HrvatskiStep 1
Find the master
Ask your designer or look in your brand guidelines. The master file is the one the designer made, not a screenshot.
Brand OS Portal
Stop searching for the latest logo file: use one link.
The fix for "where is the latest logo?" is not a better folder. It is one link with the right file.
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People search for the latest logo because old versions are everywhere: in email, in chat, in three folders. Nobody knows which is right.
To stop it, delete old versions, name the files clearly, keep them in one place, and send people that one link instead of attachments.
By Vedran Obradović · Updated 7 November 2026
Why nobody can find the right logo.
Every old version had a good reason to exist.
- Attachments. The logo lives in 40 emails. Each is a copy that can go stale.
- Chat. Someone pastes a logo into a channel. It is gone in a week, but people re-use it.
- Many folders. Marketing, sales and the designer each have one.
- Names like final_v3_new. Nobody knows what "final" means.
- No rules. People do not know which version goes on dark or small.
For which files you actually need, read logo files: what you need. For the bigger picture, see what are brand assets.
Clean up in 30 minutes.
Do this once. It saves hours.
Step 2
Make a short set
Colour, white, black, and an icon only. Each as SVG and PNG, and a PDF. See favicon from logo for the small one.
Step 3
Name them so they cannot be mixed up
Use the pattern in the box below. No "final".
Step 4
Delete the rest
Move old versions to an archive that only one person can open.
Step 5
Share one link
Never attach a logo again. Send the link. See how to share logo files.
Logo file naming pattern
[company]-logo-[version]-[colour].[format] Examples acme-logo-primary-colour.svg acme-logo-primary-white.svg acme-logo-primary-black.svg acme-logo-icon-colour.svg acme-logo-primary-colour.png acme-logo-primary-colour.pdf Rules - No "final", "new", "v2" or dates in the name - Old versions go to /archive, one person has access - The brand owner updates this folder, nobody else
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Add a one-line rule for each logo.
The right file is only half. People also need to know when to use it.
| Logo | Use it when | Do not |
|---|---|---|
| Colour | The background is white or very light | Put it on a busy photo |
| White | The background is dark or a photo | Use on a light background |
| Black | You print in one colour or need a simple stamp | Use if the colour logo works |
| Icon only | The space is small: a tab icon, a profile picture | Use as the main logo on a website header |
More on space, size and misuse in logo usage guidelines.
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When a folder is not enough: Logo Studio.
A folder still needs people to choose right.
In a Brand OS Portal, Logo Studio does the choosing. You pick a background and a size. A logo that breaks the rules fixes itself: colour, light, dark, white or black. Sizes include tab icon, profile, slide and big sign.
The team does not search. They open the portal and take the file. If they ask about a rule, it is right there. See what a brand portal is.
This is the kind of daily job where you stop writing "can you send me the logo?" and stop waiting for a designer to reply.
Can anyone find the right logo in a minute?
Tick what is true today.
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Working with outside people? See the freelancer brand handover checklist. Need the whole brand in one place? Read brand asset management for small teams and Brand OS Portal.
Logo Studio
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Never ask for the logo again.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a background and a size. The portal hands you the right logo file.
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Straight answers.
How do I find the latest version of our logo?
Ask the person who designed it for the master files, then keep one tidy folder or portal and delete old copies.
What logo files should a company keep?
Colour, white, black and icon versions, each as SVG and PNG, plus a PDF. See the logo files guide.
How do I share the logo without it getting copied wrong?
Send one link to the current files instead of attachments, and add a one-line rule for when to use each.
Why do people use old logos?
Because old versions are easy to find in email and chat, and the right one is hard to find.
Is a shared drive enough?
It is a good start. A portal adds rules and makers next to the files, so people choose right without asking.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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