Apply: [link] Questions? Message [name].
Write it in your own voice. If your team writes it, add a few words from brand voice guidelines.
Free tool
Posts copy whatever your brand is today. Answer a few short questions. You get your brand score and the top thing to fix. It is free and runs here.
A hiring post travels further from people than from a company page.
People trust people. Ask your team to share the post, and to write one line of their own. Read employee advocacy on LinkedIn for how to make that easy.
Some teams also add a banner to each person's profile for hiring week. A Brand OS Portal makes a LinkedIn banner for every person, at the size LinkedIn asks for (1584 x 396 for a person). See LinkedIn banner size for company and team.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
I write to you from [email protected]. If you do not see it, check spam.
From slowest to fastest.
| Way | Speed | On brand? | Good for |
|---|---|---|---|
| Ask a designer for each role | Hours or days | Yes | One big hiring campaign |
| Use a free-for-all template tool | Minutes | Often drifts | Quick one-offs |
| Use a locked hiring design in your brand | Minutes | Yes, by design | Every role, every week |
Candidates look at you before they apply.
A hiring post that looks like your company tells a candidate "this is a real team with care". A random one tells them nothing. Read brand onboarding for new hires to carry the same look into day one.
Tick what is true today. Your ticks stay on this device.
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Try one Brand OS Portal tool
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a design, change the words and the photo, and see how it still looks right.
Watch
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.

The role name, one line about the job, where it is and how to apply, plus your logo and colours.
LinkedIn changes sizes from time to time, so check LinkedIn's help pages. A design tool should pick the right size.
Yes, from a ready design in your brand where you change the role and the line.
Both. Post it from the company page and ask team members to share it.
Use one locked hiring design and change the words and the photo.
Death List Five. Five headaches, one portal. Sound on.
See what ChatGPT says about your company, and how to fix it.
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