HrvatskiMotion 1
Rise
The whole line rises into place. Calm. Good for a statement or a quote.
Brand OS Portal
How to make animated LinkedIn posts: type a line, get a video.
An animated LinkedIn post is a short video of your words moving on screen. You can make one from a single line.
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An animated LinkedIn post is a short, silent video where your words appear on screen. Write one clear line, choose how the words appear, and export a video in your brand colours and fonts.
Keep it under ten seconds, one idea, large words. Use the script below for five posts you can make this week.
By Vedran Obradović · Updated 7 November 2026
Why a moving post beats a still one.
People scroll fast. Movement makes them stop for a second. One second is enough to read one line.
LinkedIn feeds are full of still images. A short moving post stands out, if the line is good. Animation does not rescue a weak message.
Most animated posts for B2B are simple: text on a brand background, with words appearing one by one. No actors, no voice, no edit suite.
Three text motions that work.
Pick one per post. Do not mix.
Motion 2
Word by word
Words appear one at a time. Good for a short story or a punchline.
Motion 3
Typed
The line types out like a message. Good for a question or a tip.
These are the three text motions in Motion Posts, a tool inside a Brand OS Portal. For the no-skills version of the story, read motion graphics for social without After Effects.
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Copy these five animated post lines.
One line each. Replace the brackets with your own proof.
Five animated post lines
1. QUESTION (typed) "Still sending logo files by email?" 2. STAT (rise) "[Number] teams use our [thing]. [Short source]" 3. TIP (word by word) "One slide. One idea. [Your tip]." 4. QUOTE (rise) "[Customer quote]" - [Name], [role], [company] 5. EVENT (typed) "[Webinar title] - [day], [time zone]. Link below." CAPTION FOR ALL FIVE [One short line of context] [One link]
Add a plain caption that works without sound or motion. Many people read the caption before they watch. For more post ideas, see LinkedIn post templates for B2B.
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Rules that keep animated posts on brand.
Motion is where brands go loose. Add rules.
| Rule | Do | Do not |
|---|---|---|
| Length | Under ten seconds | A minute of slow text |
| Words | One idea, ten words or fewer | A paragraph |
| Speed | Slow enough to read twice | Flashing words |
| Look | Brand colours, brand font, logo in one corner | New fonts and effects for fun |
| Sound | Works with no sound | Needs sound to make sense |
| Facts | Facts from the approved list | A number from memory |
Your voice rules apply to moving words too. See brand voice guidelines. For motion in your logo, see logo animation.
How to make animated posts as a team.
How do teams manage reusable motion graphics for social posts? With a locked design and open words.
The reusable part is the design: background, font, logo, timing. The changing part is the line. When the design is locked, a founder, a sales lead or an intern can make a post that looks the same as the last one.
That is what Motion Posts does inside a Brand OS Portal. The team types the line, picks the look, and downloads the video for feed, square or story. See the other posts in this series: text to video posts for business.
Before you post an animated post.
Tick before you post. Your ticks stay on this device.
0 of 7 done
Motion Posts
Try one Brand OS Portal tool
Type one line. Get a video.
This is a real tool from a real Brand OS Portal, on the MTG brand. Type a line, pick how the words appear, and download the video.
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I made short videos of the tools. Hear me explain them, then scroll through every one at work. Real tools, on a real brand.
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Every tool at work
Straight answers.
Can I make an animated LinkedIn post without video skills?
Yes. Type one line, choose how the words appear and export a short video. You do not need an editing tool.
How long should an animated LinkedIn post be?
Under ten seconds. One idea and ten words or fewer.
Should animated posts have sound?
No. Most people watch with the sound off, so the post must make sense without it.
What size should an animated post be?
Use the shape for where you post: wide or square for the feed, tall for stories. Check the platform help page for current sizes.
How do I keep animated posts on brand?
Use one locked design for background, font, logo and timing. Let the team change just the line.
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