HrvatskiKind 1
Plain
Says what you do. Easy to understand, hard to protect and hard to stand out.
AI brand name generator: a prompt to copy and a naming checklist.
AI gives you 100 names in a minute. Picking one you can own is the hard part. This page helps.
An AI brand name generator gives you many name ideas fast. You can use a ready-made tool, or ChatGPT or Claude with the prompt below, which knows your brand and gives more useful names.
AI cannot tell you if a name is free to use. So check every name on your shortlist: trademark, domain, meaning in other languages, and how it sounds when you say it out loud.
By Vedran Obradović · Updated 4 November 2026
Three ways to generate brand names with AI.
All three are fine for ideas. They differ in how much they know about you.
| What it does | Good for | Watch out | |
|---|---|---|---|
| Namelix | Makes short, brandable names with AI | Fast lists of invented names | It does not know your buyers or market |
| Shopify Business Name Generator | Makes AI name ideas and checks domain availability | Names with a free domain | Built for shops, so ideas lean to retail |
| ChatGPT or Claude with your prompt | Makes names from your own brand facts | Names that fit your position | You still check trademarks and domains yourself |
Checked on 4 November 2026 on each company's own site.
My view: use a generator for volume, and a chat tool with your brand facts for fit. Want more prompts? See ChatGPT prompts for branding.
Copy this brand name generator prompt.
Paste it into ChatGPT or Claude. Fill the brackets. Run it three times and keep the best names.
AI brand name generator prompt
You are a naming expert. Help me name [a company / a product]. About us: - What we do: [one sentence] - Who we sell to: [role, company type, countries] - How we want to feel: [3 words, e.g. calm, sharp, honest] - Competitor names: [names] - Names we already dislike, and why: [names] Give me 30 names in 6 groups of 5: 1. Real words used in a new way 2. Invented words that are easy to say 3. Two words joined into one 4. Short names (5 letters or fewer) 5. Names from a picture or a metaphor 6. Plain names that say what we do For each name: one line on the meaning, and one risk. Rules: easy to spell after hearing it once, no hyphens, no numbers, does not sound like a competitor, no bad meaning in [languages]. Then pick your top 5 and say why.
Run it again with "make them shorter" or "make them warmer". Small changes give a new list.
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Six kinds of brand names.
Know the kind you want before you judge single names.
Kind 2
Real word, new place
A known word used in a new field. Easy to remember, often taken as a domain.
Kind 3
Invented
A new word. Easy to protect and to find, but you must teach people what it means.
Kind 4
Joined words
Two short words in one. Clear and flexible, can feel common in tech.
Kind 5
Picture or metaphor
A name that brings an image to mind. Strong feeling, needs a good story.
Kind 6
Letters or founder
Initials or a person's name. Simple, but says little on its own.
Free tool
A name follows the position.
Before you fall for a name, check the line that says what you do. Paste it and see it next to your competitors. It is free and runs right here.
Cut 100 names down to 5.
Score each name from 1 to 3 on each line. Keep the five with the highest total.
| Test | 1 point | 3 points |
|---|---|---|
| Say it | People ask "how do you spell that?" | People spell it right after hearing it once |
| Remember it | Gone after a day | People repeat it a week later |
| Fit | Could be any company | Fits your position and buyers |
| Stand out | Sounds like a competitor | Nothing like the names in your market |
| Grow | Ties you to one product | Still works if you add products |
| Look | Long and hard to set as a logo | Short, good shapes for a wordmark |
Test the top five with ten real buyers. Say each name once, then ask them to write it down and say what the company does.
The 12-point naming checklist.
Tick every line before you choose. Your ticks stay on this device.
0 of 12 done
AI tools can say a name is "available". They cannot know that. Only official trademark offices and a lawyer can.
After you pick the name.
A name is the start. These are the next three jobs.
Next 1
Lock it down
Register the domain and handles the same day. File the trademark.
Next 2
Draw the wordmark
A good name deserves letters drawn for it. See wordmark logo design.
Next 3
Build the brand
Logo, colours, type and rules. See the startup branding package.
Doing it yourself? Read how to make a logo for your business. Full branding with me takes 14-21 days; see my work.
Logo Studio
Try one Brand OS Portal tool
After the name: the logo, ready for every job.
This is a real tool from a real Brand OS Portal, on the MTG brand. Pick a background and a size. The portal hands you the right logo file.
Straight answers.
Is there a free AI brand name generator?
Yes. Namelix and the Shopify Business Name Generator are free to use. ChatGPT and Claude also work well with the prompt on this page.
Can I use a name an AI generator gives me?
Maybe. The AI does not check trademarks. Search the trademark offices in your markets and ask a lawyer before you use it.
How do I check if a brand name is taken?
Search trademark databases in your markets, search Google and LinkedIn for the name in your field, and check the domain and social handles.
Should a tech brand use an invented word?
It can work well. Invented words are easier to protect and to find, but you need to teach people what they mean.
How long should a brand name be?
Short enough to say in one breath and spell after hearing it once. Two or three syllables is a good goal.
Can AI design the logo for my new name too?
It can give rough ideas. The final logo should be drawn and tested by a person. See ChatGPT prompts for logo design.
Do not take my word for it.
"He is a brand magician; he understood the challenge quickly and delivered a brand identity, complete with motion graphics, messaging, etc."
Leah MarsdenCMO, MTG
"It was never really about creating one logo. It was about building something strong enough to grow with the company."
Pierre-Marc NoëlFounder & CEO, Deepsea Networks
"The brand looks premium and actually fits an AI / tech company, and the guidelines are so clear our team just uses them without asking questions."
Jeremy MurrayFounder, KORDIN and Stack8s
How strong is your brand? Check it free.
Get your brand score and the first thing to fix.
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