HrvatskiStep 1
Write the story in ten lines
One line each: problem, who has it, your answer, why now, proof, market, team, ask. Use the outline below.
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How to make a pitch deck without a designer.
Write the story, keep one idea per slide, and lock your brand in. Then edits do not need a designer.
Free: your brand in 3 real designs, in 48 hours.
To make a pitch deck without a designer, write the story. Then use one idea per slide, two fonts, your brand colours and real photos. Save as PDF and read it as a stranger would.
A designer is still right for a new identity or a big fundraise. For the next deck, and the one after, set up your brand once so any slide you add looks like you.
By Vedran Obradović · Updated 7 November 2026
"What do I do when I have no designer yet?"
Founders ask this in every forum. The honest answer has two parts: story and system.
Most weak decks are not weak because of design. They have no clear story. Fix the story before the slides, in plain words, before you open any slide tool.
Then fix the system. If every slide is built from scratch, it will drift. If every slide starts from the same few layouts, the deck holds together. For a deeper look at design choices, read pitch deck design.
Seven steps to a deck you can send today.
Do them in this order.
Step 2
One idea per slide
If a slide needs two sentences to explain, split it. Short headlines say the point.
Step 3
Pick two fonts and three colours
One font for headlines, one for text. Main, background and one accent. No more.
Step 4
Use your real logo and photos
Use the right logo file on light and dark. See logo usage guidelines.
Step 5
Show numbers as pictures
A clear bar or line beats a table. Put the point in the title.
Step 6
Read it as a stranger
Can each slide stand alone? Would a stranger understand it?
Step 7
Send a PDF
The PDF keeps fonts and layout the same on every screen. Add your contact on the last slide.
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Copy this ten-slide outline.
Replace each bracket with one plain sentence.
Pitch deck story outline
1. Cover: [company] - [one line that says what you do] 2. Problem: [who] struggles with [what], and it costs them [time or risk]. 3. Answer: [product] helps them [do what] in [how long or how easily]. 4. How it works: [three steps, one picture]. 5. Proof: [customers, pilots, or numbers you can show]. 6. Market: [who buys, how many, why now]. 7. Why us: [what you know that others do not]. 8. Plan: [next 12 months, three goals]. 9. Team: [names, roles, one line each]. 10. Ask: [what you want from this person, and the next step]. Rule: one idea per slide. Headline = the point. Add contact on slide 10.
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What to build it in.
Use what your team already knows. The tool matters less than the layouts you keep.
| Route | Good for | Watch out for |
|---|---|---|
| Slides tool you know | Speed, easy sharing | Each person picks their own fonts and colours |
| A company template | Keeping decks the same | Needs an owner who keeps it current. See company PowerPoint template |
| A designer for each deck | Big fundraises, new identity | Waiting for every small edit |
| Brand OS Portal | Regular decks by the team, always in your brand | Set up once by me for your brand |
In a Brand OS Portal, Pitch Deck Builder lets you tell your story and get all the slides, one by one, in your brand. There is no blank page. A designer is still the right choice for a new identity. The portal is for the deck you build next month and the month after.
Check your deck before it goes out.
Tick what is true. Your ticks stay on this device.
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See your brand stay right while you change the words.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays on brand. Pitch Deck Builder works the same way for slides.
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I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
Can I make a pitch deck without a designer?
Yes. Write a clear story, keep one idea per slide, use two fonts and your brand colours, and send a PDF.
How many slides should a pitch deck have?
About ten is a common starting point. Add an appendix for detail instead of crowding the main slides.
What if my deck looks off brand?
Check fonts, colours and logo on every slide. Start new slides from one shared layout. See brand templates for teams.
When do I need a designer for my deck?
For a new identity, a major raise, or a story that needs strong custom visuals.
How do I get better presentations without becoming a designer?
Set your brand up once and use tools that keep it right. In a Brand OS Portal, Pitch Deck Builder turns your story into slides in your brand. See Brand OS Portal.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
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