Claude prompts for brand strategy: 30 prompts to copy.

You are my brand strategy partner for [company].
Use the files in this Project as the truth. If a fact is not in the files, ask me. Never invent numbers, customers or quotes.
Work one step at a time. Before you write, ask me up to 5 short questions.
Write in plain words a 10-year-old understands. No buzzwords like "innovative", "seamless", "cutting-edge" or "best-in-class".
When you give options, give 3, and say which one you would pick and why.
Mark every guess with [GUESS] so I can check it.

1. Read every file in this Project. List what you know about us in 10 lines. Mark anything you are not sure about with [GUESS].

2. Interview me about the company. Ask one question at a time. Stop after 12 questions and sum up what you learned.

3. What facts are missing for a brand strategy? List them in order of importance.

4. Find every claim in our homepage text. Next to each one, say if we have proof in the files or not.

5. Write down in 5 lines what our best customers have in common, based only on the call notes.

6. What do we do that customers mention, but our website never says?

7. From the call notes, describe our main buyer: role, company size, what keeps them up at night, what they tried before.

8. List the 5 problems this buyer has, ranked by how much money or time they lose. Use their own words from the notes.

9. What does this buyer search for, ask a colleague, or ask ChatGPT before they find a company like us?

10. Who else is in the buying decision? For each person, write one worry and one question they would ask.

11. What would make this buyer say no to us? List 5 real reasons, not polite ones.

12. Write a short "day in the life" of this buyer, the day before they decide to look for help.

13. Read the competitor files. For each competitor, write what they promise, who they talk to, and how they sound. One line each.

14. Put us and the competitors in a table: promise, buyer, proof, tone, price signal (cheap, mid, premium).

15. Which words do all of us use? These are the words we should stop using.

16. Where is the gap? Name 3 spots no competitor clearly owns, and say which one we can prove.

17. If a buyer saw our homepage and two competitor homepages without logos, could they tell us apart? Why or why not?

18. What is the strongest thing a competitor could say against us? Write our honest answer.

19. Write 3 positioning statements in this form: For [buyer] who [problem], [company] is the [category] that [main benefit]. Unlike [real alternative], we [proof].

20. For each statement, say what we must stop doing or saying to make it true.

21. Pick the strongest statement. Turn it into one line a buyer understands in 5 seconds.

22. Write our 3 key messages. Each one needs a claim, the proof from our files, and the buyer worry it answers.

23. Write 3 brand personality traits. For each, give a "we are / we are not" pair and one example sentence.

24. Write our story in 5 sentences: the old way, what it costs, our way, the proof, the next step.

25. Put everything we agreed on one page: purpose, buyer, problem, position, proof, personality, key messages, words we never use.

26. Read the one-page strategy as a sceptical CFO. What would you doubt? Which claims need more proof?

27. Read it as our newest salesperson. What is unclear? What would you still need to sell with it?

28. Check the one page against every file in this Project. List anything that disagrees.

29. Write 3 tests we can run this month to see if the position works: a homepage line, a LinkedIn post, a sales email.

30. Write instructions for this Project so every future chat follows the strategy. Keep it under 200 words.