The best ChatGPT prompts for branding give context first: who you are, who you sell to, what you promise and what you never say. Then they ask for one job at a time.
Paste this at the start of a chat, or save it in a ChatGPT Project. Every prompt below works better with it.
Brand context block
You help [company] with branding.
- What we do: [one sentence]
- Who we sell to: [role, company type, market]
- What we promise: [one sentence]
- Proof we can use: [3 facts with sources]
- How we sound: [3 rules, each with a right and a wrong example]
- Never say: [words, claims and promises we never make]
- Competitors: [names]
Ask me before you invent any fact.
1. Write 5 one-sentence positioning statements for us. Each must name who we serve, the problem and why us.
2. Here is our homepage text [paste]. What would a buyer think we do after 5 seconds? Be blunt.
3. List what our 3 competitors claim. Where is the gap nobody owns?
4. Turn our positioning into a line a 10-year-old understands.
5. Which of these 3 positioning lines is most different from [competitors]? Why? [paste]
6. What questions would a CFO ask after reading our positioning? Answer each in one line using only our proof.
7. Write our positioning for 3 buyers: CEO, marketing lead and engineer. Same promise, different words.
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Test your positioning before you prompt.
Paste the line that says what you do. See how clear it is and what to fix. It is free and runs right here.
8. Give 20 name ideas for [product]: 5 real words, 5 made-up words, 5 compound words, 5 short names. One line on each.
9. Check these names for meaning in English, German, Spanish and French. Flag anything awkward [paste names].
10. Write 10 taglines under 6 words. No buzzwords like "innovative", "seamless" or "cutting-edge".
11. Rewrite this tagline 5 ways: plainer, bolder, warmer, shorter, more specific [paste].
12. Which tagline would still be true in 5 years? [paste options]
13. Write a product name and a one-line description that fit our master brand [paste brand context].
14. List 10 words our brand should own and 10 words it should never use.
Always check names and taglines for trademarks in your markets before you use them.
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15. Read these 5 texts we wrote [paste]. Describe our voice as 3 rules, each with a right and a wrong example.
16. Rewrite this paragraph in our voice. Then list every change you made and why [paste].
17. Score this draft from 1 to 10 against our voice rules. Show the 3 worst sentences and fix them [paste].
18. Write a "we say / we never say" table with 10 rows for our brand.
19. Make this text 30% shorter without losing a fact [paste].
20. Rewrite this for a reading age of 9, keep every fact [paste].
21. Write the same update for LinkedIn, an email and a sales slide.
22. Which sentences in this text make a promise we cannot prove? [paste]
Voice Check in a Brand OS Portal: a draft scored against the brand rules.
Prompts 23-32: content in your brand.
Content prompts
23. Give me 12 LinkedIn post ideas for next month, based on our proof and our buyers' questions.
24. Turn this case study into a 5-line LinkedIn post. Lead with the result [paste].
25. Write 3 email subject lines for this news. Under 7 words each [paste].
26. Write the text for a 6-slide sales deck: problem, cost, our way, proof, how we work, next step.
27. Write a one-pager for [product]. Headline, 3 benefits with proof, one call to action.
28. Write 5 FAQ answers a buyer would want before a call. Only use our facts.
29. Write alt text for these 4 images in our voice [describe images].
30. Turn this webinar transcript into 3 short posts [paste].
31. Write a press release headline and first paragraph for [news].
32. Draft a rebrand announcement: why we changed, what stays, what is new.
Prompts 33-40: brand checks.
Use ChatGPT as a strict reviewer before anything goes out.
Brand check prompts
33. Check this text against our "never say" list. Quote every hit [paste].
34. Does this page say clearly who it is for? Answer in one sentence, then rate clarity 1-10 [paste].
35. Find every number in this text and ask me for its source [paste].
36. Compare our homepage and our LinkedIn About. List every place they disagree [paste both].
37. Describe our brand in 3 sentences based only on our website [URL]. What is missing or wrong?
38. Which parts of this deck look like every other company in our market? [paste]
39. List 5 questions a buyer would still have after reading this page [paste].
40. Write a short brand brief for a freelancer based on everything above.
Prompt 37 shows what AI thinks of you today. The free AI Mirror does the same check across AI tools in about 30 seconds.
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