How to write an Upwork job post for logo or brand design.

Title: Logo for a [B2B SaaS / AI / fintech] company selling to [who]

About us: we make [product] for [who], based in [country], selling in [markets]. We are [stage, team size].
The name: [name]. It means [meaning, or "it is made up"].
What we need: a logo with a symbol and a wordmark, or only a wordmark if that fits better.
Must work: as a favicon, in one colour, on dark and light, on [app / signs / hardware].
Competitors: [3 names]. We want to look different from them.
We get at the end: vector files, colour and one-colour versions, colour codes, short usage rules.
Deadline: [date]

Please send:
1. Two logo projects close to ours, with links
2. How you would start, in 3 lines
3. How many directions and rounds you include

Title: Refresh an existing logo for a [industry] company, keep it recognisable

Our logo today: [link or attach]. Customers know it, so we want to keep [what to keep: shape, colour, name style].
What is wrong now: [too detailed at small size / looks old / hard to read / bad files].
What we need: a cleaner version, redrawn as a vector, plus one-colour and small-size versions.
Not in scope: a new name or a full rebrand.
Deadline: [date]

Please send:
1. One refresh project you did: before and after
2. What you would keep and what you would change in ours, in 3 lines

Title: Custom wordmark logo for [name], a [industry] company

The name: [name], [number] letters. It must be easy to read at small size.
Feel: [3 words, e.g. calm, precise, human]. Not: [3 words you do not want].
What we need: a custom-drawn wordmark, not a font typed out. Spacing and letters adjusted by hand.
Plus: a short version or monogram for app icons and favicons.
Deadline: [date]

Please send:
1. Two wordmarks you drew, with links
2. Which letters in our name you would work on first, and why

Title: Logo and visual identity for a [industry] company launching in [market]

About us: [company] makes [product] for [who]. Why now: [launch, funding, new market].
What we need:
- Logo and logo versions
- Colour palette and type
- A graphic element or pattern that comes from the logo
- Templates: [LinkedIn posts, slides, email signature]
- Short brand guidelines
What we have now: [nothing / old logo / website link]
Deadline: [date]

Please send:
1. Two identity projects close to ours, showing more than the logo
2. Your steps from start to handover, in 5 lines
3. What you need from us to start

Title: Rebrand for a [industry] company: from [where you are] to [where you are going]

Why we rebrand: [we grew / new market / merger / brand looks small next to competitors].
What stays: [name, colour, nothing].
What we need: positioning check, new logo, identity, guidelines, key templates, a plan to roll it out.
Who decides on our side: [names and roles].
Deadline: [date], launch on [date].

Please send:
1. Two rebrands you did, with before and after
2. How you handle feedback from several people
3. What the first week looks like

Title: Brand guidelines for an existing brand: [industry] company

What we have: logo files, colours and fonts [attach or link]. No clear rules yet.
What we need: guidelines with logo rules, colour, type, imagery, voice, do and don't examples, and templates.
Format: [PDF / online / both]. Must be easy for a non-designer to follow, and for AI tools to read.
Deadline: [date]

Please send:
1. Two guidelines you made, with page examples
2. How you test that a non-designer can follow them