HrvatskiItem 1
Logo files
Colour, dark, light, black and white. The right format for web and print. See how to share logo files.
Brand OS Portal
A partner and reseller brand kit: what to include and how to share it.
Give every partner one link with the right logo, clear rules and ready-made material. They stay on brand without writing to you.
Free: your brand in 3 real designs, in 48 hours.
A partner and reseller brand kit holds what channel partners need to show your brand correctly: approved logos, a short rules page, approved messaging, and ready-made material such as a deck, a banner or a post.
Share it as one link, not an email thread. Date every update so partners know they have the latest version. And give them tools to make their own co-branded material, so they stop asking you.
By Vedran Obradović · Updated 7 November 2026
What goes wrong without a partner kit.
Partners are busy. They use the logo they find fast.
A reseller needs your logo for a website, a quote and a LinkedIn post. They search their inbox, find a logo from two years ago, and use it. Now your brand shows up in three versions across five partners.
You cannot fix this by sending more email. You fix it with one link that always holds the current files and rules. If you share files with agencies too, see how to share brand guidelines with agencies.
What to put in a partner kit.
Start with these six items. Add more when partners ask.
Item 2
A short rules page
Space, colours, and five things never to do. A one-page cheat sheet works well. See one-page brand rules.
Item 3
Approved words
A one-line description, a short pitch and the facts partners may say. Nothing that promises more than you deliver.
Item 4
Sales material
A partner deck, a one-pager and product images. Read the on-brand sales deck template.
Item 5
Co-branding rules
How a partner logo sits next to yours. See co-branding guidelines.
Item 6
A contact
One name for questions, and a promise of how fast you answer.
Packaging matters too. Send final files, not editable source files. Put a date on each update and keep a short list of what changed.
Free tool
Is your brand ready to hand to partners?
A partner can copy a brand that is clear. Answer a few short questions and get your brand score and the next thing to fix. It is free.
Copy this partner brand rules note.
Send it with the link, or put it at the top of the kit.
Partner brand rules note
Hi [partner name], Here is the [COMPANY] partner kit: [link]. It is always the latest version. Please take files from this link and nowhere else. Quick rules: 1. Use the logo as it is. Do not stretch, recolour or add effects. 2. Keep clear space around it. The logo is never smaller than [size]. 3. Use the description from the kit, or write your own and send it to me before it goes out if you want to change claims. 4. Put your logo and the [COMPANY] logo side by side with equal weight. See the co-branding page. 5. Not sure? Ask [name] at [email]. I answer within one working day. Updated: [date]. Thank you for representing us well.
Brand OS Portal
Get 3 templates in your brand. Free.
Leave your email. I design them by hand and send them to you within 48 hours. It costs you nothing.
Got it. I start on yours today. Your 3 free templates reach you within 48 hours.
I write to you from [email protected]. If you do not see it, check spam.
Give each partner the right amount.
Not every partner needs everything.
| Partner type | What they need | What to hold back |
|---|---|---|
| Referral partner | Logo, one-line description, one-pager | Sales deck, price logic, internal notes |
| Reseller | Full logo set, rules page, deck, banners, approved facts | Source files, internal strategy |
| Agency or integrator | Everything a reseller gets, plus design rules and co-branding | Source files, unless you trust the agency fully |
| Event or media partner | Logo files and a short bio | Everything else |
Start small with referral partners and widen access as trust grows.
A partner kit in real life.
For Deepsea Networks I made a 17-page partner kit and a Brand OS Core Portal.
Deepsea Networks
Brand OS Core Portal. The CEO writes and designs an on-brand LinkedIn post in about 3 minutes.
MTG
Brand OS Pro Portal. The team makes its own posts. No waiting.
The kit gives partners the rules. The portal lets people make things. If you want the idea behind it, read what a Brand OS is.
Does your partner kit pass?
Tick what is true today. Your ticks stay on this device.
0 of 10 done
Fewer than seven ticks means partners still write to you for files. A shared folder helps, but a brand portal does more than Google Drive.
Social Studio
Try one Brand OS Portal tool
Let a partner make a post that looks like yours.
This is a real tool from a real Brand OS Portal, on the MTG brand. Change the words and the photo. The design stays on brand.
Watch
Watch me show every tool.
I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
Hear me explain
Every tool at work
Straight answers.
What is a partner brand kit?
It is one place where channel partners find your approved logos, rules, words and material so they can show your brand correctly.
What should a reseller brand kit include?
Logo files, a short rules page, approved messaging, a deck or one-pager, co-branding rules and a contact name.
How do I stop partners using the wrong logo?
Give them one link that holds just the current files, and remove old versions from email and shared folders.
Should partners get editable source files?
Usually no. Final files in the right formats are enough and keep your design safe.
Can partners make their own on-brand posts?
Yes, with the right tools. In a Brand OS Portal they pick a design, change the words and download. See Brand OS Portal.
One more thing.
Death List Five. Five headaches, one portal. Sound on.
Does AI get your brand right? Check it free.
See what ChatGPT says about your company, and how to fix it.
Rather write to me?
Got it.
You hear from me within 2 to 8 hours.